THE ART OF CONNECTING WITH YOUR AUDIENCE

TheRedLineProject.comKnowledge session: EIBTM 2014

MARTIJN TIMMERMANSCREATIVE DIRECTOR

RENE BLOMEXECUTIVE PRODUCER

THE RED LINE PROJECT.COM

www.TheRedLineProject.comTwitter: @TheRedLineEvent

FB: https://www.facebook.com/theredlineprojectdotcom

DISCOVER

The crop of the cream ideas

DISCOVERSHAREMAKE

THREE INGREDIENTS

Ib Ravn: "Learning Meetings and Conferences in Practice"

CASES

MAKE

SHAREDISCOVER

1. Autonomy, competence & relationships

2. Be acknowledged and be active3. Contribute experience and skills4. Meet other people. Networking.

Exchange knowledge and resources

Ib Ravn: "Learning Meetings and Conferences in Practice"

PEOPLE NEEDS

Ib Ravn: "Learning Meetings and Conferences in Practice"

PEOPLE NEEDS

Autonomy CompetenceRelationships

USE LOW TECH TOOLS

WRITING vs SCREEN

Activates more parts in the brainMakes you remember betterAllows you to be more creative

• Crop of the cream ideas• Increase audience engagement• More receptive to:• Information (speaker, workshop)• Use of other tools (digital/APPS)

RESULTS INTO

THE RED LINE PROJECT

Independent of: Location

TimeTarget group

CASE ONE - Discover

1 LIVE LOCATION

40+ LIVE-STREAM

START WITH ONE QUESTION

Relate your question to the audience Competence

Use low tech tools to set the stage for Autonomy

Shared experience fuels new Relationships

ONE QUESTION

a few minutes for hours of exclusive thinking time

2 MINUTEN = 20 HOURS

Audience # Think & Write Total time

600 2 minutes 20 hours

1000 2 minutes 33 hours

SUMMARIZEEver thought of poets analyze

the “Cream of the Crop ideas”

Their view adds new dimensions

A poem is a tool you can use

afterwards

CASE 2 - Share

STORYTELLING - Discover

STORYTELLING- Share

5 = 50

Audience # Think & Write

Share with 4 others

Total time

150 5 minutes x4 50 hours300 5 minutes x4 100 hours

CASE 3 - Make

The crop of the cream ideas

CHOICE OF ANALYSIS & DISTRIBUTION

Reinforce

Integrate the cream of the crop ideas

With existing event tech APPS/tools?

FUTURE CHALLENGE

How can The Red Line Project the

bestof

Your APP?

on- and offline

1. Discover the objective2. Set the ambiance3. Use Low Tech Tools4. Start with one question5. Share & analyze the “cream of the

crop” ideas (melt Low & High tech tools)

TAKE AWAY

WINNER FRESH 14 AWARD

www.TheRedLineProject.comTwitter: @TheRedLineEvent

FB: https://www.facebook.com/theredlineprojectdotcom