Embed Size (px)
Citation preview
No customers...
know you exist
have the time care about you
get you want you
MF 2.7 400 600 iso
Customers...
can find you
listen to you trust you
understand you want you
video helps
Goals
Why do you exist?
Target customers
Where in the funnel
are they?
What do you want them
to think, feel, do?
what’s your goal?
Content Types
Promos
Explainers Product Demos
About Us / Culture
Interviews
Customer Testimonials “How to” or courses
Events
UGC
what’s the story?
Platforms
where are your
audience?
What are the secret ingredients?
*Interesting Emotive Original Relevant Quality CTA
Video production on a budget
Use your mobile
Train your marketing team
Use animation not people
Use micro video social sites like vine, snapchat and instagram
Try video streaming
User Generated Content
Latest video trends & technologies
Virtual Reality or “360” videos
Drones
Hyperlapse
Point Of View
Ambient video
Title, Description, Keywords, Annotations
Choose a good thumbnail
Share, then share again with the right Influencers
Set-up a lead capture method
Analyze performance
Supercharging your video content
Takeaways
Welcome to the video party!
Think about - your goals, type, idea and platform before you shoot!
Remember the secret ingredients
Make it yourself or pay a professional to make it
Optimize, share and iterate
