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Target Audience researchby Chloe Bishop

+Matching our ideas with conventions of the rock genre To make sure that our music video would attract the

attention of the right target audience, I want to match our ideas with what people generally look at when watching a rock music video and what people expect in a rock music video. What would also be effective is if it attracts audiences which may not be into such music but still matches what they expect in an average rock music video.

+Examples of conventions of rock

Dark lighting Live performance

Casual clothing

Bright hair colours

Colour to show mood/blurring effect to represent pace of song

+Conventions in our music video

Most of the conventions in a rock music video will be used in our to target our audience to make sure we attract the right type of people to the music video. This includes things such as dark lighting which will attract rock lovers as they tend to want to know what the song is as a lot of music videos have dark beginnings which draws the audience in. Another example includes casual clothing due to the fact the live band performance is going to be like a band practice so they’re not dressed up to record the video. Live performance will also attract the audience along with the appearance of instruments as not many other genres include instrument close-ups/appearance so this will attract the correct type of audience. There isn’t much voyeurism in rock music videos but this can sometimes be shown if there is a female lead singer in the band but as the band that is being used and the song artist are both males then voyeurism won’t necessarily need to be used. However, there is a female role in the music video and this could be used to promote voyeurism if we wanted to break the repetition of no voyeurism in music videos.

+Examples of music video elements we want in our music video http://www.youtube.com/watch?v=Ahha3Cqe_fk The

One That Got Away (Katy Perry) – a storyline like this when they were younger representing the type of setting we want

http://www.youtube.com/watch?v=rVeMiVU77wo Breezeblocks (Alt-J) – the type of relationship we want is like this where there is a couple arguing

http://www.youtube.com/watch?v=rLQBebfEXpc The Final Episode (Asking Alexandria) – this is the type of setting we want for the live performance for the band of a dimly and darkly lit room where the band members are in casual clothing and fit into the background well