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BERKLEY DDA OCTOBER 20 TH , 2009 DAVID BENJAMIN THE SALES MATRIX VOICES OF DETROIT Connecting through Twitter

Connecting Through Twitter

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Quick presentation on the who, what, and why of twitter. Designed for business use.

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Page 1: Connecting Through Twitter

BERKLEY DDAOCTOBER 20 T H , 2009

DAVID BENJAMINTHE SALES MATRIXVOICES OF DETROIT

Connecting through Twitter

Page 2: Connecting Through Twitter

What is Twitter?

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Who uses Twitter?

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Oprah tweets?

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Companies on Twitter

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Companies on Twitter

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Companies on Twitter

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The Facts

80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?

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The Stats

4,888,639,386 – number of Tweets to date

3,826,629 - number of followers of the most popular Twitter user (@aplusk) –Ashton Kutcher

$1 Billion – Twitters est. worth

Twitter’s worth has grown by $1,223,990 per day

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The Stats

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Why should I tweet?

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What is Branding?

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Engagement

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Authenticity

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Power of the Retweet

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Return on Investment

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Telephone Twitter

You choose!

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Questions?

Feel free to connect with David Benjamin on Twitter

@DaveBenjamin

Or visit

www.DavideBenjamin.com