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Presentation from the training that took place at Immage Studios on 02/03/10
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Social Media & Channel 72nd March 2010
Welcome, thanksand introductions
Let’s connect:
http://channel7.ning.com/
ABBAmeansprizes!
£25@
So, what IS Social Media then?
So, what IS Social Media then?
• Share• Comment• Transmit• Rate• Create• Iterate
What is Social Media?
Video: Social Media Revolution
Your Personal Social Graph
Who uses what and why?• Blogs• Facebook• Twitter• Linkedin• Myspace• Flickr/Picassa• Youtube/Vimeo• Google Buzz• Others
Building your "Braintrust"
My Braintrust:
Channel 7 Social Audit
Reflection• How would you rate progress so far?
• What are the roles/responsibility splits?
• What level of automation is involved?
• What are the common barriers?
• How is the feedback?
How do we make the interaction deeper?
Channel 7’s Brand Strategy
• Does “Social” fit?
• Does it help you achieve your goals?
• Could it help you know your audience better?
Case Studies:
Case Study : icanhascheeseburger
• Started in 2007 as a Wordpress site (icanhascheeseburger.wordpress.com)
• Just a site for silly pictures of cats (“LOLCATS”)• 6 Months in: 8m page views
Case Study : icanhascheeseburger
• Moved from blog to web2.0 component (“LOL Builder”)
• “LOL Builder” One weekend. One part time developer
• Unleashed pent up creativity• Simple site, beautifully done• Appears simple, guidelines are 800 pages!• Within a year, 36m pageviews a day!
Case Study : icanhascheeseburger
• Launched a network 14mths in• Now has 8000 user submissions a day across the
network!• Over 2 years in and 180m pageviews a day!• So how have they done what they did?• They lowered the barriers, lowered the bar for
content creation. Made it easier to have fun.
Developing Social GuidelinesDo....1. Be transparent. 2. Be true.3. Be clever. 4. Be respectful. Don’t...1. Disagree without qualification.2. Neglect to check the facts. 3. Blog or discuss anything that is a crisis.4. Blog or discuss anything that is in litigation.
Groupwork
Gather into groups to develop 3 ‘do’s and 3 ‘don’t’swhich form the basis of your social media policy.
Consider your voice, your values and your colleagues
15 Best Practices of Social Media Implemented by the Top 100 Brands
1. Deputise people throughout the organization.2. Understand how each channel provides a different dimension of
engagement3. Centralize coordination4. Find champions who can explain and mitigate risk.5. Be in it for the long haul6. Pick channels carefully.7. Spread engagement to employees beyond the social media team.
15 Best Practices of Social Media Implemented by the Top 100 Brands
8. Open the platform to anyone and everyone. Encourage employees to tap into social media to get work done
9. Engage in new channels where people already are10. Support engagement as an extension of the company culture. Be
conversational from the start.11. Be conversational from the start. 12. Make social media part of the job, just like email13. Modularize and synchronize content across channels14. To scale engagement, make social media part of everyone’s job.15. Emphasise quality, not just quantity.
Building a platform vs Pimping Others vs Doing Both
