MAD MED ON TWITTER

@THEJAMES@FEDERATED_MEDIA

AD DOLLARS TODAY

INTERNET

PORTALS

THE CONVERSATION PRISM

CREDIT TO: BRIAN SOLIS & Jess3HTTP://BRIANSOLIS.COM & HTTP://JESS3.COM

Its tough to paste JavaScript and create

real value

The Marketer’s Solution

The Marketer’s Solution

But… There is hope.

"And I do wonder whether online marketers are finally distinguishing between crappy networks and online properties with genuine followings." ~ NICK DENTON, AD AGE, MAY 2009

WAYS FOR BRANDS TO LEVERAGE TWITTER

COMMUNICATION

CREDIT TO: WIKINOMICSHTTP://WWW.WIKINOMICS.COM/BLOG/

BUT…..WHO HANDLES?

PUBLIC RELATIONS CRMMARKETING INTERNAL COMM

SOCIAL

ADVERTISING OPPORTUNITY?

Sounds…… ComplicatedExpensiveTime ConsumingNot Advertising!

AD BUYS FOR THE NOW

CREDIT TO: JOHN BORTHWICKHTTP://WWW.BORTHWICK.COM/WEBLOG/2009/06/16/140CONF-TALK/

TWITTER UTILITIES

NOW EXTENSIONS

TO BE A MAD MAN OR WOMAN…

- Think like a marketer that buys advertising.- Think about ways that brands can add value to your community.- Use words like ‘scale’ and ‘leverage’ frequently, even if they don’t make sense in the context of your pitch.- Keep on creating media.

THANK YOU