{

Advertising Agencies & Twitter

Maziar Mahboubian@raizaM

Large Agencie

s

Small agencies

Freelancers

The Big Q

will grow more in digital ad revenue

Large ad agencies need to restructureX Fail: Lose some of digital ad space (such as

Twitter) to small agencies and freelancers Success: F500 loves since they provide

integrationSevere conditions in the economy may

influence the balance in the industry

Results

Rivalry Ad

agencies

Suppliers• Twitter• Other

social media

Customers

• F500

New entrants

• Small Agencies

• In-house• Freelancers

Substitutes

• Automation

Porter’s

Political

Economical

Societal

Technological

PEST

T

S

E

S

E

S

T

So…

Large

Agencies