MAD MED ON TWITTER
@THEJAMES@FEDERATED_MEDIA
AD DOLLARS TODAY
INTERNET
PORTALS
THE CONVERSATION PRISM
CREDIT TO: BRIAN SOLIS & Jess3HTTP://BRIANSOLIS.COM & HTTP://JESS3.COM
Its tough to paste JavaScript and create
real value
The Marketer’s Solution
The Marketer’s Solution
But… There is hope.
"And I do wonder whether online marketers are finally distinguishing between crappy networks and online properties with genuine followings." ~ NICK DENTON, AD AGE, MAY 2009
WAYS FOR BRANDS TO LEVERAGE TWITTER
COMMUNICATION
CREDIT TO: WIKINOMICSHTTP://WWW.WIKINOMICS.COM/BLOG/
BUT…..WHO HANDLES?
PUBLIC RELATIONS CRMMARKETING INTERNAL COMM
SOCIAL
ADVERTISING OPPORTUNITY?
Sounds…… ComplicatedExpensiveTime ConsumingNot Advertising!
AD BUYS FOR THE NOW
CREDIT TO: JOHN BORTHWICKHTTP://WWW.BORTHWICK.COM/WEBLOG/2009/06/16/140CONF-TALK/
TWITTER UTILITIES
NOW EXTENSIONS
TO BE A MAD MAN OR WOMAN…
- Think like a marketer that buys advertising.- Think about ways that brands can add value to your community.- Use words like ‘scale’ and ‘leverage’ frequently, even if they don’t make sense in the context of your pitch.- Keep on creating media.
THANK YOU