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Biddable World conference slides from Heather Robinson at Skittish. Twitter Ads in 20 minutes!
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©2014 Skittish
tentative steps into twitter advertising
Heather Robinson- Internet Marketing Consultant, Trainer & Speaker
@_skittish
/skittishconsultancy
/in/robinsonheather
©2014 Skittish
What we'll cover
1. How it works
2. How it's different
3. Goals, targeting and tactics
4. Build, run and report
©2014 Skittish
How it works
©2014 Skittish
©2014 Skittish
©2014 Skittish
©2014 Skittish
How's it different?
Social Advertising is not
the same as Google
AdWords advertising
©2014 Skittish
Source http://read.bi/1dsbfVn
©2014 Skittish
Goals, targeting & tactics
©2014 Skittish
©2014 Skittish
Targeting
©2014 Skittish
Keywords in timeline
©2014 Skittish
Interests
©2014 Skittish
Devices
● IOS devices● Android devices● Desktop and laptop● Blackberry phones
and tablets● Mobile web on other
devices
©2014 Skittish
Geography
©2014 Skittish
Gender
©2014 Skittish
Similar to existing
©2014 Skittish
Tactics
©2014 Skittish
Tweets that ask a question
get more replies and retweets
©2014 Skittish
Images in tweets
©2014 Skittish
Tweets that give a 'top tip'
generate more favourites and
retweets
©2014 Skittish
Use Lead Generation Cards
● Offers, downloads, competitions
● Collect Name, Username, Email
● Integrate with CRM
● Auto-responder campaigns
©2014 Skittish
Build, run and report
©2014 Skittish
Experiment!
©2014 Skittish
Conversion tracking
©2014 Skittish
Tweet Activity Report =
Opportunities!
Look for 'organic' tweets generating
engagement and add to campaign
©2014 Skittish
Followers Report =
Refine your targeting
Interests, location, gender
©2014 Skittish
5 key takeaways
©2014 Skittish
5 key takeaways
1. Forget Google AdWords
©2014 Skittish
5 key takeaways
1. Forget Google AdWords
2. Be clear on your goals
©2014 Skittish
5 key takeaways
1. Forget Google AdWords
2. Be clear on your goals
3. Target the right people
©2014 Skittish
5 key takeaways
1. Forget Google AdWords
2. Be clear on your goals
3. Target the right people
4. Create & promote great content
©2014 Skittish
5 key takeaways
1. Forget Google AdWords
2. Be clear on your goals
3. Target the right people
4. Create & promote great content
5. Run, report, improve, repeat
©2014 Skittish
Thanks!
Heather Robinson- Internet Marketing Consultant, Trainer & Speaker
@_skittish
/skittishconsultancy
/in/robinsonheather