Quick Guide forTWITTERADVERTISING

By Mark McHugh

GETTING STARTED

Twitter is one of the more widely used socialnetworks, which makes it an important toolfor social advertising.

First, create a Twitter account for yourbusiness. Focus on using a related usernamethat consumers can instantly identify withyour company.

BENEFITS

Advertisements on Twitter look like regulartweets.

Twitter offers limited targeting capabilities tonearby users.

Twitter allows you to set your preferred budget.

Quick and easy setup for real time promotions.

HOW IT WORKS1. Set a Budget

2. Place a Bid3. Analyze

SET A BUDGET

You are able to set a daily budget for each ad youdecide to run. This allows for flexibility withspending, so you can choose how much you wantto spend per ad.

Once your daily budget has been fulfilled, Twitterwill stop showing your ad. You will never becharged more than your daily budget for each ad.

PLACE A BID

Twitter uses a bidding system similar to pay perclick. You are able to set what you are willing topay per click.

Twitter never charges you for organic engagementand ensures you will never pay more than one centover a competitor's bid.

ANALYZE

After your ad has been floating around the Twitterlandscape for a few days, take a look at yourcompetitors' ads.

Analyze your own ads and review their performancein order to make necessary changes. These changescould be to increase or decrease your daily budgetor adjust your bid.

TYPES OF TWEETS

With Twitter advertising, there are two types oftweets to consider.

SPONSORED TWEETS

PROMOTED TWEETS

&

SPONSORED TWEETS

Sponsored tweets are great for larger budgets asbids are usually recommended at $0.50 to $1.50per bid.

You pay per impression when a Twitter usersearches for a specific term, phrase or hashtag. Sayyour company sells guitars, when someone searchesfor the term guitar on Twitter, your ad shows up.

PROMOTED TWEETSPromoted tweets are great for companies withsmaller budgets. As I mentioned before, you setyour daily budget and pay per bid until your budgetis fulfilled. You only pay when users engage withyour ad.

Twitter's algorithm looks at your current followersand then identifies similar users to push yourpromoted tweets to.

WHY USE TWITTER ADVERTISING

Advertising through Twitter allows you flexibility inhow you want to reach your audience. You can usesponsored or promoted tweets based on yourbudget and need.

Ads on Twitter look like regular tweets, which allowsyou to keep the attention of your audience. You canalso send out ads in real time at the push of abutton.

CONNECT WITH ME

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