6 Tips to Improve Google Search Traffic

Points to Consider !

• On Page Analysis and implementation• Site Architecture & Analysis • Off Page Optimization • Social Media Optimization• Competitive analysis• SEM & Paid Search Marketing• Conclusion

On Page Analysis and implementation

• Create unique and strong product titles• Implement meaningful meta descriptions for your

websites• Generate xml sitemap and submit• Implement alt & title tag for image optimization• Robots.txt file• Create a custom 404 error page• Create unique & strong contain for your website• Implement h1 tag in your website

Site Architecture & Analysis

• Create search engine friendly Url’s• W3C Compliance• Page Speed• Compression• Domain Age

Off Page Optimization

• Sitemap Submission• Manual submission to all the major Search Engines• Search Engine Directory Submission• Directory Submission• Press Release Writing and Submission Service• Articles Writing and Submission• Forum Posting• Video Submission and Promotion• Blog Posting and do Follow Blog commenting Service• Social Bookmarking• Popular Local Directory/Classifieds submission

Social Media Optimization

• Twitterize Your Website• Let Your Visitors Connect With Facebook• Make Your Website “Brand Central”• Make Sharable Content & Encourage Sharing• Live Streaming• Encourage Your Visitors To Socialize With Each

Other

Competitive analysis

Why it's so important ?• “By knowing what your rivals are doing in their SEO and social media space, not only will

you have a better knowledge of their online marketing strategy, but you can also emulate what is working for them, and generate internal ideas to stay proactive,” says Loren Baker, Editor in Chief of successful web advocates the Search Engine Journal, So it’s clear without it your website could quickly fall behind

So how you can analysis your competitor ?• Analyze the competition’s sites in terms of online presence, design, and usability.• Review their current SEO structure• How are their title tags, and their content? Are they PAYING for placement?• Research the effectiveness of their keywords versus your keywords• Find more recommended, relevant and unique keywords to get the ahead of the

competition.• Compare their use of inbound links, calls to action and indexed pages with your own.• Summarize findings in step 1-5 and create actionable items that you can stick to getting

done

SEM & Paid Search Marketing

What Is SEM & Paid Search Marketing?• SEM is the process of gaining traffic by purchasing ads on

search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.

Which are major ad platforms that you can use to generate traffic with PPC. ?

• Google AdWords• MSN adCenter• Facebook Ads.

Conclusion!

• Focus on the right keywords• Focus on site architecture• Have great keyword-rich content• Build links (particularly through link baiting &

social media)• Spend that Page Rank wisely within your site• Measure the right things• Continually monitor, benchmark, & don’t be

afraid to test

Now What ?

What can you do tomorrow that will improve your site’s SEO?

• Confuse -Don't be, We are here for help you

Eclipse Technology Solutionshttp://www.theetsindia.com/