10 Ways to Get Traffic From Google

Long Beach Internet MarketersSeptember 8, 2010 Meetup

Why Google?

• Google is the leading sources of traffic on the internet (179 Million Unique Visitors per month)

• #1 in search• #1 in video - Youtube

What Google Cares About• Google's mission: to organize the world's

information and make it universally accessible and useful.

• Google generates the majority of its revenue by offering advertisers measurable, cost-effective and highly relevant advertising, so that the ads are useful to the people who see them as well as to the advertisers who run them.

4 Key Factors for Google

• Quality – unique, valuable• Relevance – the answer to the search• Authoritative – other people think it’s good • Fresh – New activity/stuff keeps things

fresh

Multiplying your Google Traffic• The key is leveraging your traffic into more

pages indexed, better rankings and more traffic• Leveraging your traffic:

– Repurpose content – text, image, audio, video– Syndicate content via RSS– Make pages easy to bookmark/share to earn more

back links– Encourage reviews – give links to review sites– Encourage user gen content to increase activity and

page rank

Key Sources of Traffic From Google

• Paid– Pay per click– Content network– Affiliate network– Google TV Ads

• Organic– Search– Local search/maps– Video search– News search– Image search– Product search

Pay Per Click Ads

PPC – Key Success Factors

• Pricing based on Bid x Quality Score• Quality Score

– Relevant alignment of keyword, ad and landing page

– Landing page quality– Click Thru Rate

Content Network - Text

Content Network – Banners & Videos

Content Network – Key Success Factors

• Tightly aligned ad groups• Placement targeting• Placement optimization• Quality Score

– Landing page quality– Click Thru Rate

Affiliate Network

Affiliate Network – Key Success Factors

• Landing page conversion• Affiliate tools• 3-Month EPC - Three Month Earnings Per

Click• 7-Day EPC - Seven Day Earnings Per

Click • Payout Rank - Advertisers are ranked by

commissions paid to publishers over the past 90 days.

Google TV Ads

Organic Search

Organic Search – Key Success Factors

• On page SEO/Relevance to keyword – domain, page title, page description, page

content – Valid HTML – make it easy for the bot

• Off page SEO– Quantity and Quality of links back to page– Relevance of links to keyword

• Content Freshness/Recency

Local Search/Maps

Local Search – Key Success Factors

• On page SEO/Relevance to keyword/location – domain, page title, page description, page

content, address• Quality listing in Google Places• Positive reviews• Add Tags (paid service)

Google Places to Manage Your Listing

Image Search

Image Search – Key Success Factors

• Google is a blind user and relies on words around image to index images

• Filename, alt and title tags relevancy to keyword

• Off page SEO– Quantity and Quality of links back to page– Relevance of links to keyword

• Content Freshness/Recency

Video Search

Video Search – Key Success Factors

• Google is a blind user and relies on words and actions around video to index video

• Title and description relevancy to keyword• Frequency of video posts, views, votes,

rating and bookmarks

News Search

News Search – Key Success Factors (1)

• Getting accepted as a news source– Article URL’s should consist of at least 3 unique digits, and look

static;– Each article name should preferably be H1/H2-tagged and be

the same as the page title;– Articles should be published at least 3 times a day;– Make sure your site content is unique;– There should be multiple site authors (and a page listing all the

authors);– Include your organization information: contact and “about”

pages;– The site logo should clearly state what niche the site covers;– Each article should include its author’s name.

News Search – Key Success Factors (2)

• Getting ranked as a news source– News site map– Unique and clickable title– Great images– Be fast– Be relevant– Good content length > 250 words

Product Search

Product Search – Key Success Factors

• Use Google Base to submit data feed• Data feed elements very important

– Title, description, price, other data tags• Data feed freshness factor• Positive reviews, especially on Google

Checkout

Links• Google Adwords – PPC & content &

banners – http://adwords.google.com/

• Google Affiliate Network– http://www.google.com/ads/affiliatenetwork/

• Google TV Ads – http://www.google.com/adwords/tvads/

Links - 2• Google Local Search

– http://www.google.com/local/add/businessCenter

• Google Base – Product Search– http://www.google.com/base

• Google Webmaster Tools – sitemaps etc.– http://www.google.com/webmasters/

• Google New Search submission– http://

www.google.com/support/news_pub/bin/topic.py?hl=en&topic=11662