Direct Traffic Magic

Back Story – 2003

Kennedy - $30,000/1000 people/week. My List - $300/1000 people/week. Direct Traffic Magic born when I ran these numbers.

What's Direct Traffic?

Technically: In Analytics, Direct Traffic Has No Referring Link.

Practically: Conversation - Amplified + Bona Fide + Buzzified

Amplified - Content Strategies + Tech. Bona Fide - Authentic + Valuable. Buzzified - Tribe Buzz – You/Product.

Direct Traffic Sources

Ad Cloaking, Email Embedded Links, Browser Bar Input.

Our Focus is Browser Bar Input From Brand Traction.

Rumor - IP Tracking Determines Real or Fake Direct Traffic.

What's Exciting About Direct Traffic?

Mindshare Management - Tribal Buzz Optimal Buyer Cashflow Escape the SEO Shell Game

Mindshare Management – Tribal Buzz

Attract, Capture & Keep Top of Mind. Cloaked Gravity Well/Marketing Funnel. Baffle Competitors for Low or No Competition.

Optimal Buyer Cashflow

The Ultimate Cashflow Feedback Loop Tribal Buzz Creates Repurchase Persistence. Repurchase Persistence Creates More Tribal Buzz.

SEO Shell Game

Determine Working SEO + Tool Around It. Spammers Exploit It + Google Does Algo Change. Your Money Zeros + You Start All Over Again.

Direct Traffic Side Effects

To Google, Direct Traffic Indicates True Value. Google PPC Slap Avoision Google Index Drop Avoision. Google Algo Change Friendly. Google Human Reviewer Friendly.

Direct Traffic Excels at Tribe Building

3 Types of Buyers. Each Has Pros/Cons. Design + Choose Your Buyers Well.

Customers – One Night Stands

Price Centric. Burn Hours of Time + Gallons of Gas to save $1. Fast Cash. Low Profit. Small Ticket. Single Sales. High Return Rate.

Clients - Courtships

Value Centric. Use You to Curate Value, to Save Their Time. Slower Cash Higher Profit. Medium/Large Ticket Repeat Sales. Low Return Rate.

Kin/Tribe - Marriages

Joint Venture Partners. High Profit Centric. Client Perks + Long Cycle, Persistent Cashflows. Parallel Sales.

Direct Traffic Design Guide

Gnosis – Know Thyself + Your True Calling. Destiny Design Guide Content Design Template – Writing + Speaking.

Message Design Template

What you say. How you say, what you say. How long and how often you say it. Determine speed + magnitude of your outcome. Accelerants - Time, Tech, Money. Accelerants only speed up destiny.

Content Design Checklist

Brain Candy: Unique. Entertaining. Edutaining. Actionable.

Tribe Relevant: Narrow. Concise. Stripped of Cruft + Fluff.

Psychoactive: Creates State Change, Gravity + Stickiness.

Implementation: Requires Little Time, Money, Energy or Expertise.

Practical Direct Traffic Channels

Classified Ads - IP Range Spread Refrigerator Magnets, Laminated

How To Guides For Top of Mind. Conversations, Networking Introductions. Radio/Television/Podcast Spots + Interviews. Physical Books, E-Books & Print Magazines. Leverage Video Theft: Watermarks + Google Alerts

+ Obfuscated Blog Comments.

Meetup.com Special Example

Cut Through Noise – Accessing Highly Qualified Pre-Focused Groups.

Practice Your Craft - Writing & Speaking. Rapid Tribe Building - Attract, Capture & Keep Kin.

Meetup.com 101

Phase 1: Attend: Build Relationship with Organizers + Attendees.

Phase 2: Speak: Leverages Your Phase 1 Relationships Into Speaking Engagements.

Phase 3: Organize: Your Own Groups.

Additional Resources

Questions? Be in touch. Join Inside Track Party to Track My Adventures. Time for Questions?