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There are somewhere around 7,000 colleges and universities in the United States alone. The problem for Admissions Directors is how to differentiate their school from the competition in order to boost admissions. Content marketing can play a key role in engaging potential students and convincing them that your institution of higher learning is the right place for them. Social media is a critical component of any content marketing plan, especially when the target you are attempting to reach is comprised of some of the most social media savvy individuals in the world, the 16-24 year old age demographic. This presentation provides 4 creative ways that a school can use content marketing and social media marketing to reach out to students and really have a positive impact on recruiting. So read up and start creating content like digital magazines and newsletters, social media posts, blogs, and much more to reach your target audience and increase enrollment at your school.
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