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2013 Local Search & Mobile Las Vegas by Michael Dorausch Slides from my local presentation from 2013 Pubcon Las Vegas. Slides are never as good as actually being there since I prefer to discuss topics not often shared on screen.
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Local Search & Mobile 2013
Presented by:Michael Dorausch, DC
@chiropractic
Let’s begin here…
Google Maps
Las Vegas, NV•Shopping•Entertainment•Lodging•Transportation
• Forum Shops at Caesars
• The Shops at Crystals• PURE (nightclub)• Bellagio (Hotel)• Planet Hollywood
(Hotel)• Monorail Stations
Not on Map•Caesars, Harrah’s, The Quad, Flamingo, Bally’s, Paris (hotels)•Restaurants (Mon ami gabi for example)
Shopping•Forum Shops at Caesars•102 Google reviews•39,972 Check-ins (FSQ)
•Shops at Crystals•45 Google reviews•86 Check-ins (FSQ)
Entertainment•PURE•321 Google Reviews•17,315 Check-ins (FSQ)
Entertainment•PURE•321 Google Reviews•17,315 Check-ins (FSQ)
Lodging•Bellagio•1663 Google reviews•144,512 Check-ins (FSQ)
•Planet Hollywood•347 Google reviews•104,070 Check-ins (FSQ)
Lodging•Bellagio•1663 Google reviews•144,512 Check-ins (FSQ)
•Planet Hollywood•347 Google reviews•104,070 Check-ins (FSQ)
Apple Maps
Las Vegas, NV•Shopping•Entertainment•Casinos/Lodging•Food
Shopping•Apple Store•24 Yelp reviews•14 Google reviews•10,306 Check-ins (FSQ)
Hotels•Caesar’s Palace•10 Yelp reviews
Hotels•Caesars Palace•914 Yelp reviews
Apple Maps•Distance from Apple Store•NAP | Yelp
Bing Maps
Las Vegas, NV•City Hall (Zappo’s)•Downtown LV
Bing Maps
Las Vegas, NV•Shopping•Entertainment•Casinos/Lodging•Business
SIRI
Las Vegas, NV•Best Hotel (2013)
Best Hotel Las Vegas (SIRI)
2012
Q: What model mobile phone do you
have and who provides the default
map app on it?(2012)
Q: What model mobile phone do you
have and who provides the default
map app on it?(2013)
Q: What model mobile phone do you
have and who provides the default
map app on it?(2013)
Location+Branding+Trust• Most of us choose the closest
location of the brands we trust.
• reviews=trust• Combination of 2 out of 3 is good• Combination of 3 out of 3 is gold
Las Vegas Strip (walk)
Las Vegas Strip (walk)
4 Thoughts
• Not every search is suited for mobile
• Our responsibility to improve results
• Ask for help from customers• Don’t obsess on the bleeding edge
stuff
Get Connected• @chiropractic• [email protected]• michaeldorausch.com
