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#pubcon @casieg Content, Search and Social Interplay Presented by: Casie Gillette

Integrating Content, Search & Social | Pubcon Las Vegas 2016

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#pubcon@casieg

Content, Search and Social Interplay

Presented by: Casie Gillette

#pubcon@casieg

• Director of Online Marketing at KoMarketing, a B2B Digital Marketing firm in Boston, MA.

• In the online marketing industry for over 12 years, working on both the agency side and in-house.

• Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies.

• Connect with me on Twitter @casieg.

ABOUT ME:

#pubcon@casieg

http://bit.ly/2e5yq4J

Psst… @casieg

#pubcon@casieg

#pubcon@casieg

#pubcon@casieg

MORE RESEARCH VOICE SEARCH SOCIAL SEARCH

#pubcon@casieg

#pubcon@casieg

#pubcon@casieg

#pubcon@casieg

#pubcon@casieg

#pubcon@casieg

RIGHTMESSAGE

RIGHTPLACE

RIGHTTIME

#pubcon@casieg

SEARCH SOCIAL CONTENT

#pubcon@casieg

#pubcon@casieg

#pubcon@casieg

YOUR

DATA

#pubcon@casieg

#pubcon@casieg

?

#pubcon@casieg

TOP PAGES

#pubcon@casieg

TOP PAGES

#pubcon@casieg

TOP PAGES

ORGANIC

SOCIAL

CONVERSIONS

#pubcon@casieg

TOP REFERRAL PAGES

#pubcon@casieg

REFERRAL SOURCES

#pubcon@casieg

REFERRAL SOURCES

#pubcon@casieg

TOP SHARED CONTENT

#pubcon@casieg

TOP SHARED CONTENT

#pubcon@casieg

TOP SHARED CONTENT

#pubcon@casieg

TOP ENGAGED POSTS

#pubcon@casieg

TOP LINKED CONTENT

#pubcon@casieg

WMT KEYWORDS

#pubcon@casieg

#pubcon@casieg

WHAT ARE THEY SAYING?

#pubcon@casieg

CUSTOMER SUPPORT

#pubcon@casieg

SOCIAL DISCUSSIONS

#pubcon@casieg

ANSWER THE PUBLIC

#pubcon@casieg

ANSWER THE PUBLIC

#pubcon@casieg

FAQ FOX

#pubcon@casieg

KEYWORDTOOL.IO

#pubcon@casieg

Q&A SITES

#pubcon@casieg

#pubcon@casieg

SEMRUSH SERPS

#pubcon@casieg

SEMRUSH SERPS

#pubcon@casieg

CONTENT BY KEYWORD

#pubcon@casieg

CHECK COMPETITORS

#pubcon@casieg

TOPIC TRENDS

#pubcon@casieg

And on and on and on…and on

#pubcon@casieg

RIGHTMESSAGE

RIGHTPLACE

RIGHTTIME

#pubcon@casieg

MEETINGS REPORTING SHARED DRIVE

#pubcon@casieg

FILL IT UP AGAIN

#pubcon@casieg

• Director of Online Marketing at KoMarketing, a B2B Digital Marketing firm in Boston, MA.

• In the online marketing industry for over 12 years, working on both the agency side and in-house.

• Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies.

• Connect with me on Twitter @casieg.

ABOUT ME: