Local Search & Mobile

Presented by:Michael Dorausch, DC

@chiropractic

#convergenceConvergence (logic), the notion that

a sequence of transformations come to the same conclusion, no

matter what order they are performed in.

#desktopHere we do research and make educated decisions as to what local businesses we want to

interact with.

Q: When seeking a new local Primary

Doctor, would you be more likely to search

via desktop or mobile?

Q: When seeking a new local Primary

Doctor, would you be more likely to search

via desktop or mobile?

Q: When seeking a new local Primary

Doctor, would you be more likely to search

via desktop or mobile?

Q: When seeking a new local Primary

Doctor, would you be more likely to search

via desktop or mobile?

Q: Going on a Hawaii Vacation, would you book your hotel via desktop or mobile?

Q: Going on a Hawaii Vacation, would you book your hotel via desktop or mobile?

#desktop

#desktop

#mobileHere we put our research to work,

using mobile devices to help us reach local destinations.

Q: You're in Hawaii and friend gets

eaten by a shark. Tweet it? Video via Mobile? Call 911? Research "shark

bites" on Desktop?

Q: You're in Hawaii and friend gets

eaten by a shark. Tweet it? Video via Mobile? Call 911? Research "shark

bites" on Desktop?

Q: What model mobile phone do you

have and who provides the default

map app on it?

Q: What model mobile phone do you

have and who provides the default

map app on it?

Q: What model mobile phone do you

have and who provides the default

map app on it?

#mobile

#get-it-nowIf the search query originates from

mobile, best (quality) may lose to nearby (location).

Q: When searching for pizza from your mobile, do you seek best or closest?

Q: When searching for pizza from your mobile, do you seek best or closest?

• @lyndseo: Closest pizza place name that I recognize

• Closest=location• Recognize=branding• Location + brand = FTW!

Location+Branding+Trust

• closest=location• recognize=branding• reviews=trust• Must have 2 of 3 to Win!• 3 of 3 Wins BIG!

Q: When was last time you recall using

mobile phone to locate a

place to eat?

Q: When was last time you recall using

mobile phone to locate a

place to eat?

Q: When was last time you recall using mobile phone to locate a place to eat?

• two weeks ago (while traveling)• one week ago• this past weekend (3 days ago)• three days ago• two days ago• one day ago• this morning

Q: Has a lack of 5-Star Reviews and/or

social media presence prevented you from purchasing gasoline at your local

fuel stop?

# centroid“Centroid Battle for Las Vegas”3 Part Series on Local Search

michaeldorausch.com

#centroidThe geographical center alternates

when using desktop vs. mobile, providing 2 different sets of

results.

#centroid

#centroid

#centroid

Best vs. Local

Q: Would you travel 50 miles?

Q: Would you travel 50 miles?

• For best pizza, sushi, steaks• For best haircut, nail salon, dentist• For best chiropractor in Los

Angeles• For best friend

QR Codes

#convergenceConvergence (logic), the notion that

a sequence of transformations come to the same conclusion, no

matter what order they are performed in.

Get Connected• @chiropractic• planetc1@gmail.com• http://michaeldorausch.com/• http://planetchiropractic.com/