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Knowledge about design obtained by videos from Donald Norman and Paul

Bennett

m5151151 Ryo Ueno

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Outline

· About two videos

· Don Norman on 3 ways good design makes you happy

· Paul Bennett finds design in the details

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About two videos

“Don Norman on 3 ways good design makes you happy” is available on http://www.ted.com/talks/lang/eng/don_norman_on_design_and_emotion.html

“Paul Bennett finds design in the details” is available on http://www.ted.com/talks/lang/en/paul_bennett_finds_design_in_the_details.html

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About two videos

Both of these videos are parts of recorded TED conference.

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Don Norman on 3 ways good design makes you

happy

Emotion is important factorfor design.

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Don Norman on 3 ways good design makes you

happyExample: MINI cooper

Design of this (including inside) is “fun”.

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Don Norman on 3 ways good design makes you

happy

3 levels of good design:

1. Visceral

2. Behavioral

3. Reflective

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Don Norman on 3 ways good design makes you

happy

1. Visceral

Visceral design is design aboutinstinctive experience.

For example, “red is hot.”

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Don Norman on 3 ways good design makes you

happy

2. Behavioral

Behavioral design is functional.

This makes “feel in control”.

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Don Norman on 3 ways good design makes you

happy

3. Reflective

Reflective design is design about image.

This is not about what that is really.

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Paul Bennett finds design in the details

“Small is the new big.”

Details has a big influence on design.

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Paul Bennett finds design in the details

“Finding yourself in the margins.”

Thinking about possibility in the real world is important.

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Paul Bennett finds design in the details

“Having beginner's Mind.”

Designers have to take account of unthinking situation.

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Paul Bennett finds design in the details

“Pick battles big enough to matter, small enough to win.”

Selecting suitable tasks to do.

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Thank you for your listening.