1. Energy Consumption forUrban Apartment Residents 2. Interview with Apartment ResidentEnergy usage:Dont think about it very muchEnergy should work for me, not me for itI dont know how much I spend per monthAwareness of issue:I know its important but I dont think my personalchange in use really changes anythingAttempts to reduce:I buy the right light bulbs and most of the time turn ofthe light and TV when Im not at homeIt just seems sort of complicated and expensive tomake a small difference 3. Problems and Solutions1. People are lazy2. Ignorant towardshow to use currenttools and alternatives3. Unaware ofpotential effect1. Make it easy andfun2. Make it simple3. Make it visible 4. Relevant Clean Tech Innovationhttps://www.youtube.com 5. Nest - The Learning Thermostat1 + 2. Make it easy, fun, and simplePrograms itself: learns from your habits- Sleep / wake-up times- Home / not home (GPS)- Can be controlled by app- Simple to install3. Make Effect VisibleControls half the energy bill- Can show energy consumptionBonusThe aesthetics 6. Nest - The Learning Thermostat1 + 2. Make it easy, fun, and simplePrograms itself: learns from your habits- Sleep / wake-up times- Home / not home (GPS)- Can be controlled by app- Simple to install3. Make Effect VisibleControls half the energy bill- Can show energy consumptionBonusThe aesthetics