Ipl 7 game of brands week 2

Brand Communicates…. Media Broadcast… People Perceive…

IPL: The Game Of Brands

Therefore Consultancy and Services Pvt. Ltd.

IPL: The Game Of Brands

A Special Study By:

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30%

35%

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Pepsi Sony Kingfisher Aircel Nokia Sony SIX Idea Air India

Brand Score Card : Total Alerts

Pepsi Sony King-fisher Aircel

Sony Six

Nokia Idea Air India

30% 16% 7% 5% 5% 5% 4% 3%

Source: BuzzAngles Time Period: 15th Feb to 21st April’2014

IPL A Game

Or A Sport..!!

1st ever Indian sports league

Has undergone many marketing and Brand building exercises

Along with its 8 participating teams, IPL event on the whole has built its own Brand

New Brands in the form of the teams have become household names. They were non-existent before. This has given birth to a business opportunity that all possible sectors are cashing in on

From its unique IPL tune to various advertising campaigns every season, IPL has made its separate positioning in the minds of its Prosumers

Its audience is spread all around the globe

IPL The Brand Game

What's Installed!!

Brands Mentioned

Top Brands

Key Players

Top Sports Person

IPL SEASON 7 SAGA Week 02

The King Size Buzz

28%

72%

Brand IPL

Other Brands

Brand ‘IPL’ gets more than 1/3rd share in the Brands mentioned

The rest of of 72% comprises of 109 Brands

IPL as a Brand stands out distinctively

Brands In Buzz

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16%

Kolkata KnightRiders

Delhi Daredevils Rajasthan Royals Kings XI Punjab Kevin Pietersen Pepsi RoyalChallengersBangalore

SunrisersHyderabad

Mumbai Indians Chennai SuperKings

Apart from Franchise

Brands, ‘Kevin Pietersen’ and ‘Pepsi’

create a Buzz

The Key Players

Sports Personalities

56%

Franchise Brand 28%

Sponsor Brand 10%

Celebrities 5%

Negative News

6%

Sports Personalities create biggest Buzz this IPL season with 56% while Celebrities

associated to IPL form only 5% coverage

ALL ABOUT SOURCES Know who is buzziest!!

Top 10 Sources

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30%

Cricket Country Indian Express gulfnews.com NDTVSports.com NDTV ESPNcricinfo.com Daily News &Analysis

Zee News IPLT20.com India Today

Cricket Country distinctively tops the list of source speaking about

IPL and related topics

List Of Other Sources Mentioned Other Source

IBNLive 2.2%

Cricket Country (blog) 2.0%

Firstpost 1.8%

The Hindu 1.5%

Sportskeeda (blog) 1.5%

India.com 1.3%

Indiatimes.com 1.3%

Deccan Chronicle 1.3%

Financial Express 1.3%

Business Standard 1.3%

The New Indian Express 1.3%

Daily Bhaskar 1.1%

Hindustan Times 1.1%

Fox Sports 0.9%

The National 0.9%

Emirates 24/7 0.9%

Times of India 0.9%

SuperSport 0.7%

Pune Mirror 0.7%

thatsCricket 0.7%

Other Source indiatvnews.com 0.7%

Bleacher Report 0.7%

Crunchsports.com 0.7%

SuperSport (blog) 0.7%

exchange4media.com 0.7%

Masala 0.4%

SPORT24 0.4%

ABP News 0.4%

The Nation 0.4%

Samudranil 0.4%

Jagran Post 0.4%

musicNmovies 0.4%

Times of Oman 0.4%

Khaleej Times 0.4%

Economic Times 0.4%

Christian Post 0.4%

The Epoch Times 0.4%

Pakistan Tribune 0.4%

Hindu Business Line 0.4%

Microfinance Monitor 0.4%

Other Source IANS 0.2%

afaqs 0.2%

BDlive 0.2%

Indians 0.2%

fanatix 0.2%

efforts 0.2%

Citizen 0.2%

The Roar 0.2%

Livemint 0.2%

SkySports 0.2%

Empowered 0.2%

SportPulse 0.2%

Herald Sun 0.2%

Emag.co.uk 0.2%

Total Filmy 0.2%

Sports Mole 0.2%

NRIReporter 0.2%

Live Punjab 0.2%

Daily Times 0.2%

Sahara Samay 0.2%

List Of Other Sources Mentioned- 2 Other Source

Crave Online 0.2%

sportal.co.nz 0.2%

Mumbai Mirror 0.2%

Cricket World 0.2%

Businessworld 0.2%

Staff Reporter 0.2%

Sportal.com.au 0.2%

Scott Ferguson 0.2%

PakTribune.com 0.2%

Manoramaonline 0.2%

Daijiworld.com 0.2%

Business Today 0.2%

Apun Ka Choice 0.2%

Zee News (blog) 0.2%

Virender Sehwag 0.2%

Newstrack India 0.2%

Headlines Today 0.2%

Financial Times 0.2%

Siliconindia.com 0.2%

Firstpost (blog) 0.2%

Other Source Bollywood Mantra 0.2%

Asia Radio Today 0.2%

The News on Sunday 0.2%

Free Press Journal 0.2%

Calcutta Telegraph 0.2%

The Indian Republic 0.2%

Sunrisers Hyderabad 0.2%

Press Trust of India 0.2%

Indiantelevision.com 0.2%

Abu Dhabi City Guide 0.2%

Sydney Morning Herald 0.2%

Sneha Bokil-Paranjape 0.2%

Michael Hussey for 16 0.2%

Kings - Maps of India 0.2%

The News International 0.2%

Oneindia Entertainment 0.2%

Drawings - Google Drive 0.2%

The Times (subscription) 0.2%

Quarter: Headlines Today 0.2%

Trinidad & Tobago Express 0.2%

Other Web 13.6%

ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!

Franchise Wise Count

0%

2%

4%

6%

8%

10%

12%

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16%

18%

20%

Kolkata KnightRiders

DelhiDaredevils

RajasthanRoyals

Kings XI Punjab RoyalChallengersBangalore

SunrisersHyderabad

MumbaiIndians

Chennai SuperKings

MI and CSK, the finalist of season 6 seem to be the tail enders in 2nd week of IPL 7

mention list

Sources Mentioning Franchise

1. Kolkata Knight Riders Sources

• Cricket Country

• Cricket Country (blog)

• Daily Bhaskar

• Daily News & Analysis

• Emirates 24/7

• Financial Express

• Headlines Today

• IBNLive

• IPLT20.com

• Manoramaonline

• musicNmovies

• NDTV

• Pune Mirror

• Business Standard

2. Delhi Daredevils Sources


• Crunchsports.com


• gulfnews.com

• India.com

• Quarter: Headlines Today

• Samudranil

• Sportskeeda (blog)

• The Hindu

• Businessworld

• Cricket Country


• Hindustan Times

• IBNLive

3. Rajasthan Royals Sources

• Indian Express

• Livemint

• musicNmovies

• Samudranil


• Sunrisers Hyderabad - Yahoo

• Times of India

• Christian Post

• Daijiworld.com

• ESPNcricinfo.com

• Firstpost

• gulfnews.com

• IBNLive

4. Kings XI Punjab Sources

• India Today

• Khaleej Times

• NRIReporter

• Cricket Country


• Indians

• Mumbai Mirror

• The News International

• Times of Oman


Sources Mentioning Franchise

5. Royal Challengers Bangalore Sources

• Cricket Country

• gulfnews.com

• Hindu Business Line

• India.com


• Cricket Country


• IANS

• Kings - Maps of India

• Press Trust of India

6. Sunrisers Hyderabad Sources

• Pune Mirror

• Bleacher Report

• Cricket Country


• Daily Bhaskar


• gulfnews.com

• The Epoch Times

8. Chennai Super Kings Sources

• Cricket Country


• IANS

• Kings - Maps of India

• Press Trust of India

• Pune Mirror

7. Mumbai Indians Sources

• Bleacher Report

• Cricket Country


• Daily Bhaskar


• gulfnews.com

• The Epoch Times

ABOUT BRANDS PERFORMANCE Know who is buzziest!!

Top 10 Sponsor Brands

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5%

10%

15%

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25%

30%

35%

40%

Pepsi Sony Kingfisher Aircel Nokia Sony SIX Idea Air India Coca Cola JaipurCricket

Private Ltd

The beverage Brand competitors Pepsi and Coca Cola show large difference in mention. While the telecom Brands, Aircel and Idea have slight difference.

Beverage Brand

Telecom Service Brand

Other Brands

Sources Mentioning Brand Pepsi

0%

5%

10%

15%

20%

25%

30%

IPLT20.com PakistanTribune

The Hindu Live Punjab Daily Mail Best MediaInfo

Emirates24/7

chandoo Drawings -GoogleDrive

Times ofIndia

HindustanTimes

IBNLive India Today RandomPost

Pakistan Tribune and IPLT20 are the leading sources who have

mentioned about Pepsi

List Of Other Brands Mentioned

Brand Alert %

Royal Challenge 3%

The India Cements Limited 3%

Vodafone 3%

Amity University 1%

Jet Airways 1%

Red Fm 93.5 1%

Reebok 1%

Rose Valley 1%

SpiceJet 1%

The India Cement Ltd 1%

Times Internet 1%

Sources Mentioning Other Top Brands 1. Pepsi Sources

• IPLT20.com

• Pakistan Tribune

• The Hindu

• Live Punjab

• Daily Mail

• Best Media Info

• Emirates 24/7

• chandoo

• Drawings - Google Drive

• Times of India

• Hindustan Times

• IBNLive

• India Today

2. Sony Sources

• Indiantelevision.com


• Microfinance Monitor

• International Business Times, India Edition

• Bleacher Report

• exchange4media.com

• MediaMughals

• afaqs


• Firstpost (blog)

10. Air India Sources

• Times of India

• Authint Mail


• Firstpost (blog)

3.Kingfisher Sources

• Economic Times

• Oneindia

5. Nokia Sources

• WinBeta

• Sulekha.com

• BGR India

• Pradeep

4. Aircel Sources

• Times of India

• The Hindu



9. Coca Cola Sources

• The Hindu

8. Jaipur Cricket Private Ltd

Sources • Firstpost


7. Idea Sources

• Daily Bhaskar

• The Hindu

• fanatix

6. Sony SIX Sources

• The Hindu



ABOUT PLAYER PERFORMANCE Know who is buzziest!!

Top 10 Players

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2%

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6%

8%

10%

12%

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16%

18%

KevinPietersen

MS Dhoni AB deVilliers

Virat Kohli YuvrajSingh

ShaneWatson

Dale Steyn GlennMaxwell

LasithMalinga

MorneMorkel

Kevin Pietersen’s injury seems to be the trending topic of IPL season 7

List Of Other Players Mentioned Other Players

Rohit Sharma 2.2%

Parthiv Patel 2.2%

Ajinkya Rahane 2.2%

Chris Gayle 2.2%

Mohit Sharma 1.6%

David Miller 1.6%

Gautam Gambhir 1.6%

Shikhar Dhawan 1.6%

Dhawal Kulkarni 1.6%

Corey Anderson 1.6%

JP Duminy 1.6%

Yusuf Pathan 1.6%

Virender Sehwag 1.6%

Shaun Marsh 1.1%

Ambati Rayudu 1.1%

Varun Aaron 1.1%

Manish Pandey 1.1%

Shakib Al Hasan 1.1%

Aaron Finch 1.1%

Sunil Narine 1.1%

Dwayne Bravo 1.1%

Ashish Nehra 1.1%

Other Players Abhishek Nayar 1.1%

Ross Taylor 1.1%

Mitchell Starc 1.1%

Kieron Pollard 1.1%

Harbhajan Singh 1.1%

George Bailey 1.1%

James Faulkner 1.1%

Suresh Raina 1.1%

Brendon McCullum 1.1%

Vinay Kumar 1.1%

Nic Maddinson 1.1%

Dinesh Karthik 1.1%

Mayank Agarwal 1.1%

Michael Hussey 1.1%

Yuzvendra Chahal 1.1%

Laxmi Ratan Shukla 1.1%

Marchant de Lange 1.1%

Stuart Binny 0.5%

Murali Vijay 0.5%

Veer Pratap Singh 0.5%

Quinton de Kock 0.5%

Shreyas Gopal 0.5%

Other Players Ravindra Jadeja 0.5%

Albie Morkel 0.5%

Rishi Dhawan 0.5%

Kuldeep Yadav 0.5%

Robin Uthappa 0.5%

Aditya Tare 0.5%

Manan Vohra 0.5%

Steve Smith 0.5%

Mandeep Singh 0.5%

Mitchell Johnson 0.5%

Ryan ten Doeschate 0.5%

Ashok Dinda 0.5%

Sanju Samson 0.5%

Brad Hodge 0.5%

Irfan Pathan 0.5%

Murali Kartik 0.5%

Jacques Kallis 0.5%

David Warner 0.5%

Amit Mishra 0.5%

Pravin Tambe 0.5%

Jasprit Bumrah 0.5%

Sources Mentioning Kevin Pietersen

0%

5%

10%

15%

20%

25%

30%

35%

Bleacher Report Daily Bhaskar Firstpost gulfnews.com India Today The Times(subscription)

Zee News Random Post

Kevin Pietersen gets coverage from various mediums including few

random posts

Sources Mentioning Other Top Players

1. Kevin Pietersen Sources

• Bleacher Report

• Daily Bhaskar

• Firstpost

• gulfnews.com

• India Today

• The Times (subscription)

• Zee News

2. MS Dhoni Sources

• Deccan Chronicle

• IBNLive

• India Today

• PakTribune.com

• thatsCricket

10. Morne Morkel Sources

• gulfnews.com

• India Today

3. AB de Villiers Sources

• Cricket Country



• Indian Express


• Pune Mirror

4. Virat Kohli Sources


• gulfnews.com

• IBNLive

• Indian Express

• Jagran Post

• NDTV

9. Lasith Malinga Sources

• Indian Express

• Riders, says Lasith Malinga

8. Glenn Maxwell Sources • Cricket Country



• India Today

7. Dale Steyn Sources

• Cricket Country



• The Nation

6. Shane Watson Sources



• Indian Express

• NDTV

5. Yuvraj Singh Sources



• gulfnews.com

• NDTVSports.com


ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!

Celebrities

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25%

30%

35%

40%

Gauri Khan Shahrukh Khan Katrina Kaif Preity Zinta Priyanka Chopra Shilpa Shetty Nita Ambani

Gauri Khan tops the list of celebrities with SRK at 2nd position

Sources Mentioning Gauri Khan Gauri Khan received coverage from well known news channels

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2%

4%

6%

8%

10%

12%

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16%

18%

20%

Apun Ka Choice Indian Express Indiatimes.com OneindiaEntertainment

Zee News Random Post

Sources Mentioning Other Celebrities

1. Gauri Khan Sources

• Apun Ka Choice

• Indian Express

• Indiatimes.com

• Oneindia Entertainment

• Zee News


2. Shahrukh Khan Sources

• Indian Express

• Times of India

• Masala

3. Katrina Kaif Sources

• Bollywood Mantra


4. Preity Zinta Sources

• Times of India

• Masala

6. Nita Ambani Sources • Masala

5. Priyanka Chopra Sources • Times of India

BUZZ..!! Know who has created the

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.

BuzzAngles

BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR

Blogs

Social Media

The report will focus only on the Brands visibility, the way it is perceived in this Digital Space

To know about BuzzAngle Platform Click Here

http://www.slideshare.net/thereforeindia/buzzangles

Get more updates

Get to know more about IPL and other Brands in IPL

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Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

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Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research

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During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.

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Email: [email protected]

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Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.

Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.


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As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity.


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