Ipl 7 game of brands week 5

IPL

Top of Mind

Week 05

IPL

The

Ga

me

of

Bra

nd

s

IPL

Therefore Consultancy and Services Pvt. Ltd.

IPL: The Game Of Brands

A Special Study By: Week 05

Amity University

IPL SEASON 7 SAGA Week 05

The King Size Buzz

71%

29%

Other Brands

Brand IPL

Brand ‘IPL’ gets more than 1/3rd share in the Brands mentioned

The rest of 71% comprises of 110 Brands

IPL as a Brand stands out distinctively

Period: 16th April to 20th May Source: BuzzAngles

In The Buzz

0%

2%

4%

6%

8%

10%

12%

14%

16%

Kolkata Knight Riders

Kings XI Punjab Delhi Daredevils Chennai Super Kings

Mumbai Indians Royal Challengers Bangalore

Rajasthan Royals Sunrisers Hyderabad

Pepsi The Hindu

Apart from Franchise

Brands ‘Pepsi “& The hindu’ create a Buzz

Source: BuzzAngles Period: 16th April to 20th May

Sports Personalities create biggest Buzz this IPL season with 50% while Celebrities

associated to IPL form only 3% coverage

The Key Players

Sports Personalities

50%

Franchise Brand 37%

Sponsor Brand

6%

Celebrities 3%

Negative News

1%


ALL ABOUT SOURCES Know who is buzziest!!

Top 10 Sources

Cricket Country distinctively tops the list of source speaking about

IPL and related topics


0%

5%

10%

15%

20%

25%

30%

35%

Category Buzz For Top 5 Sources


57% 22%

19%

1% 0% 0% 0%

Cricket Country

Player

Franchise

Event

Celebrity

Brand

News

Media

38%

30%

16%

16%

IPL T20.Com

39%

29%

27%

3% 2%

NDTV

65%

16%

8%

6% 3% 1%

Indian Express

49%

24%

20%

5% 2%

The Hindu

List Of Other Sources Mentioned Other Source

Cricket Country 11%

IPLT20.com 3%

NDTV 3%

Indian Express 3%

The Hindu 3%

Zee News 3%

IBNLive 3%

ESPNcricinfo.com 3%

NDTVSports.com 3%

Sportskeeda (blog) 2%

Daily News & Analysis 2%

Firstpost 2%

gulfnews.com 2%

Financial Express 2%

Business Standard 1%

Deccan Chronicle 1%

India.com 1%

The New Indian Express 1%

India Today 1%

Times of India 1%

thatsCricket 1%

Bleacher Report 1%

Other Source Hindustan Times 1%

indiatvnews.com 1%

Jagran Post 1%

Cricket Country (blog) 1%

Emirates 24/7 1%

Times of Oman 1%

International Business Times, India Edition 1%

Wisden India 1%

Daily Bhaskar 1%

ABP News 1%

The National 1%

Cricbuzz 1%

SuperSport 1%

Crunchsports.com 1%

Economic Times 0.5%

Go cricket 0.5%

Mid-Day 0.5%

Herald Sun 0.4%

Indiatimes.com 0.4%

Sahara Samay 0.4%

Samudranil 0.4%

Other Source Microfinance Monitor 0.4%

SuperSport (blog) 0.4%

IANS 0.4%

Hindu Business Line 0.3%

Pakistan Tribune 0.3%

Deccan Herald 0.3%

The News International 0.3%

sportal.co.nz 0.3%

Fox Sports 0.3%

The Daily Telegraph 0.3%

Khaleej Times 0.3%

Sportinglife.com 0.2%

The Epoch Times 0.2%

The Asian Age 0.2%

Free Press Journal 0.2%

Live Punjab 0.2%

Sportal.com.au 0.2%

Daily Times 0.2%

Rippa.com 0.2%

exchange4media.com 0.2%

The Daily Star 0.2%


List Of Other Sources Mentioned- 2 Other Source

Daijiworld.com 0.2%

Cricket World 0.2%

Cricket365.com 0.2%

Stabroek News 0.2%

afaqs 0.2%

Calcutta Telegraph 0.2%

ESPNcricinfo.com (blog) 0.2%

The Express Tribune 0.2%

Press Trust of India 0.2%

Livemint 0.2%

Enstarz 0.1%

The Nation 0.1%

Total Filmy 0.1%

SPORT24 0.1%

Orissadiary.com 0.1%

Indiantelevision.com 0.1%

International News Network 0.1%

GizmoCrave 0.1%

Radio New Zealand 0.1%

Indian Sports news 0.1%

Abu Dhabi City Guide 0.1%

Other Source Ninemsn 0.1%

Businessinsider India 0.1%

GroundReport 0.1%

Sports Mole 0.1%

Mumbai Mirror 0.1%

Zee News (blog) 0.1%

musicNmovies 0.1%

Courier Mail 0.1%

Himalayan Times 0.1%

Indians 0.1%

The Day After 0.1%

fanatix 0.1%

News Tribe 0.1%

TruthDive 0.1%

NEWS.com.au 0.1%

Fibre2fashion.com 0.0%

Daily Echo 0.0%

SportsPro Media 0.0%

India Education Diary 0.0%

The Australian 0.0%

octron 0.0%

Other Source Daily Mail 0.1%

Telegraph.co.uk 0.1%

SportPulse 0.1%

TVNZ 0.1%

Siliconindia.com 0.1%

Pune Mirror 0.1%

Gulf Today 0.1%

Apun Ka Choice 0.1%

BDlive 0.1%

Oneindia 0.1%

Khelnama 0.1%

SahilOnline 0.1%

SkySports 0.1%

Bangalore Mirror 0.1%

Stuff.co.nz 0.1%

Manoramaonline 0.1%

Sydney Morning Herald 0.1%

BREATHEcast 0.1%

Trinidad & Tobago Express 0.1%

NDTVSports.com (blog) 0.1%

Ahmedabad Mirror 0.1%


ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Chennai Super Kings

Delhi Daredevils

Kings XI Punjab Kolkata Knight Riders

Mumbai Indians

Rajasthan Royals

Royal Challengers Bangalore

Sunrisers Hyderabad

Franchise Wise Count


Sources Mentioning Top 5 Franchise


40%

20%

14%

14%

12%

CSK

Cricket Country

NDTV

NDTVSports.com

India.com

Cricbuzz

28%

19% 19%

17%

17%

DD

Financial Express

Cricket Country

Zee News

Daily News & Analysis

IBNLive

35%

20% 15%

15%

15%

KXIP

Cricket Country

ESPNcricinfo.com

The Hindu

Business Standard

Zee News

29%

27%

16%

14%

14%

KKR

Cricket Country

The Hindu


IPLT20.com

NDTV

32%

17% 18%

18%

15%

MI

Cricket Country

IBNLive


Indian Express

ESPNcricinfo.com

ABOUT BRANDS PERFORMANCE Know who is buzziest!!

Top 10 Sponsor Brands

0%

10%

20%

30%

40%

50%

60%

Pepsi Sony Amity University

Vodafone Idea Aircel Times Internet

Star sports.com

Royal Challenge

Nokia

Beverage Brand

Telecom Service Brand

Other Brands


Top 10 Sources Mentioning Brand Pepsi

Pakistan Tribune & IPLT20.com are the leading sources who have

mentioned about Pepsi


0%

5%

10%

15%

20%

25%

30%

35%

40%

IPLT20.com Pakistan Tribune Cricbuzz ESPNcricinfo.com The Hindu Business Standard

Wisden India Live Punjab Economic Times csn

Sources Mentioning Top 5 Brands


42%

23%

15%

11%

9%

Pepsi

IPLT20.com

Pakistan Tribune

Cricbuzz

ESPNcricinfo.com

The Hindu

33%

16% 17%

17%

17%

Vodafone

afaqs

exchange4media.com

Indiantelevision.com

Campaign India

Business 2 Community 37%

25%

12%

13%

13%

Amity University

Business Standard

Times of India

AllAfrica.com

Jagran Josh

Times of Oman

25%

25% 25%

25%

Aircel

Economic Times

Tarun

exchange4media.com

Hindu Business Line

41%

23%

13%

14%

9%

Sony

International Business Times

Bleacher Report

Indiantelevision.com

GizmoCrave

afaqs

ABOUT PLAYER PERFORMANCE Know who is buzziest!!

Top 10 Players

0%

2%

4%

6%

8%

10%

12%

14%

MS Dhoni Glenn Maxwell

AB de Villiers

Kevin Pietersen

Virat Kohli Chris Gayle Rohit Sharma

Shane Watson

Gautam Gambhir

Yuvraj Singh


Sources Mentioning M S Dhoni

0%

2%

4%

6%

8%

10%

12%

14%

16%

IPLT20.com Sportskeeda (blog)

Cricket Country Indian Express Deccan Chronicle Financial Express thatsCricket Daily Bhaskar Firstpost ESPNcricinfo.com


Sources Mentioning Top 5 Players


24%

24%

18%

18%

18%

MS Dhoni

IPLT20.com

Sportskeeda (blog)

Cricket Country

Indian Express

Deccan Chronicle

32%

23%

18%

14%

14%

AB De Villiers

Cricket Country

Other Web

IBNLive

Deccan Chronicle

thatsCricket 31%

23% 15%

15%

15%

Kevin Pieterson

Cricket Country

gulfnews.com

NDTV

IPLT20.com

indiatvnews.com

32%

23%

18%

14%

14%

Virat Kohli

Cricket Country

Other Web

IBNLive

Deccan Chronicle

thatsCricket

29%

24% 18%

18%

12%

Glenn Maxwell

IBNLive

Cricket Country

Deccan Chronicle

Sportskeeda (blog)


List Of Other Players Mentioned Other Players

Brendon McCullum 3%

David Miller 3%

Dwayne Smith 2%

Dale Steyn 2%

Shikhar Dhawan 2%

David Warner 2%

Kieron Pollard 2%

Sanju Samson 2%

Sandeep Sharma 2%

Suresh Raina 2%

Ajinkya Rahane 2%

George Bailey 2%

Shakib Al Hasan 2%

Jacques Kallis 2%

Virender Sehwag 2%

Robin Uthappa 2%

James Faulkner 2%

JP Duminy 2%

Amit Mishra 2%

Pravin Tambe 2%

Mitchell Johnson 2%

Brendon McCullum 3%

Other Players Sunil Narine 1%

Corey Anderson 1%

Mitchell Starc 1%

Lasith Malinga 1%

Aaron Finch 1%

Ravindra Jadeja 1%

Yusuf Pathan 1%

Morne Morkel 1%

Cheteshwar Pujara 1%

Michael Hussey 1%

Nathan Coulter-Nile 1%

Bhuvneshwar Kumar 1%

Quinton de Kock 1%

Harbhajan Singh 1%

Manish Pandey 1%

Dinesh Karthik 1%

Albie Morkel 1%

Murali Vijay 1%

Ross Taylor 1%

Zaheer Khan 1%

Chris Lynn 1%

Sunil Narine 1%

Other Players Dwayne Bravo 1%

Ambati Rayudu 1%

Mohit Sharma 1%

Karn Sharma 1%

Varun Aaron 1%

Wriddhiman Saha 1%

Parthiv Patel 1%

Steve Smith 1%

Karun Nair 1%

Irfan Pathan 1%

Rishi Dhawan 1%

Yuzvendra Chahal 1%

Vinay Kumar 1%

Dhawal Kulkarni 1%

Darren Sammy 1%

Naman Ojha 1%

Ravichandran Ashwin 1%

CM Gautam 1%

Kane Richardson 1%

Rajat Bhatia 1%

Lakshmipathy Balaji 1%


List Of Other Players Mentioned-2 Other Players

Wayne Parnell 1%

Mithun Manhas 1%

Laxmi Ratan Shukla 1%

Mandeep Singh 1%

Umesh Yadav 1%

Muttiah Muralitharan 0.5%

Ishant Sharma 0.5%

Tim Southee 0.5%

Stuart Binny 0.5%

Manoj Tiwary 0.4%

Murali Kartik 0.4%

Veer Pratap Singh 0.4%

Nic Maddinson 0.4%

Ryan ten Doeschate 0.4%

Jasprit Bumrah 0.4%

Piyush Chawla 0.4%

A Mishra 0.4%

Aditya Tare 0.4%

Mayank Agarwal 0.4%

Ankit Sharma 0.3%

Abhishek Nayar 0.3%

Ben Hilfenhaus 0.3%

Other Players Manan Vohra 0.3%

Shaun Marsh 0.3%

Marchant de Lange 0.3%

Brad Hodge 0.3%

Ishwar Pandey 0.3%

Shahbaz Nadeem 0.3%

Unmukt Chand 0.2%

Ashok Dinda 0.2%

Kedar Jadhav 0.2%

Ashish Nehra 0.2%

Thisara Perera 0.2%

Ben Dunk 0.2%

Brijesh Patel 0.2%

Mohammed Shami 0.2%

Andre Russell 0.2%

Harshal Patel 0.2%

Rahul Sharma 0.2%

Venugopal Rao 0.2%

Brendan Taylor 0.2%

Francois du Plessis 0.2%

Jimmy Neesham 0.2%

Abu Nechim 0.2%

Other Players Lokesh Rahul 0.2%

Vijay Shankar 0.2%

Suryakumar Yadav 0.2%

Akshar Patel 0.2%

Saurabh Tiwary 0.2%

Rahul Shukla 0.2%

Shivam Sharma 0.1%

Parvinder Awana 0.1%

Krishmar Santokie 0.1%

Sachin Rana 0.1%

Pat Cummins 0.1%

Samuel Badree 0.1%

Moises Henriques 0.1%

Bookmyshow 0.1%

Parveez Rasool 0.1%

Shreyas Gopal 0.1%

Yogesh Takawale 0.1%

Iqbal Abdulla 0.1%

Kuldeep Yadav 0.1%

Vijay Zol 0.1%

Jayant Yadav 0.1%

Ravi Rampaul 0.1%


BRANDS OF IPL7 Know who is buzziest!!

Overall Sponsors Buzz

• Out of 110 total Sponsor Brands only 29 are getting mentioned

• Pepsi got the highest response in all Brands


29

81

Sponsors Buzz

Mentioned

Not Mentioned

Sponsors Brand Mentioned

Source: BuzzAngles

Low Only 1 or 2 Time

•7Up

•BBM

•Etihad Airways

•Jaipur Cricket Private Ltd

•Jet Airways

•Radio City 91.1 FM

•Red Fm 93.5

•SpiceJet

•USHA

•92.7 Big FM

•Coca Cola

•Deakin University

•DHFL

•Garnier Men

•Orbit Cables

•Ticketgenie

Medium Between 39 to 3 Times

•Amity University

•Vodafone

•Idea

•Aircel

•Times Internet

•Star sports.com

•Kingfisher

•Nokia

•Royal Challenge

•ACC

•Flying Machine

High Between 100 to 40 Times

•Pepsi

•Sony

Period: 16th April to 20th May

IPL Event Brand Buzz

• Out of total 7 Brands Pepsi got the highest Buzz

• Wherein Brands like McDowell's & Yes Bank not mentioned anywhere

Mentioned Not Mentioned

Pepsi Star Sports.com McDowell's

Sony Times Internet

Yes Bank

Vodafone

5

2

IPL Event Sponsors Mentioned

Not Mentioned


Chennai Super Kings Brand Buzz

• Out of 18 Sponsors only 5 Brands created buzz for CSK

• Brands like Reebok,Cognetix etc… are not getting any mentions


5

13

Chennai Super Kings

Mentioned

Not Mentioned


7UP Cognetix Hello 106.4 FM The India

Cement Ltd

Aircel Coromandel Infotech

India Ltd Ingene UST Global

Amity University Coromandel King Superior Cement

Orient Electric VGN Builders

Orbit Cables Daily Tanthi Reebok Switcher Swiss

concept

Pepsi Gulf Oil

Delhi Daredevils Brand Buzz

• Idea is the only created Buzz for Delhi Daredevils

• Rest all other Brands have not got even single mention

1

4

Delhi Daredevils

Mentioned

Not Mentioned


Idea

Fever 104 FM

Manyavar

McDowell's No 1

UNICEF


Kolkatta Knight Riders Brand Buzz

• Nokia is the only created Buzz for KKR

• Comparing to last season there year KKR having less sponsors

1

4

Kolkatta Knight Riders

Mentioned

Not Mentioned


Nokia

Emta

Manyvar

Royal Stag

SEIKO


Mumbai Indians Brand Buzz

• Brands like BBM,Coco Cola & Jet airways created Buzz for MI

• There are many big Brands sponsored MI but not getting any mentions

• Etihad & Jet Airways are new entries for MI as a Sponsors


6

15

Mumbai Indians

Mentioned

Not Mentioned


BBM 8848 Sports Bridgestone India Pvt.

Ltd LR olive Oil

Coca Cola Adidas DDB Royal Stag

DHFL Air India Dheeraj Constructions Videocon

Etihad Airways Bajaj Allianz Disney Videocon D2H

Jet Airways Bookmyshow Fever 104 FM Kingfisher Premium

Radio City 91.1 FM

Kings XI Punjab Brand Buzz

• There are plenty of sponsors for KXIP but only ACC & 92.7 Big FM Brands created Buzz

• Rest all Brands are not mentioned anywhere



ACC

Arise Invertors & Batteries

Kingfisher Premium Noida International

University

Body Balance Lux Cozy Pavillion Sport

Book My show.com McDowells No.1 Petronas

Hindustan times Meshi Creations Pvt.

Ltd. Punjab Kesari

92.7 Big FM

Kabirz Lebanese fast food restaurant

Mountain Dew QUOVUS Bagpacks

Ralco Tyers Myheroes.co.in Raindrops Basmati

Rice

RALSON Tyers TK Sports

2

20

Kings XI

Punjab

Mentioned

Not Mentioned

Royal Challengers Bangalore Brand Buzz

• There are plenty of sponsors for RCB but only Royal Challenge & 7UP Brands created Buzz


Source: BuzzAngles

2

10

Royal Challenger Bangalore

Mentioned

Not Mentioned



Royal Challenge

UB Group United Spirits Mallya Hospital

Kingfisher Premium TK Sports Wear

Reebok Signature

7UP liveinstyle.com DNA Networks

Manipal Hospitals Ticketgenie.in

Rajasthan Royals Brand Buzz

• Rajasthan Royals having less sponsors out of that Jaipur Cricket club, Deakin University & Kingfisher created Buzz




Jaipur Cricket Private Ltd ICE KOOH Sports

Kingfisher Tata Consultancy Services Mountain Dew

Deakin University

3 3 Rajasthan

Royals

Mentioned

Not Mentioned

Sunrisers Hyderabad Brand Buzz

• Red Fm 93.5,Spice jet,Garnier man & 7UP created Buzz for Sunrisers Hyderabad

• Brands like Puma,Live In etc…not getting any mentions



Red Fm 93.5 McDowell's No 1 Manyvar

SpiceJet Kingfisher Premium Sheltrex Technology

Garnier Men Puma Live In

7Up RN Club Make My Trip

Volvo

4

9

Sunrisers Hyderabad

Mentioned

Not Mentioned

Sponsoring Brands Not Mentioned With Respect To IPL


8848 Sports Disney Lux Cozy Petronas The India Cement Ltd

Adidas DNA Networks Make My Trip Puma Ticketgenie.in

Air India Emta Mallya Hospital Punjab Kesari TK Sports

Arise Invertors & Batteries Fever 104 FM Manipal Hospitals QUOVUS Bagpacks TK Sports Wear

Bajaj Allianz Gulf Oil Manyavar Raindrops Basmati Rice UB Group United

Spirits

Body Balance Hello 106.4 FM Manyvar Ralco Tyers UNICEF

Book My show.com Hindustan times McDowell's RALSON Tyers UST Global

Bookmyshow ICE McDowell's No 1 Reebok VGN Builders

Bridgestone India Pvt. Ltd Ingene McDowells No.1 RN Club Videocon

Cognetix Kabirz Lebanese fast food

restaurant Meshi Creations Pvt. Ltd. Royal Stag Videocon D2H

Coromandel Infotech India Ltd Kingfisher Premium Mountain Dew SEIKO Volvo

Coromandel King Superior Cement

KOOH Sports Myheroes.co.in Sheltrex Technology Yes Bank

Daily Tanthi Live In Noida International University Signature Switcher Swiss concept

DDB liveinstyle.com Orient Electric Tata Consultancy

Services Pavilion Sport

Dheeraj Constructions LR olive Oil

ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!

0%

5%

10%

15%

20%

25%

30%

Shahrukh Khan

Preity Zinta Gauri Khan Shilpa Shetty Mukesh Ambani

Nita Ambani Juhi Chawla Katrina Kaif Priyanka Chopra

Arjun Rampal

Celebrities


Arjun Rampal & Katrina kaif are new entries in celebrities Buzz for week 5

0%

5%

10%

15%

20%

25%

30%

35%

40%

Indian Express NDTV Daily News & Analysis

ABP News Khaleej Times Bollywood Mantra

Business Standard

Business of Cinema

Calcutta Telegraph

IndiaGlitz

Shahrukh Khan received highest no of

mentions from Indian express


Sources Mentioning Shahrukh Khan

Sources Mentioning Top 5 Celebrities


50%

17%

17%

8% 8%

Shahrukh Khan

Indian Express

NDTV


Emirates 24/7

Khaleej Times

31%

23% 15%

15%

15%

Preity Zinta

Times of India

Daily Bhaskar

NDTV

ABP News

gulfnews.com

22%

22%

22%

22%

11%

Gauri khan

Zee News

Times of India

Apun Ka Choice

Oneindia

Sahara Samay

Sources Mentioning Top 5 Celebrities 2


20%

20%

20%

20%

20%

Shilpa Shetty

Indian Express

indiatvnews.com

Financial Express

Apun Ka Choice

Free Press Journal

25%

25% 25%

25%

Mukesh Ambani

Bangalore Mirror

South Asian Link

Financial Express

Free Press Journal

WEEK ON WEEK IPL Know who is buzziest!!

Weekly Top Buzzes

Source: BuzzAngles

Source

Week 4 Overall

Week 5

Cricket Country

Cricket Country

Cricket

Country

Celebrity

Week 4 Overall

Week 5

Shahrukh Khan

Shahrukh Khan

Franchise

Week 4 Overall

Week 5



Kings XI

Punjab

Media

Week 4 Overall

Week 5

The Hindu

The Hindu

The Hindu

Player

Week 4 Overall

Week 5

MS Dhoni

AB De Villers

Celebrity

Brand

Week 4 Overall

Week 5

Pepsi

Pepsi

Pepsi Shahrukh

Khan


MS Dhoni

Top 5 weekly Buzzes

Sources

Week4 Week 5 Overall

Cricket Country Cricket Country Cricket Country

ESPNcricinfo.com IPLT20.com IPLT20.com

NDTV The Hindu NDTV

The Hindu Sportskeeda (blog) Indian Express

NDTVSports.com ESPNcricinfo.com The Hindu

Players


MS Dhoni AB de Villiers MS Dhoni

Shane Watson MS Dhoni Glenn Maxwell

AB de Villiers Virat Kohli AB de Villiers

Glenn Maxwell Glenn Maxwell Kevin Pietersen

Chris Gayle Yuvraj Singh Virat Kohli

Franchise


Kolkata Knight Riders Kings XI Punjab Kolkata Knight Riders

Delhi Daredevils Kolkata Knight Riders Kings XI Punjab

Royal Challengers Bangalore Chennai Super Kings Delhi Daredevils

Kings XI Punjab Sunrisers Hyderabad Chennai Super Kings

Mumbai Indians Mumbai Indians Mumbai Indians

Brand


Pepsi Pepsi Pepsi

Sony Sony Sony

Star sports.com Idea Amity University

Amity University Amity University Vodafone

Flying Machine Orbit Cables Idea

Celebrity


Shahrukh Khan Shahrukh Khan Shahrukh Khan

Preity Zinta Gauri Khan Preity Zinta

Gauri Khan Preity Zinta Gauri Khan

Mukesh Ambani Shilpa Shetty Shilpa Shetty

Neeta ambani Nita Ambani Nita Ambani


BUZZ..!! Know who has created the

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.

BuzzAngles

BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR

Blogs

Social Media

The report will focus only on the Brands visibility, the way it is perceived in this Digital Space

To know about BuzzAngle Platform Click Here

http://www.slideshare.net/thereforeindia/buzzangles

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About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Dr. Anar Rupji Chief Information Officer /Co-Founder

Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research

His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.

During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.

This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.

Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-Founder

An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.

Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.

Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.


Vivek Kapoor Chief Operating Officer

As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity.


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Disclaimer

Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

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