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Eric Oliver Director of Digital Marketing

How VR is Changing the Game for Brands

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Page 1: How VR is Changing the Game for Brands

Eric Oliver

Director of Digital Marketing

Page 2: How VR is Changing the Game for Brands

2015

To inspire people to live a life of exploration.

Page 3: How VR is Changing the Game for Brands

2015

Path to VR

Summer 2014: Internal TEDx @ Stanford VR

Lab

Summer 2014: Introduction to JauntVR

Fall 2014: JauntVR + Camp4 in Yosemite and

Moab

Winter 2015: Internal demos, idea socializing

Spring 2015: NYC and SF pilots @ Retail

Summer 2015: Activation tool @ Chipotle

Cultivate

Page 4: How VR is Changing the Game for Brands

2015

Treatment

Page 5: How VR is Changing the Game for Brands

2015

Page 6: How VR is Changing the Game for Brands

2015

Reaction

Page 7: How VR is Changing the Game for Brands

2015

Elevate the in-store experience.

Page 8: How VR is Changing the Game for Brands

2015

What’s Next?

Record anecdotal and usage from the pilot

stores

Attach to smartphone as mass distribution

Push the envelope of 360º 3D filmmaking

Promote the virtuous cycle for conservation

It’s a large planet…

Page 9: How VR is Changing the Game for Brands

2015

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