IPL Planning

8/8/2019 IPL Planning

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A Presentation By

SAKSHI MEHTA

VIKAS SHIRASHYAD

SIMRAN SINGH

GUNEET SURI

RITESH TALWAR


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Launched by BCCI on the line of FootballsEnglish Premier League and NationalBasketball Association (NBA) of the US.

Professional Twenty20 cricket league createdand promoted by BCCI and backed by ICC.

DLF Universal secured exclusive rights to theIPL title sponsorship worth Rs. 200 Cr (over$50 mn) for 5 years.

Indias Sony Television network and Singaporebased WSG secured broadcasting rights at acost of $ 1.026 bn for 10 years.


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ISEASON 1:

STATISTICS


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FranchiseeFranchisee RevenuesRevenues

(in(in CroresCrores))

ExpensesExpenses


Profit/lossProfit/loss


PricePrice

(USD)(USD)

Mumbai IndiansMumbai Indians 6969 8585 Net Loss 16Net Loss 16 $ 111.9$ 111.9 mnmn

Royal ChallengersRoyal Challengers BangloreBanglore 4545 8888 Net Loss 43Net Loss 43 $ 111.6$ 111.6 mnmn

Hyderabad Deccan ChargersHyderabad Deccan Chargers 6464 8282 Net Loss 18Net Loss 18 $ 107$ 107 mnmn

Chennai Super KingsChennai Super Kings 72.872.8 7373 Net Loss 0.2Net Loss 0.2 $ 91$ 91 mnmn

Delhi DaredevilsDelhi Daredevils 70.470.4 7777 Net Loss 6.6Net Loss 6.6 $ 84$ 84 mnmn

Kings XI PunjabKings XI Punjab 6666 68.468.4 Net Loss 2.4Net Loss 2.4 $ 76$ 76 mnmn

Kolkata Knight RidersKolkata Knight Riders 8989 7676 Net Profit 13Net Profit 13 $ 75.09$ 75.09 mnmn

Rajasthan RoyalsRajasthan Royals 5959 5353 Net Profit 6Net Profit 6 $ 67$ 67 mnmn


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ISEASON 2:

STATISTICS


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Revenues RajasthanRoyals

ChennaiSuper

Kings

KolkataKnight

Riders

KingsXI

Punjab

DelhiDare

Devils

MumbaiIndians

RoyalChallengers

Bangalore

DeccanChargers

Hyderabad

Broadcasting 67.5 67.5 67.5 67.5 67.5 67.5 67.5 67.5

Sponsorships 24 24 24 24 24 24 24 24

OtherIncome*

14.2 18.5 18.9 14.3 14.7 14 13.5 13.5

Prize Money 0.7 1.2 0.4 0.8 1.2 0.5 2.25 4.5

Total 106 111 110.8 106 107 106 107.25 109.5

(All figures are in Rs. Crore)

*Other incomes include gate receipts, in-stadium advertising, merchandise

sales, and media tie-ups.


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Expenses Rajasthan

Royals

Chennai

SuperKings

Kolkata

KnightRiders

Kings

XIPunjab

Delhi

DareDevils

Mumbai

Indians

Royal

ChallengersBangalore

Deccan

ChargersHyderabad

Franchisee

Fees

30.8 41.9 34.5 35 38.6 51.5 51.6 49.2

Salaries 20 20 20 20 20 20 20 20

Other

Expenses*

20.5 27.5 30.5 25.5 25.5 27.5 27.5 25.5

Total 71.3 89.4 85 80.5 84.1 99 99.1 94.7

Profit 35.1 21.8 25.8 26.1 23.3 7 8.15 14.8

*Other expenses include stadium fees, travel, stay cost and team promotion

(All figures are in Rs. Crore)


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Two new franchisees will join IPL in 2011

Ahmedabad

Kanpur

Tenders for the new teams will be floated byDecember 2009

ICL players can now participate in IPL

Strategic break to be reduced

IPL will expand from 60 games to 94

No iconic status


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IPL team which represents Gujarat as a state

The team stands for the Gujarati spirit andhence targets to get a regional appeal to its

team Franchisee fee: US$ 102million

Owner: Anil DhirubhaiAmbani Group

(ADAG)

Home Ground: Motera Stadium, Ahmedabad Brand Ambassador: Abhishek Bachchan

Sponsor: Motorola


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Cricket being a religion in India, theappeal is universal.

A large population follows and enjoyswatching cricket.


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Advertising

Merchandise

Indoor Cricket at Malls / Multiplexes Sponsoring events

Fashion shows

Gaming Portal(Zapak)

The Hot Air balloon


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Print

News Papers, Hoardings , Bill boards,Posters,

Mobile Vans.etc Broadcasting

Television, Radio, Big cinema theatres Internet advertising

Social networking websites, search engines,Gaming sites

Short Messaging Service


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Documents

IPL Planning