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marketing management consultants GAME CHANGERS How are leading brands dealing with increasing marketing complexity? Presented by Darren Woolley, CEO, TrinityP3 © Copyright 2016

GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

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Page 1: GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

marketing management consultants

GAME CHANGERS How are leading brands dealing with increasing marketing complexity?

Presented by Darren Woolley, CEO, TrinityP3

© Copyright 2016

Page 2: GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

marketing management consultants

The marketing world is more complex

Page 3: GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

marketing management consultants

Ancient secret of strategy

Page 4: GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

marketing management consultants

The Cynefin Framework

Provides a framework for decision making depending on your realm of operation

Page 5: GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

marketing management consultants

Master Collaboration

Marketers need to master the skill of collaborations and influence the customer experience across the organisation.

Page 6: GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

marketing management consultants

Adopting the scientific method

Page 7: GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

marketing management consultants

Developing agility

Design structures and processes to be flexible, responsive and agile

Page 8: GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

marketing management consultants

70 / 20 / 10 Investment Framework

Provides a budgeting approach to ensure you innovate and optimise without compromising success

Page 9: GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

marketing management consultants

Focus on results

Provides certainty in an uncertain world

Page 10: GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

marketing management consultants

Ultimately in the face of complexity remember

Page 11: GAME CHANGERS: How are leading brands dealing with increasing marketing complexity?

marketing management consultants

For simple solutions to complex problemsTrinityP3 Pty Ltd

Sydney +612 9964 9900

London +44 203 790 9229

Singapore +65 6631 2861

[email protected] www.trinityp3.com

TrinityP3.com/blog/ @TrinityP3 TrinityP3 TrinityP3.StrategicMarketingConsultants