Ipl 7 game of brands Week 3

Week 03

Therefore Consultancy and Services Pvt. Ltd.

IPL: The Game Of Brands

A Special Study By: Week 03

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Pepsi Sony Vodafone Aircel Times Internet Amity University Idea Kingfisher

Brand Score Card : Total Alerts

Pepsi Sony Vodafo

ne Aircel

Times Intern

et Idea Kingfi

sher

39% 25% 8% 7% 5% 4% 4% 4%

Source: BuzzAngles Time Period: 16th to 28th April’2014

Amity University

IPL SEASON 7 SAGA Week 03

The King Size Buzz

21%

79%

Brand IPL

Other Brands

Brand ‘IPL’ gets more than 1/3rd share in the Brands mentioned

The rest of 79% comprises of 111 Brands

IPL as a Brand stands out distinctively

Period: 16th to 28th April Source: BuzzAngles

Brands In Buzz

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Kolkata Knight Riders

Delhi Daredevils Chennai Super Kings

Rajasthan Royals Mumbai Indians Royal Challengers Bangalore

Kings XI Punjab Pepsi Sunrisers Hyderabad

Kevin Pietersen

Apart from Franchise

Brands ‘Pepsi “& Kevin

Pieterson’ create a Buzz


The Key Players

Sports Personalities

56%

Franchise Brand 28%

Sponsor Brand

8%

Celebrities 4%

Negative News

1%

Sports Personalities create biggest Buzz this IPL season with 56% while Celebrities

associated to IPL form only 4% coverage


ALL ABOUT SOURCES Know who is buzziest!!

Top 10 Sources

Cricket Country distinctively tops the list of source speaking about

IPL and related topics


0%

5%

10%

15%

20%

25%

30%

Category Buzz For Top 5 Sources

21%

10%

69%

Cricket Country

15%

35%

8%

42%

IPLT20.Com

4%

34%

27%

35%

Zee News

3% 6%

10%

36%

45% Gulfnews.com

2%

26%

5%

15% 3%

49% Indian Express

Celebrity

Brand

Event

Franchise

News

Player


List Of Other Sources Mentioned Other Source

ESPNcricinfo.com 2%

Sportskeeda (blog) 2%

India Today 2%

Firstpost 2%

India.com 1%

Cricket Country (blog) 1%

Business Standard 1%

Bleacher Report 1%

International Business Times 1%

Times of India 1%

Deccan Chronicle 1%

Financial Express 1%

Hindustan Times 1%

The National 1%

Emirates 24/7 1%

The New Indian Express 1%

Pakistan Tribune 1%

Indiatimes.com 1%

indiatvnews.com 1%

Times of Oman 1%

thatsCricket 1%

Economic Times 1%

Other Source Jagran Post 1%

Daily Bhaskar 1%

SuperSport 1%

Crunchsports.com 1%

Sahara Samay 1%

Khaleej Times 1%

IANS 1%

The Epoch Times 1%

Deccan Herald 1%

Hindu Business Line 1%

Herald Sun 0.4%

Sportal.com.au 0.4%

Samudranil 0.4%

exchange4media.com 0.4%

SuperSport (blog) 0.4%

Fox Sports 0.4%

Mid-Day 0.4%

Microfinance Monitor 0.4%

Free Press Journal 0.4%

The News International 0.4%

Wisden India 0.3%

Other Source afaqs 0.3%

Livemint 0.3%

ABP News 0.3%

Indiantelevision.com 0.2%

musicNmovies 0.2%

Sportinglife.com 0.2%

Cricket World 0.2%

Calcutta Telegraph 0.2%

Pune Mirror 0.2%

The Indian Republic 0.2%

The Nation 0.2%

Live Punjab 0.2%

Daily Times 0.2%

SPORT24 0.2%

Zee News (blog) 0.2%

Stabroek News 0.1%

SahilOnline 0.1%

BDlive 0.1%

Best Media Info 0.1%

SportPulse 0.1%

Abu Dhabi City Guide 0.1%


List Of Other Sources Mentioned- 2 Other Source

The Daily Telegraph 0.1%

Kashmir Reader 0.1%

Trinidad & Tobago Express 0.1%

limitations 0.1%

SkySports 0.1%

Authint Mail 0.1%

SportsPro Media 0.1%

Manoramaonline 0.1%

The Daily Star 0.1%

Masala 0.1%

Cricket365.com 0.1%

Orissadiary.com 0.1%

Daijiworld.com 0.1%

Christian Post 0.1%

TVNZ 0.1%

Courier Mail 0.1%

PakTribune.com 0.1%

Telegraph.co.uk 0.1%

BBC Sport 0.1%

The Times (subscription) 0.1%

Kings - Maps of India 0.1%

Other Source endeavour CSR 0.1%

successive win 0.1%

Mumbai Mirror 0.1%

Tarun 0.1%

Bangalore Mirror 0.1%

The Australian 0.1%

Businessworld 0.1%

The Express Tribune 0.1%

Daily Mirror 0.1%

IT News Online 0.1%

New Zealand Herald 0.1%

The Roar 0.1%

ANINEWS 0.1%

The West Australian 0.1%

Daily Mail 0.1%

dissent 0.1%

NEWS.com.au 0.1%

Khelnama 0.1%

Newstrack India 0.1%

sportal.co.nz 0.1%

Other Web 14%

Other Source Business 2 Community 0.1%

DigitalJournal.com 0.1%

GizmoCrave 0.1%

Emag.co.uk 0.1%

vintage self 0.1%

India Education Diary 0.1%

Crave Online 0.1%

Bellevision 0.1%

Asia Radio Today 0.1%

market 0.1%

Drawings - Google Drive 0.1%

market - vCricket.com 0.1%

Business Today 0.1%

Bollywood Life 0.1%

Jamaica Observer 0.1%

MediaNama.com 0.1%

Financial Times 0.1%

MENAFN.COM 0.1%

Brisbane Times 0.1%

Empowered 0.1%

Sportstar 0.1%


ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!

Inspite of consecutive wins in IPL,KXIP in the Brand Game

looses to MI who has not won any of the matches

Franchise Wise Count


0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%


Delhi Daredevils

Rajasthan Royals

Chennai Super Kings

Mumbai Indians

Royal Challengers Bangalore

Kings XI Punjab Sunrisers Hyderabad

Sources Mentioning Top 5 Franchise

29%

22% 21%

14%

14%


Daily News & Analysis

IBNLive

Cricket Country

NDTV

Zee News

25%

25% 16%

17%

17%

Delhi Dare Devils

gulfnews.com

Cricket Country

Financial Express

Samudranil

Crunchsports.com

39%

16% 15%

15%

15%

Rajasthan Royals

IBNLive

Jagran Post

Samudranil

Firstpost

Cricket Country

20%

20%

20%

20%

20%

Chennai Super Kings

NDTV

IBNLive

Cricket Country

NDTVSports.com

Crunchsports.com

30%

20% 20%

20%

10%

Mumbai Indians

gulfnews.com


Firstpost

Cricket Country

The Epoch Times


ABOUT BRANDS PERFORMANCE Know who is buzziest!!

Top 10 Sponsor Brands

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Pepsi Sony Vodafone Aircel Sony SIX Times Internet

Amity University

Idea Kingfisher Nokia

Beverage Brand

Telecom Service Brand

Other Brands


Top 10 Sources Mentioning Brand Pepsi

0%

5%

10%

15%

20%

25%

30%

35%

Pakistan Tribune & IPLT20.com are the leading sources who have

mentioned about Pepsi


Sources Mentioning Top 5 Brands

43%

32%

11%

7% 7%

Pepsi

IPLT20.com

Pakistan Tribune

Random post

The Hindu

Business Standard

40%

30%

10%

10%

10%

Sony

International Business Times

Bleacher Report

Firstpost (blog)

Times of India

Best Media Info

33%

16% 17%

17%

17%

Vodafone

afaqs

Indiantelevision.com

The New Indian Express

Business 2 Community

Economic Times

20%

20%

20%

20%

20%

Aircel

Other Web

Economic Times

Tarun

exchange4media.com

Hindu Business Line

25%

25% 25%

25%

Sony SIX

thatsCricket

Indiantelevision.com

Bleacher Report

exchange4media.com


ABOUT PLAYER PERFORMANCE Know who is buzziest!!

Top 10 Players

0%

2%

4%

6%

8%

10%

12%

14%

16%

Kevin Pietersen

Glenn Maxwell

MS Dhoni AB de Villiers

David Miller Shane Watson

Gautam Gambhir

Virat Kohli Rohit Sharma

Shikhar Dhawan


Sources Mentioning Kevin Peterson

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

gulfnews.com India.com Cricket Country IPLT20.com Daily News & Analysis

Telegraph.co.uk ESPNcricinfo.com Indian Express Financial Express NDTV

Kevin Pieterson gets highest coverage from various mediums


Sources Mentioning Top 5 Players

33%

16% 17%

17%

17%

Kevin Pieterson

gulfnews.com

India.com

Cricket Country

IPLT20.com


23%

22%

22%

22%

11%

Glenn Maxwell

ESPNcricinfo.com

Deccan Chronicle

Cricket Country

IBNLive

Ninemsn

33%

16% 17%

17%

17%

MS Dhoni

Deccan Chronicle

thatsCricket

PakTribune.com

Financial Express

Indian Express

39%

16% 15%

15%

15%

AB De Villiers

Cricket Country

International Business Times, India Edition

IBNLive

ESPNcricinfo.com

Deccan Chronicle

25%

25% 25%

12%

13%

David Miller

Zee News

The New Indian Express Indian Express

SahilOnline

SuperSport


List Of Other Players Mentioned Other Players

Virat Kohli 2%

Rohit Sharma 2%

Morne Morkel 2%

David Warner 2%

Suresh Raina 2%

Mohit Sharma 2%

George Bailey 2%

Chris Gayle 2%

Jacques Kallis 2%

Amit Mishra 1%

Dwayne Smith 1%

Mitchell Johnson 1%

Cheteshwar Pujara 1%

Aaron Finch 1%

Corey Anderson 1%

Chris Lynn 1%

Zaheer Khan 1%

Harbhajan Singh 1%

Varun Aaron 1%

Darren Sammy 1%

Dhawal Kulkarni 1%

Nathan Coulter-Nile 1%

Other Players Sunil Narine 1%

Pravin Tambe 1%

Umesh Yadav 1%

Ravindra Jadeja 1%

Vinay Kumar 1%

James Faulkner 1%

Virender Sehwag 1%

JP Duminy 1%

Yuvraj Singh 1%

Lakshmipathy Balaji 1%

Manoj Tiwary 1%

Stuart Binny 1%

Sandeep Sharma 1%

Mitchell Starc 1%

Dwayne Bravo 1%

Abhishek Nayar 1%

Albie Morkel 1%

Dale Steyn 1%

Shakib Al Hasan 1%

Ravichandran Ashwin 1%

Dinesh Karthik 1%

Bhuvneshwar Kumar 1%

Other Players Manish Pandey 1%

Robin Uthappa 1%

Ajinkya Rahane 1%

Ambati Rayudu 1%

Ishant Sharma 1%

Yuzvendra Chahal 1%

Kieron Pollard 1%

Piyush Chawla 1%

Murali Vijay 1%

Jimmy Neesham 1%

Parthiv Patel 1%

Ishwar Pandey 1%

Unmukt Chand 1%

Akshar Patel 1%

Veer Pratap Singh 1%

Karn Sharma 1%

Naman Ojha 1%

Quinton de Kock 1%

Yusuf Pathan 1%

Karun Nair 1%

Ashok Dinda 1%

Ross Taylor 1%


BRANDS OF IPL7 Know who is buzziest!!

Overall Sponsors Buzz

• Out of 111 total Sponsor Brands only 18 are getting mentioned

• Pepsi got the highest response in all Brands

18

93

All Brands Mentioned

Not Mentioned


Sponsors Brand Mentioned

Low Only 1 Time

• Jaipur Cricket Private Ltd

• Coca Cola

• USHA

• Star Sports.com

• Jet Airways

Medium 2 or 3 Times

• Amity University

• Idea

• Kingfisher

• BBM

• Spice Jet

• ACC

• Royal Challenge

• Red Fm 93.5

• Nokia

High Between 30-4

Times

• Pepsi

• Sony

• Vodafone

• Aircel

• Times Internet


IPL Event Brand Buzz

• Out of total 8 Brands Pepsi got the highest Buzz

• Wherein Brands like McDowell's, Sony Max & Yes Bank not mentioned anywhere

Mentioned Not Mentioned

Pepsi Star Sports.com McDowell's

Sony Times Internet

Yes Bank

Vodafone

5

2

IPL Event Sponsors Mentioned

Not Mentioned


Chennai Super Kings Brand Buzz

• Out of 18 Sponsors only 3 Brands created buzz for CSK

• Brands like 7UP,Reebok,Cognetix etc… are not getting any mentions


Aircel 7UP Gulf Oil Reebok

Amity University Cognetix Hello 106.4 FM Switcher Swiss

concept

Pepsi

Coromandel Infotech India Ltd Ingene The India Cement Ltd

Coromandel King Superior Cement

Orbit Cables UST Global

Daily Tanthi Orient Electric VGN Builders

3

15

Chennai Super Kings

Mentioned

Not Mentioned


Delhi Daredevils Brand Buzz

• Idea is the only created Buzz for Delhi Daredevils

• Rest all other Brands have not got even single mention

1

4

Delhi Daredevils

Mentioned

Not Mentioned


Idea

Fever 104 FM

Manyavar

McDowell's No 1

UNICEF


Kolkatta Knight Riders Brand Buzz

• Nokia is the only created Buzz for KKR

• Comparing to last season there year KKR having less sponsors

1

4

Kolkatta Knight Riders Mentioned

Not Mentioned


Nokia

Emta

Manyvar

Royal Stag

SEIKO


Mumbai Indians Brand Buzz

3

18

Mumbai Indians

Mentioned

Not Mentioned


BBM 8848 Sports DDB Kingfisher Premium

Coca Cola Adidas Dheeraj Constructions LR olive Oil

Jet Airways Air India DHFL Radio City 91.1 FM

Bajaj Allianz Disney Royal Stag

Bookmyshow Etihad Airways Videocon

Bridgestone India Pvt. Ltd Fever 104 FM Videocon D2H

• Brands like BBM,Coco Cola & Jet airways created Buzz for MI

• There are many big Brands sponsored MI but not getting any mentions

• Etihad & Jet Airways are new entries for MI as a Sponsors but Etihad is not getting any media mentions


Kings XI Punjab Brand Buzz

1

21

Kings XI

Punjab Mentioned

Not Mentioned


ACC

92.7 Big FM Noida International

University Meshi Creations Pvt. Ltd.

Arise Invertors & Batteries Pavillion Sport Mountain Dew

Body Balance Petronas Myheroes.co.in

Book My show.com Punjab Kesari Hindustan times

Kabirz Lebanese fast food restaurant

QUOVUS Bagpacks Raindrops Basmati Rice

Kingfisher Premium Ralco Tyers Lux Cozy

RALSON Tyers McDowells No.1 TK Sports

• There are plenty of sponsors for KXIP but only ACC Brand created Buzz

• Rest all Brands are not mentioned anywhere


Royal Challengers Bangalore Brand Buzz

• There are plenty of sponsors for RCB but only Royal Challenge Brand created Buzz


1

11

Royal Challengers Bangalore

Mentioned

Not Mentioned


Royal Challenge

7UP Manipal Hospitals

DNA Networks Reebok

Kingfisher Premium Signature

liveinstyle.com Ticketgenie.in

Mallya Hospital TK Sports Wear

UB Group United Spirits


Rajasthan Royals Brand Buzz

• Rajasthan Royals having less sponsors out of that Jaipur Cricket club & Kingfisher created Buzz


2

4

Rajasthan Royals

Mentioned

Not Mentioned


Jaipur Cricket Private Ltd ICE KOOH Sports

Kingfisher Tata Consultancy Services Mountain Dew


Sunrisers Hyderabad Brand Buzz

• Red Fm 93.5 & Spice jet created Buzz for Sunrisers Hyderabad

• Brands like 7UP,Puma,Live In etc…not getting any mentions


Red Fm 93.5

7UP McDowell's No 1

Garnier Men Puma

Kingfisher Premium RN Club

SpiceJet

Live In Sheltrex Technology

Make My Trip Volvo

Manyvar

2

11

Sunrisers Hyderabad

Mentioned

Not Mentioned


Sponsoring Brands Not Mentioned With Respect To IPL

Yes Bank The India Cement Ltd 7UP Petronas Volvo

McDowell's Gulf Oil TK Sports Wear Myheroes.co.in Garnier Men

fever 104 FM VGN Builders Signature QUOVUS Bagpacks 7Up

Etihad Airways Coromandel King Superior Cement DNA Networks Ralco Tyers McDowell's No 1

Bajaj Allianz Reebok Manipal Hospitals TK Sports Manyavar

Dheeraj Constructions Coromandel Infotech India Ltd Ticketgenie.in RALSON Tyers Fever 104 FM

Bridgestone India Pvt. Ltd Cognetix Lux Cozy Body Balance UNICEF

DHFL UST Global Arise Invertors & Batteries Tata Consultancy Services Manyvar

Kingfisher Premium Orient Electric Raindrops Basmati Rice Mountain Dew SEIKO

Royal Stag Orbit Cables Kabirz Lebanese fast food restaurant KOOH Sports Emta

Adidas 7UP Noida International University ICE Royal Stag

Radio City 91.1 FM Daily Tanthi McDowells No.1 McDowell's No 1

Fever 104 FM Hello 106.4 FM Kingfisher Premium Kingfisher Premium

LR olive Oil Switcher Swiss concept Pavillion Sport Puma

Videocon Ingene Punjab Kesari RN Club

Disney UB Group United Spirits Mountain Dew Manyvar

Air India Kingfisher Premium 92.7 Big FM Sheltrex Technology

DDB Reebok Meshi Creations Pvt. Ltd. Live In

8848 Sports liveinstyle.com Book My show.com Make My Trip

Bookmyshow Mallya Hospital Hindustan times Puma


ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!

Celebrities

0%

5%

10%

15%

20%

25%

Shahrukh Khan Gauri Khan Preity Zinta Juhi Chawla Mukesh Ambani

Katrina Kaif Priyanka Chopra

Nita Ambani Shilpa Shetty


Shahrukh Khan received highest no of

mentions from Indian express

0%

5%

10%

15%

20%

25%

30%

35%

Indian Express Bollywood Life The National Khaleej Times Daily News & Analysis

Times of India ABP News International Business Times,

India Edition

Sources Mentioning Shahrukh Khan


Sources Mentioning Top 5 Celebrities

30%

10%

10% 10%

10%

10%

10%

10%

Shahrukh Khan

Indian Express

Bollywood Life

The National

Khaleej Times


Times of India

ABP News

International Business Times

25%

25% 25%

25%

Juhi Chawla

Times of India

The National

Daily Bhaskar

Indian Express

12%

12%

12%

12% 13%

13%

13%

13%

Gauri Khan

Zee News

Other Web

Oneindia Entertainment

gulfnews.com

Sahara Samay

Indian Express

Apun Ka Choice

Indiatimes.com


Sources Mentioning Top 5 Celebrities 2

25%

25% 12%

12%

13%

13%

Preity Zinta

NDTV

gulfnews.com

Zee News

Other Web

Bollywood Mantra

Financial Express 25%

25% 25%

25%

Mukesh Ambani

South Asian Link

Free Press Journal

Bangalore Mirror

Financial Express


WEEK ON WEEK IPL Know who is buzziest!!

Weekly Top Buzzes


Source

Week 1 Overall

Week 2

Cricket Country

Cricket Country

Cricket Country

Celebrity

Week 1 Overall

Week 2

Guari Khan

Shahrukh Khan

Preity Zinta

Franchise

Week 1 Overall

Week 2

KKR

KKR

KKR

Media

Week 1 Overall

Week 2

The Hindu

The Hindu

The Hindu

Brand

Week 1 Overall

Week 2

Pepsi

Pepsi

Pepsi

Player

Week 1 Overall

Week 2

Kevin Pieterson

Kevin Pieterson

Glenn Maxwell

Top 5 weekly Buzzes

Sources

Week1 Week2 Overall

Cricket Country Cricket Country Cricket Country

Indian Express Indian Express Indian Express

gulfnews.com Zee News gulfnews.com

IBNLive IPLT20.com IPLT20.com

IPLT20.com gulfnews.com IBNLive

Players

Week1 Week2 Overall

Kevin Pietersen Glenn Maxwell Kevin Pietersen

MS Dhoni Shikhar Dhawan Glenn Maxwell

Shane Watson David Miller MS Dhoni

Virat Kohli AB de Villiers AB de Villiers

AB de Villiers Kevin Pietersen David Miller

Franchise

Week1 Week2 Overall

Kolkata Knight Riders Kolkata Knight Riders Kolkata Knight Riders

Delhi Daredevils Mumbai Indians Delhi Daredevils

Chennai Super Kings Delhi Daredevils Rajasthan Royals

Rajasthan Royals Rajasthan Royals Chennai Super Kings

Kings XI Punjab Chennai Super Kings Mumbai Indians

Brand

Week1 Week2 Overall

Pepsi Pepsi Pepsi

Sony Sony Sony

Vodafone Vodafone Vodafone

Sony SIX Aircel Aircel

Idea Times Internet Sony SIX

Celebrity

Week1 Week2 Overall

Gauri Khan Preity Zinta Shahrukh Khan

Shahrukh Khan Mukesh Ambani Gauri Khan

Preity Zinta Shahrukh Khan Preity Zinta

Katrina Kaif Juhi Chawla Juhi Chawla

Juhi Chawla Priyanka Chopra Mukesh Ambani


BUZZ..!! Know who has created the

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.

BuzzAngles

BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR

Blogs

Social Media

The report will focus only on the Brands visibility, the way it is perceived in this Digital Space

To know about BuzzAngle Platform Click Here

http://www.slideshare.net/thereforeindia/buzzangles

Get more updates

Get to know more about IPL and other Brands in IPL

+91-804538-20-20

www.thereforeindia.com

[email protected]

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About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Dr. Anar Rupji Chief Information Officer /Co-Founder

Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research

His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.

During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.

This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.

Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.

Email: [email protected]

Dayanidhi M. VP Operations /Co-Founder

An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.

Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.

Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.


Vivek Kapoor Chief Operating Officer

As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity.


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Disclaimer

Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

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Ipl 7 game of brands Week 3