MEDIA MEDIA PACKPACK

CONTENT

• Editorial Innovation & Brand Strategy

• Telegraph.co.uk: The Statistics

• Reaching Our Audience

• Display Rate Card

• Contacts

EDITORIAL INNOVATION & BRAND STRATEGY

A UNIQUE MULTIMEDIA EDITORIAL TEAM

Fully integrated, multimedia journalism at work

RECORD OF INNOVATION• 1855 (day after launch) - Saturday afternoon

special edition for Lord Raglan’s death in the Crimea

• 1881 - pioneers artist’s impressions to catch Lefroy, the Railway Murderer

• 1925 - 1st British newspaper to publish a daily crossword

• 1994 - 1st British paper to launch on the Internet

• 2005 - 1st British paper with a daily podcast

• 2006 – 1st European paper with a fully integrated multi-media editorial team

BRAND STRATEGY

One brand - available whenever, wherever and however our customers

need us

PUTTING ONLINE AT THE HEART

EXAMPLE: 10th August 2006 – ‘Liquid bomb scare’• Alerts: Two SMS alerts and three Blackberry alerts,

stripping down the news to the essential.

• Breaking news: Starting with the first version of the breaking news story on Telegraph.co.uk at 6:30 am this morning, and building up into a package of seven stories that included reporting from Heathrow, Gatwick, City Airport, not to mention our story on the ease with which terrorists can make a “liquid bomb”

• Timelines: Both of the events today and the five years of terror starting on 9/11.

• Audiovisual: Audio commentary from David Millward at Heathrow, John Steele, Alistair Osborne; video footage from Gatwick, and a picture gallery from the chaotic scenes at airports across the UK.

• Click & Carry: A four-page newspaper by 4pm, using the best Telegraph content published on our website.

• Interactive: A Your View debate on whether readers are less likely to fly, which elicited more than 100 written comments; an opinion poll on the same subject.

• Factfile: A page on the website that collated all of the above.

TELEGRAPH AUDIO

Please click to listen to the Stuart Rose interview

BREAKING NEWS

Please click to listen to a World Cup 2006 Pubcast

ENTERTAINMENT

TELEGRAPH AUDIO SLIDESHOW

Please click on image to experience this audio slideshow

TELEGRAPH TV

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TELEGRAPH BLOGS

120,000 people each month visit our blogging pages

MULTIMEDIA FORMAT: Telegraphpm

• Downloadable multimedia paper

• Published every weekday at 4pm with the latest news, sport and business headlines

• Read on screen or print

THE STATISTICS

6.3 millionUnique Users

62.3millionPage Impressions

Source: HBX Analytics November 2006

315,000Unique Users

Page Impressions

9.4 million

We qualified for a Hitwise #1 Award for the quarter ending September 2006, ranked No. 1 by visits in the News and Media - Print category against other UK websites

Broadsheet Traditionalists

2.26mRely on paper to keep informed.

Loyal. Pay for quality, real, British.

Sport & Spend 1.51mOnline, pleasure-seekers, live fortoday, ambitious. Headline news and sports key drivers.

Good Housekeepers1.07m

Lighter read; time pressured. Family & friends a priority. News,

ents & travel.

Wealthy Achievers

1.10Online, successful, serious, informed.

News & personal finance

key driversModern

Metropolitans

0.9mOnline, politically astute,

open minded, tech savvy. News & views, science/tech,

price, personal finance.

WeekendFamilies 0.53m

Family wellbeing, time & money are important. News, lifestyle & sports key drivers.

News & SportOn The Go1.35mHungry for info & opinion through paper/ web. News & sports key drivers.

PEOPLE

Source: TGI Net Wave 12 April 2005 – March 2006 Visited TCUK in the last four weeks (net); NRS July 2005 – June 2006 4 insertions DTL M-F, Sat, STL

Total Monthly Pool: 7.9 million

Sport and Spend (1.51m)

Modern Metropolitans (0.90m)

Wealthy Achievers (1.10m)

Online: 3.5m

Average Age 44 .5

Average age 47.5Average Age 41.7

PEOPLE

Source: TGI Net Wave 12 April 2005 – March 2006 Visited TCUK in the last four weeks (net); NRS July 2005 – June 2006 4 insertions DTL M-F, Sat, STL

Broadsheet Traditionalists (2.26m)

Good Housekeepers (1.07m)

On The Go (1.35m)

Weekend Families (0.53m)

Print: 5.2m

810K

REACHING OUR AUDIENCE

MULTIMEDIA OPPORTUNITIES

EXCITING NEW SUB-CHANNELS

Please click to enter the ultratravel channel

EDITORIAL LED FEATURES

Example: Sponsorship of The Telegraph Guide to Digital, Computers & Laptops

ADVOCACY & USER INITIATED CONTENT

MULTIMEDIA MICROSITES

EMAIL BULLETINS

• Daily, Weekly, Bi-Weekly or Monthly contact with subscribers

• Across all main sections: Arts, Business, Fashion, Sport, Motoring, News, Personal Finance, Travel etc

1Visitors frequently visit the

pages on Telegraph

People qualify themselves by their actions (where

they go) and who they are

3

Campaigns are delivered to visitors who have shown

themselves to be interested…

…resulting in an improved connection with people that are more likely to engage

with the brands

ENGAGING USERS THROUGH BEHAVIOURAL TARGETING

2Telegraph and Revenue Science build Behaviour Segments to reach their

target audience

3 ways to target:- by category

- by Content (keywords) - by IP Address (domain name, SIC, FTSE 350…)

STANDARD DISPLAY ADVERTISING FORMATS• Banner Formats

• Expand

• Video

• Enhanced

• Skyscraper Formats

• Expand

• Video

• Enhanced

• MPU Formats

• Interactive Video

• Enhanced Interactive

• VIdeo

• Overlay Formats

• Video

• Interactive

• Banner to Overlay

• Overlay to Skyscraper/MPU

• Transition Formats

• Transition

• Video Transition

• Variations on Formats

• Full screen overlay

• Overlay to Sky to Banner to Overlay

• Expand from multiple placements

• Roadblock

NEW: HALF PAGE ADS

your ad

here!

DISPLAY RATE CARDBanner Skyscraper MPU Overlay Button

Dimensions

468x60

160x600

or120x600 300x250 N/A 120x60

Max File Size GIF/Flash 12k 15k 15k 30k 5k

Run of Site £cpm £20 £25 £28 £35 £12

Behavioural Targeting by Content or Category £cpm

£22 £27 £30 £37 £14

Premium Channels £cpm

£25 £30 £35 £40 £15

• Video formats: +15% on above rates if frequency capped

• Expandable formats: +10% on above rates

• Behavioural Targeting by IP Address: price on application

• Rich Media: price on application

CONTACTS

Online Sales Team (London) 020 7931 3222

Ellie Blankson ext. 3231

Dylan Robinson ext. 3229

Nadia Choudhury ext. 3239

Candice Driver ext. 3228

Louise McDowell ext. 3235

Online Sales (Manchester)

David Hill 0161 876 8000

Head of Online Sales Gary Cole 020 7931 3230

Online Sales Manager Rumbi Pfende 020 7931 3234