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Video Production 101
Today’s technology
• Phone• Still camera• Video camera• Voice recorder• Music playback• Web browser• Instant messaging• And even more
If we carried the same technology when we were young…
1971…the Promise
2016…the Reality
We can use media to reach people where they live
Using original media productions for…• Training/instructional videos• Sharing information• Project based learning• Student productions• Everyone has a story
Many different platforms for shooting, editing & delivering video
Shooting: Flip camera, iPad, iPhone, Android phone, removable memory camcorder, DSLR
Editing: iMovie, Movie Maker, Adobe Premiere Elements, FCP
Delivery: Online, DVD, USB drive
Common denominators?
Planning before you shoot
Shooting techniques
Editing techniques
Delivery devices, both physical and in the cloud
Workflow
Planningto
Shootingto
Editingto
Delivery
Two kinds of projects
Recording an event
Scripted video
Two kinds of projects
Recording an event (live shoot)
1. You have one chance to capture what happens2. No retakes3. No control over the event if a phone rings or a baby cries4. You point and shoot and hope for the best
Two kinds of projects
Scripted video
1. You have control. 2. You plan it, script it, shoot it, edit it3. Do retakes if needed. 4. Shoot out of order if needed.5. Give direction to talent if needed6. Use teleprompter if needed
(cueprompter.com)
Two kinds of projects
Planning is essential for both!
1. The finished product is determined by your planning. Do not “shoot first and ask questions later”
2. Is video the best way to share this information?
3. What pictures & sound will tell your story?
Planning for a live shoot1. What is the event? 2. How long is the event?3. Where should you place the camera?
Get closer4. Charge the batteries5. Clear the memory card6. Find a tripod7. Watch the lighting8. Frame the shot. Rule of thirds
Planning for a scripted shoot1. What is the video about? 2. Three things you want audience to
remember?3. Who is target audience?4. How will you tell your story?5. When is it due?6. How much will it cost?7. Deadline and budget determine how
complex the project will be.8. Write a script
1. What is the video about? 2. Three things you want audience to
remember?3. Who is target audience?4. How will you tell your story?5. When is it due?6. How much will it cost?7. Deadline and budget determine how
complex the project will be.8. Write a script
Composition - Rule of thirdsTic-Tac-Toe
• 1/3 of the frame should be above the eyes.
• 1/3 of the frame should be face and shoulders.
• 1/3 of the frame should be lower torso.
Composition - Rule of thirds
• 1/3 of the frame should be above the eyes.
• 1/3 of the frame should be face and shoulders.
• 1/3 of the frame should be lower torso.
Composition - Rule of thirds
• 1/3 of the frame should be above the eyes.
• 1/3 of the frame should be face and shoulders.
• 1/3 of the frame should be lower torso.
Pre & Post Roll
1. Start shooting early2. Stop shooting a few seconds after
the event ends3. And by the way, shoot horizontal
(landscape) and not vertical (portrait)
Vertical Video Syndrome
Vertical Video Syndrome
Tripods
Tabletop tripod
Manfrotto 294 Tripod with 128 RC Fluid Head
Microphones
Blue Yeti USB mic Shure Lav mic
RODE VideoMic
Cameras
Smartphone
iPad (with Makayama iPad mount kit)
JVC HM-150U
Editing Software
For WindowsFor Mac
Teleprompter
www.cueprompter.com
Teleprompter
Gear
Forget about expensive gear and “bigger is better.”
Instead, focus on telling a story, getting your shots, composition, and being unique.
DIY Smartphone Stands
DIY Smartphone Stands
Workflow
Camerato
Video Editorto
Delivery Device
What can you do in editing?Put several clips together
Trim footage off beginning and end of clips
Add transitions
Add titles
Turn volume up or down
Multiple video and audio tracks
What CAN’T you do in editing?
Fix out of focus shot
Fix bad lighting
Remove camera motion
Remove background noise
To make a good finished video, start with good raw footage
DEMO
Workflow
Camerato
Video Editorto
Delivery Device
Not planning for a way to deliver your project is like…
Where will you deliver it?
Your Blog
YouTube
Dropbox account (2 GB)
Google account (15 GB)
PLAEA-TVhttps://aea8.eduvision.tv
This PowerPoint is on my blog “From The Video Suite”
http://videosuite.blogspot.comTwitter: EdZimmerle
Contact info:
• Ed Zimmerle• Pocahontas Prairie Lakes AEA office• [email protected]• http://videosuite.blogspot.com/
