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Video Production 101 at BlogHer '13
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Video Production 101
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Video Production 101
JULIE YAMAMOTO, CMD, @JulieY
STACY JILL CALVERT, StacyJillCalvert.com, @StacyJill
INSTRUCTORS
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
The Shot List Today
• Pre-Production• Production• Post Production• Q & A
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Pre-Production
• Concept• Storyboard• Content
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Pre-Production - Concept
• Types of Videos• Introduce yourself• Interview with someone• Product review• Process video • Demo a recipe, a craft or tech
• Event
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Pre-Production - Storyboard
• Think simple: beginning, middle and end.
• Example: Lowe’s spring campaign
https://vine.co/v/bPH2WPpnA7r https://vine.co/v/bU61aqq2YOp
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Pre-Production - Storyboard
visual
dialogue/set instructions
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Pre-Production – Thoughts About Content
• How-Tos• Keep it short• Trailer• Personal release forms• Promotional release forms
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Production Values – What Equipment Should I Use?
• Flip / Smart Phone• http://www.youtube.com/watch?v=3T2AYOqFxUU
• Consumer HD camera• https://vimeo.com/42136168
• DSLR• http://www.youtube.com/watch?v=A-gEt8aHqs8
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Production – Tips for Filming
• How to shoot• Tripod• Lighting• 1/3 rule• Eyelines
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Production – Tips for Filming
• Primary interview• Pre-Roll• Shoot more than 10 seconds• Plan for b-roll – shoot 2x as much
b-roll
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Production – Audio
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Production – Tips for Audio
• Use external microphones• Tip – eliminate sounds
• (turn off fridge, air conditioning)
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Post-Production – First Steps
• Backup, Backup, Backup• Flash drive• External hard drive• Online backup (Google Drive/Dropbox)
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Post-Production – Workflow
View videos on desktop Log your videos Import videos
Use storyboard/outline to organize clips
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Post-Production – Workflow
Edit footage Adjust color Adjust audioInsert
additional audio
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Resources
• Lynda.com• Local pro rental shop• Local universities/community colleges• Youtube.com for demos
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Your Next Steps – Video Assignments
What story do you want to tell?
• Lifestyle blogger – My workspace• Family blogger – A story about the time my child . . .• Technology blogger – What’s in my bag
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Your Next Steps – Video Assignments
Everyone:• Why do you blog? WhyWeBlogProject.com• Most surprising tradeshow activity at BlogHer + b-roll of the
tradeshow floor• Interview your roommates
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Show Us Your Stuff!
• Use the hashtag, #BHVideo101 to keep the conversation going!
#BH13Video101INTERNET SSID: BlogHer | No Password
Required
Video Production 101
JULIE YAMAMOTO, CMD, @JulieY
STACY JILL CALVERT, StacyJillCalvert.com, @StacyJill
INSTRUCTORS
“BlogHer is a snake meal of
ideas in a wonton wrapper of
love. Afterwards you need a 2-
day nap, then it nourishes you
for a year.”– @debontherocks
