Video Production 101 at BlogHer '13

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Video Production 101 at BlogHer '13

Text of Video Production 101 at BlogHer '13

  • 1.Video Production 101

2. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Video Production 101 JULIE YAMAMOTO, CMD, @JulieY STACY JILL CALVERT, StacyJillCalvert.com, @StacyJill INSTRUCTORS 3. #BH13Video101 INTERNET SSID: BlogHer | No Password Required The Shot List Today Pre-Production Production Post Production Q & A 4. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Pre-Production Concept Storyboard Content 5. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Pre-Production - Concept Types of Videos Introduce yourself Interview with someone Product review Process video Demo a recipe, a craft or tech Event 6. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Pre-Production - Storyboard Think simple: beginning, middle and end. Example: Lowes spring campaign https://vine.co/v/bPH2WPpnA7r https://vine.co/v/bU61aqq2YOp 7. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Pre-Production - Storyboard visual dialogue/set instructions 8. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Pre-Production Thoughts About Content How-Tos Keep it short Trailer Personal release forms Promotional release forms 9. #BH13Video101 INTERNET SSID: BlogHer | No Password Required 10. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Production Values What Equipment Should I Use? Flip / Smart Phone http://www.youtube.com/watch?v=3T2AYOqFxUU Consumer HD camera https://vimeo.com/42136168 DSLR http://www.youtube.com/watch?v=A-gEt8aHqs8 11. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Production Tips for Filming How to shoot Tripod Lighting 1/3 rule Eyelines 12. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Production Tips for Filming Primary interview Pre-Roll Shoot more than 10 seconds Plan for b-roll shoot 2x as much b-roll 13. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Production Audio 14. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Production Tips for Audio Use external microphones Tip eliminate sounds (turn off fridge, air conditioning) 15. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Post-Production First Steps Backup, Backup, Backup Flash drive External hard drive Online backup (Google Drive/Dropbox) 16. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Post-Production Workflow View videos on desktop Log your videos Import videos Use storyboard/outline to organize clips 17. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Post-Production Workflow Edit footage Adjust color Adjust audio Insert additional audio 18. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Resources Lynda.com Local pro rental shop Local universities/community colleges Youtube.com for demos 19. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Your Next Steps Video Assignments What story do you want to tell? Lifestyle blogger My workspace Family blogger A story about the time my child . . . Technology blogger Whats in my bag 20. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Your Next Steps Video Assignments Everyone: Why do you blog? WhyWeBlogProject.com Most surprising tradeshow activity at BlogHer + b-roll of the tradeshow floor Interview your roommates 21. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Show Us Your Stuff! Use the hashtag, #BHVideo101 to keep the conversation going! 22. #BH13Video101 INTERNET SSID: BlogHer | No Password Required Video Production 101 JULIE YAMAMOTO, CMD, @JulieY STACY JILL CALVERT, StacyJillCalvert.com, @StacyJill INSTRUCTORS 23. BlogHer is a snake meal of ideas in a wonton wrapper of love. Afterwards you need a 2- day nap, then it nourishes you for a year. @debontherocks