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The Subject is Video Marketing and the value of You Tube as a platform for video.
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1
Video Marketing 101
OR HOW I LEARNED TO LOVE YOUTUBE…….
Audit Visuals
2Marketing
The process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Capturing marketing insights
Connecting with customers
Building strong brands
Delivering and communicating value
Creating long-term growth
And developing marketing strategies and plans
like Humm?
How? Why?Me? #?&
3Video Marketing
Quite simply video marketing is incorporating videos into your marketing campaigns whether to promote your company, product or service.
Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts.
4Enhancements > Expectations
Basic Service/Product
Expectations
5Enhancements > Expectations
Basic Service/Product
Enhancements
Expectations
6Enhancements > Expectations
Basic Service/Product
Expectations
Expectations
Enhancements
7Enhancements > Expectations
Basic Service/Product
Expectations
Expectations
Expectations
Enhancements
Time
Competition
8Video Marketing Background
YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. Prior to PayPal, Hurley studied design at Indiana University of Pennsylvania. Chen and Karim studied computer science together at the University of Illinois at Urbana-Champaign. YouTube's early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California.
9Video Marketing Background
Today the top 100 Global Brands have over 1,272 YouTube channels with 150,240 videos that attract over 4.7 Billion views.
The top 100 Brands publish over 7,000 videos a month. Last year alone Disney produced 1,177,939,526 views, exceeding Google at 986,350,372 views.
Why so many views? Human beings have a need to learn and be entertained. Just that simple.
2011 2012 20130
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Google Stock
10Why Use YouTube Video in a Marketing Strategy?
Video in and of itself won’t replace websites, direct mail, print advertising, or tradeshows. But it’s an effective way to generate interest and enhance these other media channels to make them more effective. Video can help your marketing online in these four primary areas:
Behavioral Analytics
Conversion
Efficiency
Search Engine Optimization (SEO)
11Strategies in Video Marketing
Blogging
E-Mail List
Pay per View
Target Involvement
Social Media Marketing
12What is Success? (Measurements)
Number of new prospects
Demographics Statistics
Geographical Statistics
Time Spent Watching Video
Hours Saved in Telling Your Story
13Video Marketing Tactics
Target Commercials
Educate Your Buyer/Seller
Create Content for your Marketing Strategies
Strange but True: Team Building.
14All You Need to Do
Choose your Target Market
Create a message
Create a Compelling Concept
Create a budget
Draft a script/storyboard
Check for legal issues
Select your cast and crew
Select props
Select a location
Shoot the video
Edit the video
Select tracks and graphics
Broadcast video
Measure the success
15Or Not
Find a production company that has been down this road. Independents that work with small business and professionals = $
Small production companies that work with mid-sized organizations = $$$
Large production houses that work with organizations and networks = $$$$$$
16Integrating Video into your Marketing Plan
First the Pain Your product/service is confusing
Sales Redundancy
Sales Inconsistency
New product/service
New concept to the market
17Integrating Video into your Marketing Plan
Value Points for Video Showing your inventory and/or facility
Show your competitive advantage
Show the price-value relationship
Build Credibility
Build Trust
18Integrating Video into your Marketing Plan
The Plan Your Website
Snail Mail
Social Media
Events
Trade Shows
Seminars/Webinars
Print Advertising
19Integrating Video into your Marketing Plan
Types of Video Testimonials Meaningful
Educational/Informational
Entertainment
“Edutainment”
20The Launch
Where to use Video on your Website Web content
Product pages
Testimonials
Case Studies
Blogs
Frequently Asked Questions
Learning Centers
About Us pages
21The Launch
Hosting Video on YouTube http://www.youtube.com/channel/UC_Of4jDnIZyIyZkkYMPjTtw
22The Launch
Create Visibility with Social Media Blogs
Industry newsletters and news websites
Online forums and communities in your market
Google+
YouTube
23Expectations
What to Measure with YouTube Define your business goals
Attract a large number of video views
Reach many unique viewers
Reach your market target
Reach a larger social media market
Produce sales
24Expectations
Creating Reports YouTube Analytics
Tracking viewer numbers
Examining Traffic Sources
Analyzing user behavior
What’s the “impact”?
25Summary
Marketing can be challenging, especially for a smaller business with limited capital. Learn the ropes and get used to seeing yourself on the small screen; you could become the spokesperson for a very successful company! Keep these tips in mind, get creative in your approach and have fun with it! YouTube is one of the top 2 searched sites by Google in the world.
Many web visitors would choose to watch a quick video rather than read the content.
Video can increase lead generation.
Video can increase conversion through testimonials and other resources.
Video tutorials can help save money on the cost of customer service staff.
Blogging video increases content being indexed in Google.
Video increases brand awareness
26Thank You…….
