MARKETING

SMALL BUSINESS AND ENTREPRENEURSHIP

MARKETING DEFINED"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.“

Advertising Sales

Promotion Placement

ASK YOURSELF QUESTIONS What is my business about

Who am I trying to reach

Is there a need/demand? Can I create the need/demand

RESEARCH! RESEARCH! RESEARCH!

Who?What?When?Where?Why? How?

SKILLS Persuade me

Creative? Artistic?

Qualities?

Risk takerSmart risks

Be outrageousThe creativity is completely up to you

TOOLS/SOURCES How can I do this in the most cost

effective way… What resources do I have readily

available Media Channels?

World Wide Web, radio, TV, print

GUERILLA MARKETING

unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets.

FOUNDATION OF GUERRILLA MARKETING

For the small business owner/entrepreneur

Time, Energy, and Imagination. New Relationships Referrals Competition vs. Cooperation Use current technology as a tool to

empower your business.

INTERNET SOURCES Your own website Competitors website Blogging Creating lists

Email/mailing lists Learn Design programs

To make fliers, business cards, websites

BLOGGING weB-Log Keeps communication

channels open between you and your client/customer

You can find many Blogging site that you can register for FREE

…

NETWORKING Social Networking site

MyspaceFacebookAlso look for professional websites

Linked-In

Major form of WOM Word-Of-Mouth marketing

Giving people something to talk about, specifically YOUR business

PUTTING IT ALL TOGETHER Know your product and target audience Know how to reach them Look for your resources Guerilla/Grassroot marketing Network, network, network Look for the next big thing Take risks Be creative SOLD!

IDEAS? How can we apply everything to…

Retail

Wholesale

Music/Entertainment?