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Small Biz U
Using LinkedIn as a Business Professional
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A Little LinkedIn Humor
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All Social Media are Inert
❖ It is Social Media Networking !
❖ Networking is the action of connecting with people!
❖ LinkedIn is for professional networking
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LinkedIn: The Business to Business Platform
❖ Largest global professional network: !
❖ 332M people are LI members!
❖ Average CEO has 930 connections!
❖ 41% of millionaires use LI !
❖ Community of professionals!
❖ Place for career development!
❖ Forum for industry discussions
“LinkedIn is the place – particularly if you are a small company – where you can go establish yourself as an expert in your space.”!
- Shane Vaughan, President of Ecommerce at Agri Beef Co.
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LinkedIn ≠ Facebook5
Who’s using LinkedIn?
❖ Used in over 200 countries and territories—-it’s global!!
❖ 56% male, 44% female!
❖ Most often college educated!
❖ Predominantly small companies*According to LinkedIn
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How are people using LinkedIn?
❖ Social networking!
❖ Job searching!
❖ Job listing!
❖ Industry networking !
❖ Finding experts!
❖ Diversify contact list!
❖ Get business intelligence
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Do you have a personal LinkedIn profile?
❖ Position yourself as a leader in your industry!
❖ Fill out your summary using key words!
❖ Take advantage of Google search results!
❖ Potential employers, clients, business partners will be Google searching your name, an optimized LinkedIn profile will help them find you!
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Create a company page
❖ Helps people learn about your business!
❖ Confirms your branding messages!
❖ Shares job opportunities!
❖ Builds a community of followers!
❖ Opens avenues for engagement & communication
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Your company page
❖ Attract followers!
❖ Create more exposure to your business, product, service!
❖ Free, credible social media marketing avenue!
❖ Followers elect to follow your company news!
❖ Engage your audience!
❖ Gather company recommendations (?)
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How to create a company page
❖ Move your cursor over “Interests” at the top of your homepage and select “Companies.”!
❖ Click “Create” in the Create a Company Page box on the right.!
❖ Enter your company's official name and your work email address.!
❖ Click “Continue” and enter your company information.
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Find highly targeted customers and connections
❖ Ask to connect!
❖ Request, give recommendations!
❖ Add your contact info!
❖ Discover industry groups!
❖ Engage using Q&A through LinkedIn Groups or status updates
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Stay on customers’ radars
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❖ Create a regular publishing schedule!
❖ Post original content!
❖ Share an update, upload a photo, answer a question!
❖ Connections > Keep in Touch!
❖ Celebrate work anniversaries
Original vs. sponsored updates
❖ “Content is King” when it comes to good Google rankings. !
❖ Original content: Write your own, unique, not paid for or republished content.!
❖ Sponsored updates: When you pay to boost your post. Create new campaign, sponsor an update. Publish relevant content straight to the LinkedIn feed of any member on the site, not just your Company Page followers.!
❖ Amplify the distribution of your content w/ sponsored.
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Support your employees, contractors❖ Create official Company Page
to which they can link!
❖ Provide recommendations, kudos!
❖ Introduce them to key contacts!
❖ Foster loyalty by providing space where they can share the latest news, happenings and achievements of your company!
❖ Promote trust
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Nicole’s LinkedIn Tips for Success
1. Personalize your connection requests!
2. Claim your custom URL!
3. Join groups, engage!
4. Give recommendations!
5. Add LinkedIn to your Favorites Bar
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LinkedIn Etiquette❖ Send a personalized
welcome message that provides value!
❖ Introduce your connections to each other!
❖ What you give, you will receive…!
❖ And again… personalize connection requests!
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Action Steps!
HOMEWORK! !
IN LESS THAN 5 MINUTES TODAY, MAKE:!
❖ 3 connections!
❖ 2 profile updates!
❖ 1 endorsement
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Tomorrow: Rinse & Repeat
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