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Creating A Professional Brand That People Will Remember Using

Creating a Professional Brand that People will Remember Using LinkedIn

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You've joined LinkedIn... now what? Whether you've actively been using LinkedIn for a while or you've simply put up a profile and have done nothing with it, chances are you can easily do more.Are you using LinkedIn to promote your Professional Brand?What is google returning when people search on your name?Don't keep missing some simple strategies to help you better utilize LinkedIn to create a really professional brand that people will remember.

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Page 1: Creating a Professional Brand that People will Remember Using LinkedIn

Creating A Professional Brand That People Will Remember Using

Page 2: Creating a Professional Brand that People will Remember Using LinkedIn

Who is Marc MillerNorthwestern University

IBM – 22 years

Agere Inc – High Tech Startup

Lucent

AISD – Taught HS Math @ Akins HS

JCAA – Non-Profit Fund Raising

LifeSize – HD Video Startup

Started in 2011

Page 3: Creating a Professional Brand that People will Remember Using LinkedIn

Who is Marc MillerNorthwestern University

IBM – 22 years

Agere Inc – High Tech Startup

Lucent

AISD – Taught HS Math @ Akins HS

JCAA – Non-Profit Fund Raising

LifeSize – HD Video Startup

Started in 2011

Page 4: Creating a Professional Brand that People will Remember Using LinkedIn

Who is Marc MillerNorthwestern University

IBM – 22 years

Agere Inc – High Tech Startup

Lucent

AISD – Taught HS Math @ Akins HS

JCAA – Non-Profit Fund Raising

LifeSize – HD Video Startup

Started in 2011

Page 5: Creating a Professional Brand that People will Remember Using LinkedIn

What is a Brand?

Page 6: Creating a Professional Brand that People will Remember Using LinkedIn
Page 7: Creating a Professional Brand that People will Remember Using LinkedIn
Page 8: Creating a Professional Brand that People will Remember Using LinkedIn

Your Brand

The thoughts and feelings when people hear your name or look

at your photograph?

Page 9: Creating a Professional Brand that People will Remember Using LinkedIn

Your Brand

“Your brand is what people say about you when you’re not in the

room.” Jeff Bezos

Page 10: Creating a Professional Brand that People will Remember Using LinkedIn

What do you check before you meet with a client for the first

time?

Page 11: Creating a Professional Brand that People will Remember Using LinkedIn
Page 12: Creating a Professional Brand that People will Remember Using LinkedIn

Word Cloud Websites

http://www.wordle.net

http://www.tagcrowd.com/

http://careerpivot.com/topics/nia/

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Resources for Keywords

Job Descriptions

Recommendations

Testimonials

Corporate Websites

Page 14: Creating a Professional Brand that People will Remember Using LinkedIn

LinkedIn Picture

Page 15: Creating a Professional Brand that People will Remember Using LinkedIn

LinkedIn Headline

Headline120 Characters

Page 16: Creating a Professional Brand that People will Remember Using LinkedIn

LinkedIn Headline

Headline120 Characters

Page 17: Creating a Professional Brand that People will Remember Using LinkedIn

LinkedIn Summary

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Brand Story

2000 Characters

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Action Items1. Develop a list of words and phrases that brand you

2. Have a picture taken of you that properly brands you

3. Write a LinkedIn Headline that properly brands you

4. Write your brand story

5. Check your public LinkedIn profile

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The Art and Science of Using LinkedIn

http://careerpivot.com/linkedin-workshops/

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Career Pivot ContactTwitter - @CareerPivot

http://www.Facebook.com/CareerPivot

http://www.LinkedIn.com/in/MrMiller

http://CareerPivot.com/

[email protected]