LinkedIn & Your Personal Professional Brand

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Overview of LinkedIn for Certified Public Accountants

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  • 1. LinkedIn & Your Personal-Professional BrandRaleigh, NC

2. For Additional Social Media Coaching, Presentations and Trainingplease visit Mitch Miles and the26.2 Group at the following336.303.0262@mitchmiles - Twitterwww.mitchmiles262.com - WebLinkedIn.com/in/mitchmiles LinkedIngothe262@gmail.com - Web 3. 4. Mitch Miles Social Media TrainingThe 26.2 Group 5. Our Roadmap Develop Your Personal Brand & Profile Personal Branding What Is LinkedIn Why LinkedIn Professional Profile 6. SSSSoooocccciiiiaaaallll MMMMeeeeddddiiiiaaaa iiiinnnn 22220000111133330 0 0 01 0012345 0000000111111222222333333444444555555666666777777888888999999 Hours Minutes Seconds 7. 168 millionemails are sent 8. REMEMBERto take Social Media (LINKEDIN) 1 mile at a time 9. http://www.slideshare.net/gothe262 10. You donut get a 2nd chanceto make a 1st imprezzion 11. 2nd Impressions 12. 1st Impression is online 13. Your social profile isNOTwhat You sayIt is whatSAY! 14. You Need A Google Accountwww.google.com 15. Search EngineGoogle Alerts 16. Example: Google Alert 17. ACTIVITY: Google Yourself 18. WHY 19. IS 20. LinkedIns mission is connectingthe world's professionals to makethem more productive andsuccessful. 21. for BusinessProfessionals. #1Social Networking Site 22. WHY? 23. 2 NEW MEMBERS JOINLINKEDIN EVERY SECOND. 24. 220+ Million Membersin200+ Countries 25. Over 2 MILLION COMPANYPROFILES ON LINKEDIN. 26. DOESWORK 27. 1st Degree personal,immediate network. 2nd Degree connectedto at least one memberof your 1st degree tointroduce you. 3rd Degree connectedto at least one memberof your 2nd degreeconnection. 28. Top Priorities1. Importance of Your Personal Brand2. Complete Your Personal Profile3. Grow Your Personal Network4. Join Industry/Alumni/Professional Groups5. Participate in Groups/Discussions6. Skills & Expertise7. Seek Introductions8. Gather Recommendations 29. Top Priorities1. Importance of Your Personal Brand2. Complete Your Personal Profile3. Grow Your Personal Network4. Join Industry/Alumni/Professional Groups5. Participate in Groups/Discussions6. Skills & Expertise7. Seek Introductions8. Gather Recommendations 30. Personal Brand Defined stimulates a meaningful emotional responsein another person or audience about thequalities or values for which that person stands. What are the emotions he or she evokes? What are the values and qualities that come tomind when you think of that person? 31. The single most important step in buildingan effective Personal Brand is accepting thatwhat you think of yourself is nearly irrelevant:Branding is all about what others think.22 Immutable Laws of BrandingAl and Laura Ries 32. reserving a word or phrase in the mind of another.Steps to determine your Personal Brand1.Identify the emotion you want to evoke in your audience.2.Identify the word or phrase that reflects that emotion you wantothers to associate with you.3.You must consistently engage in intentional behavior thatpromotes and reinforces the word or phrase you have chosen.22 Immutable Laws of BrandingAl and Laura Ries 33. Personal Brand Defined stimulates a meaningful emotional responsein another person or audience about thequalities or values for which that person stands. What are the emotions he or she evokes? What are the values and qualities that come tomind when you think of that person? 34. my ONE word/phraseisENCOURAGE, TO ENCOURAGEAm I Encouraging?Would this Encourage or Discourage?Do I bring a smile or a frown when I am around others?Praising or Putting Down?Is my tone Kind or Mean? 35. 22 Immutable Laws of BrandingAl and Laura RiesPersonal Brand Exercise1.Identify the emotion you want to evoke in your audience.2.Identify the word or phrase that reflects that emotion you wantothers to associate with you.3.You must consistently engage in intentional behavior thatpromotes and reinforces the word or phrase you have chosen. 36. Companies andIndividuals HIRE, workwith others they LikeTrusthave a connection/bond with 37. If Individuals and Companies hireand work with people they like, trustand connect with, keep in mind thefollowing when making an impression onLinkedIn 38. You dont get a second chanceto make a first impression 39. Past = 1st ImpressionToday = 2nd Impression 40. Today = 1st Impression 41. NOTarewhat You Sayits whatSAY ! 42. NOTarewhat You Sayits whatSAY ! 43. Search EngineGoogle Alerts 44. Example: Google Alert 45. 100% Profile 46. Keep your sleeves on No full body shots Show your entire face 47. No AvatarsNo SunglassesAlways Smile! 48. Please NO 49. 100% Profile 50. I help X do Y so that Z. 51. I help individuals and brands toshare their story with specificaudiences so that relationships arebuilt, strategic partnerships arecreated and revenues areincreased. 52. 100% Profile 53. 2 Keys 4 LinkedIn Success1. Keywords, Skills & Expertise2. List (Connections) 54. Whos on YOUR list? 55. Building YOUR List (LinkedInNetwork) Upload Contacts from your emailprovider. Connect with (new/old) colleagues andclassmates. 56. 57. JUSTJUMP IN 58. http://www.slideshare.net/gothe262 59. LIVE 60. For Additional Social Media Coaching,please visit Mitch Miles and the26.2 Group at the following336.303.0262@mitchmiles - Twitterwww.mitchmiles262.com - WebLinkedIn.com/in/mitchmiles LinkedIngothe262@gmail.com - Web 61.