29
Building Your Professional and Personal Brand LinkedIn:

NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

  • View
    318

  • Download
    1

Embed Size (px)

DESCRIPTION

Are you happy with your results on LinkedIn? LinkedIn has quickly earned its reputation as the top B2B social networking destination. The platform offers multiple marketing opportunities, but which tools are right for you and your business? Though this presentation you'll learn why your personal brand matters and how to build your own brand on LinkedIn while building your company brand. The presentation illustrates how LinkedIn’s latest tools can complement your business goals and help you increase your bottom line, grow your connections, and showcase your work. When you view this educational workshop, you'll discover: • The secret sauce to strengthening your personal brand and why it matters • How to leverage paid content ads and sponsored updates • Tips and tricks to optimize your LinkedIn profile and increase visibility • How to monitor and track performance and conversations to deliver ongoing results

Citation preview

Page 1: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

Building Your Professional and Personal BrandLinkedIn:

Page 2: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

2

Overview

Get ready to take your social media marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.

Page 3: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

3

Growing Power of LinkedIn

• LinkedIn has quickly earned its reputation as the top B2B social networking destination

• The site boasts more than 277 million users worldwide

• No. 1 on Forbes’ Fast Tech 25 list of America’s fastest-growing tech companies

• 50% of the Fortune 100 use LinkedIn Marketing Solutions

Sources: Bloomberg.com, LinkedIn.com

Page 4: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

4

LinkedIn Self-Service Advertising

Sponsored updates are company page updates which are promoted by a brand through campaign manager (private dashboard).

Target Audience:• Location (country, state, city)• Company (name, industry, size)• Job (title, function, seniority)• Exclude locations, companies, job titles

Two Payment Models:• Pay-per-click (CPC) • Pay-per-1,000 impressions (CPM)

Minimum Costs:• Minimum daily budget is $10/day• Minimum CPC bid is $2/click• Minimum CPM bid is $2/1,000 impressions• One-time $5 start-up fee

Page 5: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

5

LinkedIn Self-Service Advertising

Page 6: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

6

Sponsored Stories

Source: LinkedIn

Page 7: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

7

Sponsored Stories

Source: LinkedIn

Page 8: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

8

Sponsored Stories

Source: LinkedIn

Page 9: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

9

Sponsored Stories

Source: LinkedIn

Page 10: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

10

Sponsored Stories

Source: LinkedIn

Page 11: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

11

Sponsored Stories

Source: LinkedIn

Page 12: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

12

LinkedIn Marketing Solutions

With LinkedIn Display Advertising, you are assigned a LinkedIn account manager.

Type of Display Ads:• Medium Rectangle• Skyscraper• Text Link• Leaderboard

Target Audience

One Payment Model: CPM

Minimum Spend: A single campaign is $25k or $25k per quarter for a dedicated LinkedIn account manager

Page 13: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

13

LinkedIn Marketing Solutions

With Sponsored InMail, you are alsoassigned a LinkedIn account manager.

How it Works:• Direct to inbox• Notifications• 100% share of voice• Flexible format• Call-to-action button• Company page widgets• Share button• Select target audience

One Payment Model: CPM

Minimum Spend: A single campaign is $25k or $25k per quarter for a dedicated LinkedIn account manager

Page 14: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

14

LinkedIn in a Mobile World

Reinvent. Redefine. Reimagine.

Mobile Stats:• Sees 38% of unique visits from mobile• LinkedIn expects to have its “mobile moment” with 50% visits via mobile • Mobile/desktop users are 2.5 times as active as desktop-only users• 72% of people in US watch or read news via mobile

LinkedIn Multi-App Strategy:• LinkedIn app for all smartphones• New version of iPad app• Revamped its Pulse mobile news app

Source: LinkedIn Webinar

Page 15: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

15

LinkedIn in a Mobile World

Page 16: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

16

Showcase Pages

Page 17: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

17

Showcase Pages

Create a page for aspects of your business with their own messages and audience segments to share with.

How To Get Started:1. Identify business areas to

showcase2. Click the "Edit" menu on your

company page3. Select "Create a Showcase

Page“4. Add imagery, description, URL,

etc.5. Now you are ready to start

sharing your content

Source: LinkedIn

Page 18: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

18

New Company Page Analytics

Page 19: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

19

LinkedIn Profiles

Reasons why you should optimize your LinkedIn profile regularly:

• Millions of members• Today it is assumed you have a LinkedIn

profile• Shows up at the top of Google search• People are searching for you• Packed with invaluable resources• Stay ultra-current• Automatically remain connected• Efficient way to manage your network• Ultimate personal branding platform

• 24/7 representation of your knowledge and achievements

Source: LinkedIn

Page 20: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

20

Secret Sauce to All-Star Status

• Use a professional headshot• Optimize your headline

• Add keywords• Multiple titles

• Sell yourself with visual and written content• Become a LinkedIn influencer

• Take advantage of publishing platform• Showcase your experience, projects, test scores,

certifications, awards, expertise, education, groups, etc.• Describe job positions• Get connected

• Grow your connections (10 Simple Tips to Double your LinkedIn Connections)

Page 21: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

21

Secret Sauce to All-Star Status

Page 22: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

22

LinkedIn Publishing Platform

Source: TechCrunch

Page 23: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

23

Beef Up Your Summary and Experience

Page 24: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

24

Beef Up Your Summary and Experience

Page 25: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

25

Promote Teamwork and Strengthen Connections

Page 26: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

26

Properly Utilize Skills/Expertise/Recommendations

Page 27: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

27

Who’s viewed your profile?

Page 28: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

28

LinkedIn Contacts

• Sync your email address books and calendars

• Remember what is most important about your contacts

• Add notes about your contacts

• Set reminders to stay in touch

• Save a history of your conversations and meetings

Get started:http://contacts.linkedin.com/

Source: http://contacts.linkedin.com/

Page 29: NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

50 W. Liberty St., Ste. 800, Reno, NV 89501 |  775.883.6000 phone | noblestudios.com