LinkedIn: building your personal brand

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Presentation at University of Amsterdam Graduate School of Social Sciences Career Event, November 21st, 2013

Transcript

Dia 1

LinkedIn Building your personal brand

Graduate School of Social Sciences Career Event 21 November 2013

Library

GSSS Career Event November 2013 2

Talking Points

Introducing LinkedIn

The (Almost) Perfect Profile

Networking

LinkedIn & Your Job Search Strategy

Introducing LinkedIn

GSSS Career Event November 2013 3

What is LinkedIn?

Professional network

Information source

Job postings

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Why LinkedIn?

Be found on the

internet

with information

you provide

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Helping Google: Your Public Profile URL

Account & Settings > Privacy & Settings > Profile > Edit your public profile > Your public profile url

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Found by whom?

Everyone

Everyone who is signed in to LinkedIn

Your LinkedIn network

Your LinkedIn connections

The (Almost) Perfect Profile

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The (Almost) Perfect Profile

Who are you?

What skills do you have?

What have you accomplished in the past?

What do you see in your future?

Who do you know?

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Your Personal Profile

Which language?

Be clear: focus on results, not positions

Be careful with jargon and abbreviations

Be personal: dont he or she about yourself

Check for typos, spelling errors, mistranslations

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Being Found

Include keywords people use in searches

Let people know its you (photo!)

Link to your profile in relevant places

Networking

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Network (According to LinkedIn)

1st degree: your connections

2nd degree: your connections connections

3rd degree: your

Fellow group members

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Request to Connect

Make it personal:

How did you find someone?

Why do you want to connect?

What have you got to offer?

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Making Yourself Useful

Share information through status updates

Endorse your connections skills

Introduce connections to each other

Start or contribute to group discussions

LinkedIn & Your Job Search Strategy

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Strategy

Keep your profile up to date

Keep an eye on the job postings

Link to your profile in job applications

Follow companies through company pages

Check who you know

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LinkedIn Resume Builder

http://resume.linkedinlabs.com/

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LinkedIn Maps: Analyse Your Network

http://inmaps.linkedinlabs.com/

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Homework

Add or replace your profile photo if necessary

Rewrite your headline

Write a summary about yourself

Add one or two new sections or media

Ask two people for feedback on your profile

Thank you!

Email selm@uva.nl

Twitter @mvanselm

LinkedIn http://nl.linkedin.com/in/mvanselm/

GSSS Career Event November 2013 21

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