Using linkedIn for business and professional networking oct. 2010

Using LinkedIn for Business & Professional Networking

Andy Alsop, Deep Web TechnologiesNora Stoecker, NKS Info Services

October 21, 2010


Outline

Content: ~ 40-45 minutesQ&A: ~ 15-20 minutes

How many already Using LI?

Quick & Dirty OverviewCreating a ProfileAdding Contacts

Andy : Finding employees Looking for Connections Intro’s for Clients

Nora: Groups Answers Other Features

Q&A

www.linkedin.com

10/21/2010


Let’s Get StartedQuick & Dirty Overview

Online network for business professionals

80 million+ professionals

LinkedIn provides (additional) professional credibility

Start by:

Creating a Profile

Adding Contacts

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http://www.linkedin.com

LinkedIn is your online “business card/elevator speech/resume or CV on steroids”

LinkedIn is your online network of professional contacts and subject matter experts

LinkedIn provides a lot of power for free; enhanced services available for a fee.

http://www.linkedin.com/



Now We’re Really Getting Started

Creating a Profile

Create an account

Build a Profile

Add Contacts

Let’s go to

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Creating a Profile

Create an account

Build a Profile

Add Contacts

Let’s go to

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1. Begin building profile

2. Continue building full profile






Creating a Profile

Create an account

Build a Profile

Add ContactsAt least 35 people

Let’s go to

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Import from email contacts or select from “colleagues, classmates or people you may know”, or identify active members of your groups (after you join some groups), or search for people directly.





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Using LinkedIn for Business Connections Network Statistics

Finding employees

Looking for Connections

Introductions for Clients/Associates

Recommendations

My Groups Federated Search Group Coronado Ventures Forum

10/21/2010 Using LinkedIn for Business & Professional Networking


• Find a Job / Post a Job• Using your network

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Network Statistics

Finding employees



Recommendations


Using LinkedIn for Business Connections


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Finding employees



Recommendations


• 1st Level Connections• 2nd Level Connections• 3rd Level Connections


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Finding employees



Recommendations



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Finding employees



Recommendations



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Finding employees



Recommendations



Using LinkedIn for Professional Connections

Groups 733,023 of them!

AnswersFind subject experts; demonstrate expertise; engage in discussion

Some Other FeaturesCompanies (beta)Interconnectivity – Blogs & TwitterSlideshareMore …

Let’s go to

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730,000+ and counting, though many as small as one or two people. You must sign up and meet the criteria to join a group. Some are active; some not.

The benefit is in participation!







Let’s go to

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Asking reasonable questions and providing informed answers is another way to build professional credibility and learn from your network. Again, the benefit is in participation!







Let’s go to

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Identify contacts; “follow” to track events, hires, promotions, & terminations; see recent news; …







Let’s go to

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Resources

Selected Groups• ARMA International

• American Library Association– LIS Career Options subgroup– Some divisions

• Business New Mexico

• Job & Career Network– Many subgroups

• Santa Fe Business Network

• SLA- Special Libraries Association– Many divisions– Some Chapters

Selected References

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• LinkedIn Learning Center http://learn.linkedin.com/

• LinkedIn Blog http://blog.linkedin.com/

• Breeding, Marshall. “Social Networking Strategies for Professionals”. Computers in Libraries, Oct. 2009 http://tinyurl.com/2akkmvw

• Helft, Miguel. “The Social Network that Gets Down to Business”. The New York Times, Sept. 20, 2010. http://tinyurl.com/27mzfre

• Roslansky, Ryan. “Follow Companies on LinkedIn for More Personalized Career Insights”. From the LinkedIn Blog, Sept. 28, 2010. http://tinyurl.com/2762w79

http://learn.linkedin.com/

http://learn.linkedin.com/

http://tinyurl.com/2akkmvw

http://tinyurl.com/27mzfre

http://tinyurl.com/2762w79


Final Thoughts Thank you!

Contact Andy:[email protected] http://www.DeepWebTech.comhttp://www.linkedin.com/in/andyalsop

Contact Nora: [email protected]://www.nksinfoservices.comhttp://www.linkedin.com/in/nksinfo

Consider you “privacy” comfort zone – but be accessible.

Use LinkedIn to make business or professional connections demonstrate and share your expertise, knowledge & personality

What else would you like to know?

10/21/2010

mailto:[email protected]

http://www.deepwebtech.com/

http://www.linkedin.com/in/andyalsop

mailto:[email protected]

http://www.nksinfoservices.com/

http://www.linkedin.com/in/nksinfo