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The Art Of A Facebook Post

...Looking for custom facebook posts?See how PCG Digital Marketing creates

social media campaigns for your unique fans.

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PCG Digital MarketingMarch 14, 2014

Choose An Eye-Catching

Image

This can be a photo, video, or thumbnail from a link, depending on what kind of content you’re looking to share.

Whatever it is, make sure it will stand out to users mindlessly scrolling through their newsfeed while also remaining relevant to your post.

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Once Users Engage,

Engage Right Back

If you see an opportunity to have a conversation, take it and run with it! Answer user questions or concerns, reply to their comments, and engage with them. This is your opportunity to shine and provide users with a personalized experience.

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Post Fun, Interesting and Relevant Copy

So you have an attention-grabbing image or video. Say something about it! Facebook users are selfish.

Think about why the user will benefit from seeing your image, watching your video, or clicking your link. Make sure it’s appealing and always make sure it’s relevant.

Encourage Users to Engage

Start by simply asking people to comment or share. Or, ask questions that your audience would want to answer. Business pages can even run simple giveaways where they may choose a winner who has liked or commented on a post. Not only is this effective for engagement, it’ll help increase your organic reach as well!

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