Social Media StatsYou Need to Know for 2014

Social media is the #1 activity on the web.

1

YouTube reaches more U.S. adults aged 18-34 than any cable network

2

The fastest growing demographic on Twitter is the 55–64 year age bracket. This

demographic has grown 79% since 2012.

3

The 45–54 year age bracket is the fastest growing demographic on both Facebook

and Google+.

4

142 million U.S. Facebook users (and growing) are “mobile only.”

5

93% of marketers use social media for business. Only 7% of marketers say they don’t

use social media for their business.

6

Even though 62% of marketers blogged in 2014, only 9% of US marketing companies

employ a full-time blogger.

7

74% of Americans are unfamiliar with the concept of checking in to a location via mobile

device, and only 3% have ever checked in.

8

Only 33% of Americans have ever followed a brand on social media.

9

In the past year, 12 million more Americans have started to visit a social media platform daily (rounding out a healthy 22%).

10

53% of Twitter users have been a member for less than a year, compared to just 19% for

Facebook.

11

In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets.

Now, 76% of Twitter users tweet.

12

68% of Instagram users are female, 70% of Google+ users are male, and at least 84% of

Pinterest users are female.

13

41% of internet users who make more than $50,000 per year are on Pinterest, compared to only 12% for Instagram

14

73% of U.S. adults use Facebook (179 million) which means that more than a billion users are non-American

15

Sources:

● http://www.businessinsider.com● http://www.fastcompany.com

● http://www.convinceandconvert.com● http://techcrunch.com

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