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Fly through the cloud with Salesforce CRM and the Social Enterprise
10 need-to-know stats about the state of CRM
Fly through the cloud with Salesforce CRM and the Social Enterprise
Right now, CRM is big - and it’s only set to get bigger.
Here are 10 things you need to know...
Fly through the cloud with Salesforce CRM and the Social Enterprise
CRM can be great for business…
Fly through the cloud with Salesforce CRM and the Social Enterprise
1. CRM offers an average return of
$5.60 for every $1 spent.Source: Nucleus Research
Fly through the cloud with Salesforce CRM and the Social Enterprise
CRM use is on the up…
Fly through the cloud with Salesforce CRM and the Social Enterprise
2.About 50% of European organisations
are planning to boost their spending on CRM initiatives in 2014, up 2.5%.
Source: Gartner
Fly through the cloud with Salesforce CRM and the Social Enterprise
Companies are making CRM a priority…
Fly through the cloud with Salesforce CRM and the Social Enterprise
3.CRM is anticipated to be at the heart of digital initiatives in coming years.
Source: Gartner
Fly through the cloud with Salesforce CRM and the Social Enterprise
CRM accelerates business relationships…
Fly through the cloud with Salesforce CRM and the Social Enterprise
4.Companies that use data to foster
relationships outperform those that don’t. Source: IBM
Fly through the cloud with Salesforce CRM and the Social Enterprise
The future of CRM is on the Cloud
Fly through the cloud with Salesforce CRM and the Social Enterprise
5.Cloud adoption is increasing, with more
than 49% of CRM applications in the CRM software market being delivered on SaaS
infrastructure in 2014, compared with just 1% in 1999.
Source: Gartner
Fly through the cloud with Salesforce CRM and the Social Enterprise
Being connected is more important than ever…
Fly through the cloud with Salesforce CRM and the Social Enterprise
6.Sales reps saw productivity
increase by 15% when they had mobile access to CRM
applications. Source: Nucleus Research
Fly through the cloud with Salesforce CRM and the Social Enterprise
Mobile CRM is great news for Sales teams…
Fly through the cloud with Salesforce CRM and the Social Enterprise
7.65% of Sales reps who work at companies that have adopted a mobile CRM have achieved their
Sales quotas as opposed to just 22% of reps from non-Mobile
CRM enabled companies. Source: Innoppl Technologies
Fly through the cloud with Salesforce CRM and the Social Enterprise
But many businesses are being left behind…
Fly through the cloud with Salesforce CRM and the Social Enterprise
8. 63% of CRM initiatives Fail.
Source: Merkle Group
Fly through the cloud with Salesforce CRM and the Social Enterprise
Marketing Strategy is being undermined by confused data…
Fly through the cloud with Salesforce CRM and the Social Enterprise
9. 30% of Marketers say
disparate data sources is the main reason they cannot gain useful insights from
customer data. Source: Redspire
Fly through the cloud with Salesforce CRM and the Social Enterprise
CRM - Strategy = PROBLEMS…
Fly through the cloud with Salesforce CRM and the Social Enterprise
10.When asked to name the biggest
obstacles threatening the success of their customer initiatives, companies named the lack of a clearly defined CRM strategy as their number one
concern.Source: Gartner
Fly through the cloud with Salesforce CRM and the Social Enterprise
The Stats speak for themselves…
CRM is essential to business success.
The companies that fail to make the most of their CRM will get left behind.
Are you ready?
Fly through the cloud with Salesforce CRM and the Social Enterprise
For more on CRM success:
@Astarcloud_ltd
www.facebook.com/AstarCloud
www.astarcloud.com
Fly through the cloud with Salesforce CRM and the Social Enterprise
Image credits
Mylene Bressan: http://mylenebressan.openphoto.net/gallery/
Miroslav Vajdic: http://openphoto.net/gallery/image/view/23186
Luke Stodola: http://openphoto.net/gallery/image/view/7136
Iain Warde: http://openphoto.net/gallery/image.html?image_id=10325
Bruno Magalhaes: http://openphoto.net/gallery/image/view/6230
Michael Jastremski: http://mike.openphoto.net/gallery
