8 Word-of-Mouth MarketingStats You Need To Know

Right Now

84% of consumers say they either

completely or somewhat trust

recommendations from family and

friends about products – making

these recommendations the highest

ranked source for trustworthiness.

91% of B2B buyers are influencedby WOM when making their

decision to buy.

On social media, 58% of consumersactively share their positive

experiences with a company, andask family and friends for their

opinions on brands.

Millennials ranked WOM as the#1 influencer in their purchasing decisionsabout clothes, packaged goods, big-ticket

items (like travel and electronics), andfinancial products.

56% of B2B purchasers look tooffline WOM as a source ofinformation and advice. This

number jumps to 88% when onlineWOM sources are included.

WOM has been shown to improvemarketing effectiveness by up to 54%.

43% of social media users report buying a product

after sharing or favoriting it on Facebook, Twitter,

or Pinterest. Over half of purchases inspired by

social media sharing occur within 1 week of sharing

or favoriting, and 80% of purchases resulting from

social media shares occur within 3 weeks of

sharing.

The lifetime value of referredcustomers is 16 % higher, on average,than that of non‐referred customers.

Sources:

http://www.nielsen.com/us/en/insights/news/2013/under-the-influence-consumer-trust-in-advertising.htmlhttp://www.sdl.com/about/news-media/press/2013/sdl-survey-reveals-consumers-want-brands-to-offer-consistent-experience.htmlhttp://www.incite-group.com/brand-management/how-social-media-amplifies-power-word-mouthhttp://www.marketingcharts.com/traditional/word-of-mouth-a-bigger-purchase-influence-for-millennials-than-boomers-who-rely-more-on-advertising-39207/https://www.visioncritical.com/new-data-how-social-media-drives-purchasing/http://www.forbes.com/sites/pauljankowski/2013/02/27/quick-what-are-they-saying-about-your-brand/http://www.i-scoop.eu/content-marketing-research-shows-b2b-buyers-want-content/https://marketing.wharton.upenn.edu/files/?whdmsaction=public:main.file&fileID=5733

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