Make the Case for a Price Promotion: 10 Stats You Need to Know

Make the Case for a Price PromotionBookBub | The leading service in ebook price promotions

Make the Case for a Price Promotion10 Stats You Need to Know

95%

WHY EBOOK PRICE PROMOTIONS ARE SO VALUABLE

BARGAIN READERS TRY NEW AUTHORS

BookBub | The leading service in ebook price promotions

of bargain readers have purchased a book from an author unknown to them because of an

ebook price promotion

Make the Case for a Price Promotion | 2


BARGAIN READERS READ THEIR BOOKS

How Often They Read A Book They Download

BookBub | The leading service in ebook price promotions Make the Case for a Price Promotion | 3


BARGAIN READERS BECOME LOYAL FANS

of readers have purchased other books by an author that they discovered as part of a price promotion.63%




BARGAIN READERS ALSO PAY FULL PRICE

23%Exclusively purchase

discounted books

77%Purchase full-price and discount books



PRICE PROMOTIONS LEAD TO WORD OF MOUTH SALES

Of bargain readers have recommended a bargain book they discovered to a

friend.

65%



PRICE PROMOTIONS LEAD TO INCREASED REVENUE


Hundreds of BookBub partners reported an average 196x increase in earnings from their books at an average 74%

lower price than in the same timespan prior to dropping the price.

196x



FULL-PRICE SALES OF OTHER BOOKS FOLLOW


Over 75%of BookBub's authors reported

increased sales of their other books after a free promotion, with an average

gain of over 100%.




SERIES DISCOUNTS HAVE A BIG IMPACT

Impact of a Series on Sales of Other Books by Same Author

Ave

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THE EFFECTS OF A PRICE PROMOTION LAST


Over 85%of BookBub partners reported that sales of the promoted book were higher in the days following their BookBub deal, with an average increase of over 65%. If the

book was part of a series, full-price sales tripled after the promotion.



PRICE PROMOTIONS INCREASE EXPOSURE & REVIEWS


Over 70%of BookBub partners reported that

concrete measures of exposure, such as reviews, Facebook likes, and email list

sign ups increased after their price promotion.


Marketing

Make the Case for a Price Promotion: 10 Stats You Need to Know