SHOOTERATITHE SOCIAL MEDIA MARKETING

CAMPAIGN

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BRAND IDENTIFICATION FACTOR AND PRICING

TOPICS

BRAND- SHOOTERATI

POSITIONING AND PERSONALITY

TARGET GROUP

USP

CONSUMER BEHAVIOUR ANALYSIS

SOCIAL CAMPAIGNS

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SHOOTERATI- THE BRAND

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THE BRAND

Name: Shooterati

What it stands for: Shooterati Is The First And Only Fashion Brand For Shooters. We Aim To Glamorize and Excite The Boring Basic Sport Of Shooting!

Tagline: For the 10.9’ers..

Logo: Shooterati (To be designed)

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SHOOTERATI- THE CONCEPT

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• Sports is a very broadly classified term and so are the accessories related to it.

• An Olympic level sport of Rifle and Pistol shooting has a big requirement of shooting accessories.

• The accessories available are of basic design and are up to just the requirements mentioned in the guidelines.

• The shooting attire is not specific, very basic and dull.

• Thus Shooterati is here to cater to the need for a whole line of apparel and accessories pertaining to shooting sports.

• All the merchandise is exactly by the guidelines but with a touch of elegance and style.

CONCEPT

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SHOOTERATI

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POSITIONING & PERSONALITY

The first and only brand for shooters

PERSONALITY:• Ambitious• Confident• Patriotic• Street smart

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BRAND IDENTIFICATION FACTOR AND PRICING

BRAND IDENTIFICATION FACTOR: Logo and design elements related to shooting

PRICING:• Premium• Ranging from Rs 1000 onwards.

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TARGET GROUP

All shooter population of India.

Age: 13 to 60

SEC: B+/A

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USP- Personalized and not just Customized!

• Glamourizes the dull boring shooting clothes and accessories.

• The only brand catering to shooters specifically.

• The matches that happen at various levels, the acclimatization issues for shooters are very common. We have a wide range of apparel suiting various types of climatic conditions.

• The accessories are modified to look stylish but within the defined rules.

• The Kits and equipment are personalised and made to order keeping the shooter’s likes and personalities in mind.

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CONSUMER BEHAVIOUR ANALYSIS

Personality: • Winning attitude• Under pressure performance• Performer• Likes to prove a pointSurrounding environment:• Highly competitive• Busy, always on the run Family:• Nuclear• High earning

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Social Media and Internet Habits:• Highly active on social media especially connecting with

friends and networking amongst fellow shooters• Internet shopping habits• Constant window shopper always on the lookout of something

different• Regular shopper

CONSUMER BEHAVIOUR ANALYSIS

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CAMPAIGNS

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CAMPAIGN- FACEBOOK

FACEBOOK- CORE PLATFORM

• Updates about the main Competitions happening around the world

• Sharing content from similar profiles to generate reach

• Posting Pictures about great shooters in the making.• Posting and promoting blog posts• Creating photo albums about history of shooting

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CAMPAIGN- TWITTER

TWITTER• Live tweets and retweets on major event

happenings• Promoting links to the blog

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CAMPAIGN- BLOGS

Theshooterati.com- Wordpress Blogsite

• Shooting mantras• Reviews of various shooting weapons• Reviews of various shooting products and accessories• Shooting experiences/ match experiences

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THANK YOU..