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B2B and Social Media

Anggi Pramita

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What is B2B?

Trading between firms (and not between businesses and

consumers), characterized by :

- Relatively large volume/wholesaling

- Competitive and stable prices

- Fast delivery times

- Often on deferred payment basis

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Social Media :

Media for social interaction, using highly scalablepublishing techniques

Media that uses digitally based technologies to transformand broadcast media monologues into social dialogues

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Magnifies brand awareness and brand perception

Appeal to large audience, makes brand more recognizable

and offerings stands out from competitors

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Platform to share stories

A way to connect with business community by engaging in

stories and sharing useful content, sparks dialogue and getshared

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Creates relationships

Connecting companies with their associates and allows

mutual feedback

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Building trust and credibility

Social media gives businesses a way to advertise andpromote themselves. A business can be seen as leader in

industry and gain favorable reputation

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IT’S FREE…!!!

 

The most importantly……

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- Managing social presence

- Responding to feedback

- Producing new content

WHOOPS, IT’S NOT… 

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Quickly spread negative word of mouth

British Petroleum oil spill

All BP’s social media are clogged with outragedenvironmentalists

Social clutter

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Easily backfire and hurt the brand

L’Oreal fake blog

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L’Oreal Faked IT!

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