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Advertising channels have changed immensely with increased use of Internet in the world population. With millions of blogs and thousands of social networks a conversation and content that once existed in controlled environments in hands of corporations, are now opened to everyone. Once passive consumers have become active participants in branding and marketing initiatives. Proactive companies today that are aware of the power of Internet and Social Media, are relocating more resources towards the digital media.
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Social Media Brand Management
Nika Mohar, MBA@NikaMohar
Who blips, who diggs, who tweets?
Technology
1893
1923 1990
new millenium 2007
Technology
People
WE SOCIALIZE
WE SOCIALIZE
WE ARE YOUR AUDIENCE
LISTENER PARTICIPANT
READER PUBLISHER
HOLY MOLY,
CAN I CONTROL MY MESSAGE TO THE WORLD?!
Who has the power?
I can post anything I want.I can Google anything I want.
Nearly everyone.
Millions of consumers are talking.
Are You Listening?
Domino’s Pizza, April 2009
Proactive companies:
Listen.
Proactive companies:Communicate.
Interact.
Barack Obama’s speech
Over 140 Mill pageviews, 21 Mill live video streams, 1.3 current.
Blendtec iPhone Video
Proactive companies:
Entertain.
• attracted over 6,000 links
• top 10 ranking on Google for the word “blender”
• 700% growth in sales in the past 2 years
Proactive companies:
Provide excellent service and handle complaints.
Proactive companies:
know that
measuring & interpreting & acting
is a key competitive advantage for today’s consumer-centered brands.
Damage control: Domino’s
Go beyond broadcast.Become a friend of your audience.
Engage.Listen.
Interact.
Interactive.agency
Be proactive. Switch to www.
Thank you.
![[Social media];[Brand community]](https://img.dokumen.tips/doc/110x75/55956ab31a28ab3f2c8b476f/social-mediabrand-community.jpg)
!["Your brand social" [Social media packages]](https://img.dokumen.tips/doc/110x75/557dda72d8b42a4c238b511a/your-brand-social-social-media-packages.jpg)
