Social Brilliance IMPACT!

BEHIND THE SCENES OF YOUTUBE FOR BUSINESS#sbIMPACT

Create and

Publish

Syndicate and Share

Search

Hello! Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli

#sbIMPACT@ReadySetGrow @MelDepaol

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Agenda & “Web-keeping”● Why the behind the scenes is SOOO important

● Ideas for using YouTube

● Live Demo

● Homework!

Did you know?

● According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.

● Average sales order value for visitors by YouTube is $37.63.

● 28% of Internet users used YouTube for local shopping in Q3 of 2013.

● Generations that visit YouTube at least monthly:o 40% of Baby Boomerso 58% of Gen Xo 70% Millennialso 83% of Gen Z

● YouTube was the #2 search engine in 2013.

Articles for your reference:

● YouTube by the Numbers, by Digital Marketing Ramblings.

● The Facts and Figures on YouTube, by Jeff Bullas.

● YouTube Statistics, by Viralblog.

#sbIMPACT

What is your YouTube channel?● It’s the easiest tool to screw up—there is a lot that needs to be done behind the scenes for real results.

● Leverage playlists for marketing and embedding videos onto your site.

● Make sure the closed captioning is done correctly! Do NOT rely on Google for this!

● It’s all about SEO.

#sbIMPACT@ReadySetGrow @MelDepaol

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#sbIMPACT@ReadySetGrow @MelDepaol

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Transcribe

Your Videos!!

#sbIMPACT@ReadySetGrow @MelDepaol

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10 YouTube

Tips

1. Title should tell the viewer exactly what they will see.

2. Description finishes this sentence, “After watching this video I will know….

3. Links need to include “http://”.

4. Videos (generally) be under 3 minutes.

5. How does the video build your brand?

6. Can every video stand on its own?

7. Gain exposure by doing videos with another brand.

8. Professional quality videos tend not to get as many views—people want to see real people.

9. Use search to identify topics that people are looking for.

10. Transcribe your videos!#sbIMPACT

LIVE YouTube Demo

#sbIMPACT@ReadySetGrow @MelDepaol

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#sbIMPACT@ReadySetGrow @MelDepaol

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What are YOUR next steps?● Create a YouTube Channel trailer

● Create playlists and add your videos to them

● Get someone to transcribe your videos!

As you finish your assignments, share them with the group. We will provide feedback to help you improve. You are also

encouraged to provide feedback and to ask questions of others in the group.