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YouTube With Impact: YouTube for local business

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This is an introductory presentation on how to get the most out of having a YouTube presence.

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Page 1: YouTube With Impact: YouTube for local business
Page 2: YouTube With Impact: YouTube for local business

© 2011 Whizbang

YouTube With ImpactYouTube For Local Business

Page 3: YouTube With Impact: YouTube for local business

© 2011 Whizbang

If Facebook is where the masses meet, YouTube is where people like to watch.

Page 4: YouTube With Impact: YouTube for local business

© 2011 Whizbang

Online Video Global Statistics

• Youtube is now the 2nd largest largest search engine.• Localized in 23 countries across 24 different languages.• As of June 2011 Youtube was the top U.S. online destination for

video with 108,408 unique viewers for the month of June.• Youtube exceeds 2 billion views a day – nearly double the prime-

time audience of all 3 major U.S. broadcast networks combined.• 24 hours of video uploaded every minute.• Average person spends 15 minutes a day on YouTube.

http://nielsen.com/content/corporate/global/en.htmlhttp://www.poptent.net/http://www.onlinemarketing-trends.com/2011/01/five-years-of-youtube-statistics-and.html

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© 2011 Whizbang

YouTube Fun Facts

Source: http://www.onlinemarketing-trends.com/2011/01/five-years-of-youtube-statistics-and.html

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© 2011 Whizbang

YouTube Local Statistics

Source: site:youtube.com youtube.com/local business San Luis Obispo california.

• A local Google search of YouTubers reveals 40,500 subscribers

Page 7: YouTube With Impact: YouTube for local business

So Why Use YouTube For Local Business?

• Search engine optimization

• Brand awareness

Page 8: YouTube With Impact: YouTube for local business

What Else Can YouTube Do?

• Educate• Build a community• Promote products,

events, etc.• Help lead generation and

sales• Gain thought leadership

Page 9: YouTube With Impact: YouTube for local business

© 2011 Whizbang

So Are You Ready For Your YouTube Close-up?

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YouTube Basics

Playlists

BrandedBackground

Profile Pic

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YouTube Basics

Subscribers

Channel Comments

Profile

Friends

Subscriptions

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Building A YouTube Community

• You can get started without uploading videos of your own• When you upload, comment or favorite a video it will show

up in your friends’ and subscribers’ activity feed on their homepage and vice versa.

• Subscribing to other channels and posting comments on other videos is a way to increase your channel subscriptions. It is also acceptable to ask for a sub back (but don’t harass users if they don’t want to sub you).

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Building A YouTube Community

• Friend request or subscribe to: anyone who posts content that is relevant to your industry, customers, people in your city or town, colleagues, vendors, competitors and other influential/popular Youtube channels.

• On Youtube the more friends and subscribers you have the more your content will be viewed.

• If you’re lucky enough to have a video of yours go viral, building a community will go quickly and organically.

Page 14: YouTube With Impact: YouTube for local business

A Word About Viral Videos

• First of all you don’t make a viral video…a video GOES viral.

• There are no guarantees your video will have that perfect viral chemistry. But you can certainly give it a try!

Charlie Bit My Finger, which was uploaded on May 22, 2007, is a viral video that has received the most views of any user generated YouTube video, with over 300 million views.

Source: http://en.wikipedia.org/wiki/YouTube

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A Word About Viral Videos

• Viral Video Elements for Success:– Keep it short– Focused– Hyper-relevant– Have an emotional

trigger: funny, sexy, surprising, shocking, illuminating

– It should start a conversation

– And feature a cat or laughing baby

Dead Kitty, which was uploaded on Sept. 12, 2007 by one of our very own Whizbang employees, is an example of a viral video that paid off, too. With a total view count of 1,330,653 and an average of 50,000 new views every month, Google Adsense pays this Youtuber about $125 per month. With that, this kitty pays for her own cat food!

Page 16: YouTube With Impact: YouTube for local business

A Word About Making Videos

• You don’t need a video to make a YouTube video.– YouTube offers numerous

tools– Camtasia (PC and Mac) and

Screenflow (Mac) software creates videos from screenshots or PowerPoint presentations

Page 17: YouTube With Impact: YouTube for local business

Getting The Most from Your YouTube Presence

• Create videos that solves your audience’s needs– If you can blog it . You can vlog it.

• Get your videos found– Use keywords in your title– Describe your video starting with

your URL– Tag liberally– Put transcript in captions/subtitles

• Brand your channel

Source: http://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/

Page 18: YouTube With Impact: YouTube for local business

Getting The Most from Your YouTube Presence

• Use annotations– http://www.youtube.com/

my_videos

• Post a bulletin• Buy YouTube ads• Leverage other social channels

– Facebook, twitter, blog

• Check your YouTube insights– Learn what resonates

Source: http://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/

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Getting The Most from Your YouTube Presence

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© 2011 Whizbang

Don’t Forget Your Whizbang Marketing Fundamentals.

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© 2011 Whizbang

Whizbang 4c’s

• Clarity• Consistency• Creativity• Commitment

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© 2011 Whizbang

Clarity

• Clear budget• Clear marketing goal• Clear Youtube objective• Clear Youtube strategy• Clear target community• Clear metrics for success

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Youtube Metrics

• Website Traffic• Sales Leads

• Video view count• Channel view

count• # of Subscribers• # of Friends• Channel and

video comments• Youtube Insights

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© 2011 Whizbang

Consistency

• Consistent brand image

• Consistent brand message/voice

Page 25: YouTube With Impact: YouTube for local business

How Often to Post a Video

• Popular Youtuber’s such as Ray William Johnson and FreddieW post 1-2 times per week.

• Posting often increases viewership and your subscriber count.

• Thought leaders post often and have a large and growing following.

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© 2011 Whizbang

Creativity

• Creativity with your videos.- Are your videos

relevant, engaging, memorable and actionable?

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© 2011 Whizbang

Commitment

• Commitment to Youtube success– Post regularly (give

before you get)– Engage authentically– Measure often– Make adjustments– Rinse and repeat

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Thank You!

We wish you great Youtube success.

Subscribe to our channelhttp://www.youtube.com/whizbangideas

© 2011 Whizbang