Social Brilliance IMPACT!GETTING STARTED WITH SOCIAL MEDIA FOR YOUR

BUSINESS

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Hello! Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli

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Agenda & “Web-keeping”● Setting your social media expectations.

● What are your goals?

● Who is using what social media tool?

● Your social assignments are…

This may surprise you, but social media…

● is not a quick marketing fix.

● is not the end all of marketing—it’s just one piece of the marketing wheel.

● is no longer optional.

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PROFESSIONAL

● Brand alignment

● Polite

● Serious

● Topic / Industry specific

● Time specific

● Neutral

● Proper grammar or industry acronyms

● Customer-focused

PERSONAL

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● Funny / Jokes

● Nicknames

● Family and friends

● Parties

● Opinions / Emotions

● Political views

● Religious beliefs

● Texting lingo / Slang

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Where do I find my target market?Remember, your target market is made up of individuals and it is individuals that use social media!

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Who uses Facebook?Articles for your reference:

● Teens Are Leaving Facebook, by iStrategyLabs.

● Facebook users are getting older, by InvestorPlace.

● Facebook Statistics, by Statistic Brain.

● No Social Network Can Match Facebook for Marketers, by Business Insider.

● Facebook skews slightly toward women. But it is more gender neutral than Pinterest and Google+.

● Nearly 75% of U.S. Internet users who have had at least some education in college use Facebook, according to Pew Research.

● There is strong growth with the 55+ group (+80%).

● While there is a 25% drop in teen users (13-17), they are not the biggest spenders.

● The 25+ crowd is the biggest spenders with an estimated 90% of e-commerce activity.

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Who uses LinkedIn?

● LinkedIn gets two new users every second.

● There are over 200 conversations occurring every minute on LinkedIn.

● LinkedIn is the source for white- collar professionals to network. Its users have a high-income

and are highly educated.

● 79% of users are over the age of 35.

Articles for your reference:

● LinkedIn is Becoming More Valuable to Businesses, Business Insider.

● How People Use LinkedIn, by MarketingProfs.

● LinkedIn User Portrait Statistic, by Online Social Media.

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Who uses Pinterest?

● 80% of users are women. 55% are women aged 25-44.

● 52% of users consult Pinterest for purchasing guidance while shopping in the store.

● 83% of active users would rather follow a brand than a celebrity.

● 47% US online shoppers that bought something as a result of Pinterest. Average sale is $58.95.

● 31% of users do not mind promoted pins.

● Pinterest is the leading referral traffic generator site for retail businesses.

Articles for your reference:

● By the Numbers: Pinterest Statistics, by Digital Marketing Ramblings.

● Pinterest Market Research, by Brandon Gaille.

● Pinterest: Statistics, by Marketing Land.

● The Behavior on Pinterest Makes its Attractive to Marketers, by Business Insider.

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BONUS: Who uses Instagram?

● 17% of all online adults use Instagram. 70% are female.

● 93% of prestige brands use Instagram.

● Photos get 1.5x higher engagement than videos for brands.

● 34% of teens and millennials use Instagram.

● 25% of the Fortune 500 use Instagram.

● Instagram’s interaction-per-follower rate for brands is 4.21%

● 90% of all of the users are under the age of 35.

Articles for your reference:

● Instagram Statistics for 2014, by Jenn’s Trends.

● Instagram Business and Brand Statistics, by Digital Marketing Ramblings.

● Instagram’s Demographics are Attractive to Brands, by Business Insider.

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Who uses SlideShare?

● With 50 million monthly visitors and 90 million page views, it is amongst the most visited 250 websites in the world. SlideShare supports slideshows, documents, PDFs, videos and webinars.

● Integrates with LinkedIn.

● SlideShare has 5x the traffic from business owners versus other platforms.

● Can boost your SEO and increase traffic to your website.

Articles for your reference:

● A SlideShare about SlideShare, by Rishma Kassam.

● 10 Essential SlideShare Tactics, by Ragan.com.

● The Value and Use of SlideShare, by Nonlinear Thinking.

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Who uses Twitter?

● 90% of Internet users do not use Twitter, but 8% of Americans get their news from it.

● 29% of off-line sales are attributed to promoted tweets.

● People who follow a brand are 72% more likely to purchase a product from that brand.

● Wall Street estimates that the value of each Twitter user is $118.

● User interaction with brands: 55% is positive. 20% is negative.

● 40% of Twitter users do not tweet, but they watch other people tweet.

Articles for your reference:

● By the Numbers: Amazing Twitter Statistics, by Digital Marketing Ramblings.

● Twitter Statistics, by Statistic Brain.

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Who uses YouTube?

● According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.

● Average sales order value for visitors by YouTube is $37.63.

● 28% of Internet users used YouTube for local shopping in Q3 of 2013.

● Generations that visit YouTube at least monthly:o 40% of Baby Boomerso 58% of Gen Xo 70% Millennialso 83% of Gen Z

● YouTube was the #2 search engine in 2013.

Articles for your reference:

● YouTube by the Numbers, by Digital Marketing Ramblings.

● The Facts and Figures on YouTube, by Jeff Bullas.

● YouTube Statistics, by Viralblog.

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Things to Consider When Setting Up YOUR Social Profiles…

● Should you use your company name or personal name?

● Should you use your photo or company logo?

● What is your brand messaging?

● Should your profiles on different social media tools look the same?

● How would YOU like to engage on this particular social media tool?

KEYWORDS

A word with a special meaning to a computer. They help search engines sort the data on websites and social sites.

#HASHTAGS A word or phrase preceded by a hash. It is used to identify messages relating to a specific topic.

Social Media Sites That Use #Hashtags:

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● Facebook● Flickr● Google +● Instagram● LinkedIn

● Pinterest● Tout● Tumblr● Twitter● YouTube

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What are YOUR next steps?● What social media tools are you going to commit to using for your business?

● Set up / refine your profile on those tools.

● Create a list of 3-10 social media focused goals that we can help you achieve.

● Read / watch at least two articles / videos that we post each week and share

your comments with us.

As you finish your assignments, share them with the group. We will provide feedback to help you improve. You are also

encouraged to provide feedback and to ask questions of others in the group.