Tune In To Success – How to Use YouTube

to Promote Your Business

If you have been working to promote your business online, you have likely

tapped into the usual channels of social media such as Facebook,

Twitter and LinkedIn. However, have you been using YouTube to its full potential for business promotion?

YouTube is not just for watching funny videos of kittens and puppies, it can

actually be one of the most powerful SEO and promotion tools at your

disposal.

In fact, many people don’t realize that it is the second largest search engine in the world. If you know how to use YouTube properly to promote your business you can use it to leverage

more sales and share your brand with the world.

The great thing about YouTube is that there is no need to have a

professional production studio or an expensively filmed video. Some of the most popular videos on YouTube are

not professional,

they are simply a guy or a girl who gets in front of the camera and talks passionately about what he or she

knows the best. The most important thing is that the content is engaging, entertaining and it offers something

of value to the viewer.

If you want to tune into the power of YouTube to promote your business,

here are some great tips that will help you get started:

Do your research. The first step is to find out what works online. Spend an afternoon watching the most popular YouTube videos and figure out what works. Which videos in your niche

have the most views, comments and highest ratings?

You will probably notice that the most popular videos are ones that are funny, interesting or useful. Think about how you can present your product or service in a way that

matches these videos.

No one wants to sit there and be advertised to, so don’t create a video which is strictly promotional. Try to

offer something of value to your viewer, whether it is entertainment or information. For example, you could create a helpful “How To” video for

your product.

YouTube allows you to create a channel which will reflect your brand and help you to engage with others. Once you do, make sure that you add the direct URL of your channel to your

marketing and social networking profiles.

Remember that YouTube isn’t just a video sharing website; it is also a

social network. Take the opportunity to interact with people, add friends,

join groups, send messages and make as many connections as you can.

Look at some of the most popular videos in your niche and see if it

would be appropriate to make a video response to them. This is a way of

joining in the conversation and it can help you to piggyback off the traffic

which these videos receive.

Give your viewers a clear call to action after viewing your video. Do you want

them to visit your site afterwards? Include a link in the video or in the

description box. You can also encourage them to watch your other videos, subscribe to your channel or

sign up for your mailing list. However, be careful not to be too pushy as this

will put people off.

If at all possible, upload your videos in HD. They look so much more

professional and HD videos have been shown to outrank standard definition

videos every time.

Make sure that your YouTube video is keyword optimized so that users

will find it when they are searching. Use the relevant keywords in the

video description as well as in the file name of the video.