Basic SEO / YoutubeOptimization Tips

HOW TO RAMP UP YOUR YOUTUBE#YesPHX | #ConsultMent

Create ContextName

What do you do / working on

How did you hear about Eureka/My talk

What is an audience

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years,

human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to

communicate.” ― Seth Godin, Tribes: We Need You to Lead Us

What is a TRIBE

Peo

ple

Hel

ping

Peo

ple

-The people who watch, read, or listen to something-A group of ardent admirers or devotees

HERE’S WHAT WE KNOW

+ Youtube is the largest traffic driver next to Google.

IS VIDEO RIGHT FOR YOU?What is your WHY for the business?

What is your GOAL?

Can video help you achieve that?

INFOGRAPHIC that’ll BLOW YOUR MIND!

INFOGRAPHIC that’ll BLOW YOUR MIND!

Define Goals & objectives

● Goal = WHY you want to use video○ Is this the best way to achieve your goal?

● Pick 1-3 KPI (key performance indicators)○ You’ll get lost if looking at ALL stats○ SUCH AS: Participants, emails, engagement (comments, conversations, etc),

UGC, likes, web visitors, etc○ Be SMART (specific, measurable, attainable, realistic, time-specific)

Dive in: 101 reasons & tips for Facebook contests:

1

NAP - Directory Listings:Make sure your website & social profile are all IDENTICAL-Name Address Phone NumberGet on all general / digital directories & all local directories

○ Use Getlisted.org (listing score needs to get above 50% if possible)

○ Yext (53 instant high authority websites - one & done)

○ Do it manually○ Look at how Google Maps lists it - do the same

Extras

2

SEO generalized:● ½ of SEO is quality content

○ FOR VIDEO = Interaction with the video○ Use different pages to discuss different services

■ (focus each video on ONE keyword/keyphrase)

● ¼ - ⅓ of SEO is in getting links from high-authority sites○ Using sites like academia.gov & other sites where you can add

backlinks are important○ Cross promote with other industry leaders

● ¼ of SEO is NAP consistency - Directories & Listings○ Name, Address Phone MUST be same!

Extras: Basic Youtube SEO

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Youtube SEO: INBOUND● Create good content. TELL A STORY. Ask them to engage.● Optimize Channel Branding

○ In every place possible, include links to your website○ Make sure profile pictures match○ Include keywords & key phrases○ When uploading pictures, name the images before upload (alt tag your pictures)

● Title & Tag well○ Name your file.○ Use Keywords / Key Phrases pertinently in as many places as you can○ More specific the better○ Tags = what sidebar uses to suggest content

Youtube SEO Walkthrough

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Youtube SEO: Inbound● Accurate & detailed description

○ Put your keywords in your description○ Put entire transcript in description○ Put transcript as as a closed caption text file○ Put link to your website in description○ Put a link to your social media pages in your description

● Be Social & Cross promote -------- (even on your own sites)

○ These are BACKLINKS● Balance is key for organic eyes

○ Use overlays & calls-to-action in balance

5

Youtube SEO: Outbound / Context● Use Video Keywords good for Google

○ Keyword Research○ How-to keywords (“how to shave a cat”)

○ Reviews (“Bluehost review”)

○ Tutorials (“Setting up WordPress”)

○ Anything fitness or sports related (“Cardio kickboxing”)

○ Funny videos (“Cute animals”)

● Optimize for the Metrics:○ Unlike webpage - if your video doesn’t get interacted with,

Youtube WILL NOT rank it. (Read section on User Experience Metrics)○ Retention → comments → Subscriptions → Shares → Favorites → Thumbs →

● Balance is key for organic eyes○ Use overlays & calls-to-action in balance - be helpful not car-salesy

When you’re ready to upload - Step by step for 2016: Youtube SEO Walkthrough

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Youtube SEO: Outbound / Context● GET VIEWS

○ Embed it into your website / blog posts○ Share on your social sites○ Share on forums: Quora / Yahoo answers etc

Youtube SEO Walkthrough

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● Video Capturing: Tips & Tricks○ Orientation, tripods, lighting, microphones, lenses○ Hands on - how to make videos

Youtube - To do:1. Define purpose of channel2. Define 2-3 goals

a. for next xx months3. Identify 4 key benchmarks in industry to watch

a. 2 high-traffic (1 in industry, 1 close to industry)b. 1 low trafficc. 1 medium traffic

4. Establish Google + & Verify Your Site / Biz5. Update Directories6. Drive traffic / links

a. Cross Promote (with your own sites - social + website)b. Ask for backlinks - on other sites

5 Nonprofits Using Youtube Well | Already started? Analyze & Optimize your Youtube Channel

Extras:Tips once you have some videos:1. Consider: Blab + Periscope to create content2. How to monetize off of video (by Chelsea)3. Do these things4. Check these tools out - helping with keywords & deciding on titles

Follow: 1. Hubspot (http://blog.hubspot.com/) 2. Social Media Examinar (http://www.socialmediaexaminer.com/)

Automation & planning: 1. Google calendar2. Hootsuite / Sprout Social

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