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A few highlights the Social Media Optimization done by Neuronimbus Software Services P. Ltd.
Citation preview
Aarti Bhatia
Community Manager
www.neuronimbus.com
Social Media Deck
It’s all a Number Game…
Statistics…
73.9 Million Indians surfed the Web via a Home or Work Computer. (March 2012 to March 2013)
205 Million Indian Internet Users as on December, 2013.
An average user spends about 217 minutes on Facebook annually.
85 Million Internet users in Urban India.
25 Million Internet users in Rural India.
Almost half the Mobile Internet users are less than 25 years of age.
India has 110 Million active Internet users on Mobile.
India is the 2nd largest country on the social landscape!
Social media is a dialogue, which means you get real time feedback from your audience!
People visiting your page might not come back, fans like SM pages & keep getting updates!
By planning right, brands can tap SM for generating revenue!
How to go SOCIAL???
Understand SM Goals
Analyze current SM
assets
Analyze competitor
assets
Creating a strategy
tailored to the brand
Engaging the Target Audience
User Generated Content
Connect with your value proposition
Link with consumer’s
lifestyle
Organic Content
“An idea of platforms we Target”
SOCIAL MEDIA
PLATFORMS TO BE COVERED
“Maximum User- Base & the most popular Social Media Platform on the planet”
Why Facebook?
“80 per cent SMEs recommend Twitter for business”.
Why Twitter?
“Google’s own brainchild, helps you classify your audience in circles
letting you target the right people!”
Why Google+?
“Most popular video sharing platform. Over a billion
unique users visit YouTube each month”
Why YouTube?
“ The world’s largest professional network. Leverage
Industry connections.”
Why LinkedIn?
“ An innovative social platform that allows users to
interact with photos as pin boards, showcase your product.”
Why Pinterest?
“It offers a behind the scene look making, a chance to go Viral.”
Why Instagram?
Phase 1
• Create/update the online property
• Inorganic growth by way of Ads
Phase 2
• Growing the network / fan base organically
• Generating content for user engagement
Phase 3
• Contests, viral promotions and activities
• Creating applications
Execution Plan: How do we start?
Clientele
A Snapshot of our Work
Social Media Optimization…
MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP
The Results:
• Built a thriving fan base of 100k fans on Facebook & 1k+ followers on Twitter in 45 days.
• Campaign specifics plugged on the basis of fan engagement & feedback.
• Created engaging Apps that went viral.
• Directly impacted campaign registrations through Social Media Engagement.
THE CHALLENGE: TO BUILD BRAND EQUITY, INCULCATE BRAND AMONG SOCIAL MEDIA USERS, TO BRING OUT MEANINGFUL CONVERSATIONSThe Results:
• Built a fan base of 2.4 lakh fans (Facebook), 2,800+ (Twitter), 400+ (Instagram), 92 (Pinterest).
• Promote the brand through appealing coffee clicks throughout all the respective social media platforms.
• Engaging artworks on festivals and commemorative days.
• Keep the target audience engaged with quiz and contests on Facebook and Twitter (Using apt hashtags)
• Launched Click-a-Coffee app throughout the various social media platforms to give the fans a chance to get their photographs published in Barista Lavazza’s Coffee Table Book every year.
• Launched Friendship Jam to make most of the friendship day through Facebook, Twitter & YouTube.
THE CHALLENGE: TAKE THE MALL TO TARGET AUDIENCE ON SOCIAL MEDIA
The Results:
• Built a thriving fan base of 350k fans on Facebook & 2.5k+ followers on Twitter.
• Select CityWalk clocked the highest Check-Ins on Facebook in 2012.
• Ranked in top 200 fastest growing Facebook Pages in 2013.
• Directly impacted more footfalls to the mall through Social Media Engagement.
THE CHALLENGE: TO HELP THE TG TO GET INFORMATION ABOUT WIDE REANGE OF YOUTH MOBILE HANDSETS ON SOCIAL MEDIAThe Results:
• Built a fan base of approx 2 lakh.
• Updating key specifications of mobile handsets in an engaging way.
• Creative artwork and cover photos for festivals and commemorative days.
• Promotion through details of Android applications.
• Promoted the brand through humorous quotes and cartoons related to Tech and mobile.
• Engaging the fans through mobile related facts and comparisons.
THE CHALLENGE: TOI SELECTED SOCIAL MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP
The Results:
• Built a thriving fan base of 2.26L fans on Facebook & 1k+ followers on Twitter within the span of 2 months organically.
• Campaign specifics plugged on the basis of fan engagement & feedback.
• Created engaging Apps that went viral.
• Directly impacted campaign registrations through Social Media Engagement.
THE CHALLENGE: CREATE BRAND PRESENCE FOR MAXIMA WATCHES IN PRESENCE OF FASTRACK & SONATA
The Results:
• Build interaction using watch images.
• Co-relate time with the festivals & commemorative days for better traction.
• Contests around Christmas and New Year.
• Campaign specifics plugged on the basis of fan engagement & feedback.
• Engaging content and brand specific updates created brand equity in long run.
THE CHALLENGE: CREATE BUZZ AROUND THE CAMPAIGN THROUGH SOCIAL MEDIA
The Results:
• Built a thriving fan base of 65k fans on Facebook.
• Campaign specifics plugged on the basis of fan engagement & feedback.
• Using city images to build the hype for the issues affecting the residents’ daily life.
• Over 50 inbox messages, 200 wall posts within the first month
• Received 50+ comments and 20+ shares on the first update
THE CHALLENGE: OXFORD UNIVERSITY PRESS WANTS TO CONNECT WITH ITS READERS THROUGH ONLINE MEDIUMThe Results:
• Built a thriving fan base of 58k fans on Facebook.
• Campaign specifics plugged on the basis of fan engagement & feedback.
• Engaging content and brand specific updates created brand equity in long run.
• Celebrate festivals & commemorative days to build interaction.
• Cover Asia’s biggest World Book Fair held in New Delhi to highlight our participation.
• Hold contests on significant occasions.
THE CHALLENGE: MAKE BRAND’S PRESENCE ON DIGITAL TO LET IT’S TG KNOW ABOUT WIDE SPECTRUM OF IT SERVICES
The Results:
• Built a fan base of 1,500 + followers on LinkedIn.
• Promoted the brand through various case studies or Testimonials on Linkedin, Twitter and Google+.
• Maintained an Excel sheet on a regular basis having a track of its followers ‘s information.
• Engaging the followers with various campaign’s details.
• Regular updates regarding Service Push, comparison etc.
Facebook Ad Campaigns…
Pune Mirror
Mumbai Mirror
Gizmodo India
Lifehacker India
The Times of India - Entertainment
Whirlpool India
Whirlpool India
Mangal Prabhat Lodha
Creative Work…
Timeline Covers, Post Updates, Infographics…
COVER PHOTOS
COVER PHOTOS
COVER PHOTOS
COVER PHOTOS
Artworks & Doodles
Artworks & Doodles
Artworks & Doodles
Facebook Apps
Barista Lavazza
Carlsberg
LaysTick TockTick Toss Challenge
Magic TimesExcuse Idol
Pizza HutCracker Hunt
Pizza HutFeed Your Gang
Fly MobileGod Rush
The Times of IndiaI Lead India- Change- Maker Moments
The Times of IndiaI Lead India- Compassion Day Experience
The Times of IndiaI Lead India- RTI Day
The Times of IndiaI Lead India- Organ Donation Day
The Times of India- Navi MumbaiNavi Mumbai’s Got Talent
The Times of India
Free Their Childhood
Wynncom Mobiles
Sone Pe Sona Offer
Maruti SuzukiSwift Show
Stopper
THANK YOU!Please share your
inputs!
Visit us at:
www.neuronimbus.com
https://twitter.com/neuronimbus
https://www.facebook.com/neuronimbus